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		<title>second annual &#8216;made with after effects&#8217; winners announced on motion+connect</title>
		<link>http://cgnewsold.zocoloco.com/2011/12/21/second-annual-made-with-after-effects-winners-announced-on-motionconnect/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/12/21/second-annual-made-with-after-effects-winners-announced-on-motionconnect/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 07:04:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[vfx]]></category>

		<guid isPermaLink="false">http://cgnews.com/?p=11810</guid>
		<description><![CDATA[<p>motion.tv announced the winners in the second annual Made With After Effects Awards. The competition recognizes the best work created worldwide, using primarily Adobe After Effects.</p>]]></description>
			<content:encoded><![CDATA[<p><a title="motion.tv" href="http://motion.tv">motion.tv</a> announced the winners in the second annual Made With After Effects Awards. The competition recognizes the best work created worldwide, using primarily <a title="After Effects" href="http://www.adobe.com/products/aftereffects.html" target="_blank">Adobe After Effects</a>. </p>
<p>Judges included Chris and Trish Meyer from <a title="Crish Design" href="http://www.crishdesign.com" target="_blank">Crish Design</a>, and Elaine Montoya and Becky Padilla of <a title="the motion group" href="http://themotiongroup.tv/" target="_blank">the motion group</a>; motion.tv founders. There were over 70 entries from around the globe. The caliber of work was outstanding, which made it extremely difficult for the judges to narrow down to 10-top finalists.</p>
<p>The awards show took place live on <strong>motion</strong>+<strong>connect</strong>, Tuesday December 20, 2011 at 7:00pm MST.</p>
<p>The winners and finalists are listed below. </p>
<p><a href="http://cgnews.com/files/2011/12/mwae2011_winners.jpg"><img class="alignleft size-full wp-image-11811" title="mwae2011_winners" src="http://cgnews.com/files/2011/12/mwae2011_winners.jpg" alt="" width="660" height="344" /></a></p>
<p>1st place: <a href="http://motion.tv/2011/12/20/1st-place-carbon-captured-part-1/" target="_blank">Carbon Capture Part 1</a> &#8211; Daniel Gies</p>
<p>2nd place: <a href="http://motion.tv/2011/12/20/2nd-place-squanderpus-animated-short/" target="_blank">Squanderpus</a> &#8211; Lisa Poje</p>
<p>3rd place: <a href="http://motion.tv/2011/12/20/3rd-place-an-introduction-to-snails/">An Introduction to Snails</a> &#8211; James Clark</p>
<p>4th place: <a href="http://motion.tv/2011/12/20/4th-place-answear-com-unlimited-fashion-store/" target="_blank">Answear.com &#8211; Unlimited Fashion Store</a> &#8211; Mateusz Metelski (Media Ambassador)</p>
<p>5th place: <a href="http://motion.tv/2011/12/20/5th-place-keep-walking-johnny-walker/" target="_blank">Keep Walking</a> &#8211; Noelle and Joy Vaccese (Twins Are Weird)</p>
<p>6th place: <a href="http://motion.tv/2011/12/20/6th-place-the-packs-a-d-s-haunt-you/" target="_blank">The Pack A.D.&#8217;s Haunt You</a> &#8211; Michael Roberts</p>
<p>7th place: <a href="http://motion.tv/2011/12/20/7th-place-barcelona-2020-promotion/" target="_blank">Barcelona 2020</a> &#8211; Ernesto Porto (Ernex)</p>
<p>8th place: <a href="http://motion.tv/2011/12/20/8th-place-wuershum-the-meaning-of-innovation/" target="_blank">Wuerschum &#8211; The Meaning of Innovation</a> &#8211; Marc Böttler (Motion Fruit)</p>
<p>9th place: <a href="http://motion.tv/2011/12/20/9th-place-selling-detroit/" target="_blank">Selling Detroit</a> &#8211; Nicole Novak</p>
<p>10th place: <a href="http://motion.tv/2011/12/20/10th-place-ellens-times-square-billboard/" target="_blank">Ellen&#8217;s American Eagle Times Square Billboard</a> &#8211; Jonathan Winbush</p>
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		<title>the operators&#8217; grey days &#8211; a new twist on the show reel</title>
		<link>http://cgnewsold.zocoloco.com/2011/12/09/the-operators-grey-days-a-new-twist-on-the-show-reel/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/12/09/the-operators-grey-days-a-new-twist-on-the-show-reel/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 02:09:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Commercials]]></category>
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		<category><![CDATA[short film]]></category>
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		<category><![CDATA[the operator]]></category>
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		<guid isPermaLink="false">http://cgnews.com/?p=11681</guid>
		<description><![CDATA[<p> Award winning London creative post production company The Operators and acclaimed photographer &#038; director Stuart McClymont teamed up to create a sensational show piece. Encompassing a cross section of technical disciplines to create a unique creative showreel of accomplished work within a defined narrative.. The result is a phenomenal short entitled ‘Grey Days’.</p>]]></description>
			<content:encoded><![CDATA[<p>The Operators is a London-based creative post production shop specializing in innovative, creative techniques bridging the gap between print and digital media.</p>
<p><a href="http://cgnews.com/files/2011/12/the_operators_grey_days_01.jpg"><img class="alignleft size-full wp-image-11683" title="the_operators_grey_days_01" src="http://cgnews.com/files/2011/12/the_operators_grey_days_01.jpg" alt="" width="660" height="369" /></a></p>
<p>The Operators’ creative team were talking recently about ways to promote and showcase their work in a way that set them apart from the traditional show reel approach. Ben Le Tourneau, Director of Motion, came up with an idea.</p>
<p>Instead of doing what everyone else was doing &#8211; compiling a montage of client samples &#8211; he wanted to make a short film that captured the essence of their unique creative style while showcasing their client work. The extraordinary result &#8211; <em>Grey Days</em>.</p>
<p><a href="http://cgnews.com/files/2011/12/the_operators_grey_days_021.jpg"><img class="alignleft size-full wp-image-11696" title="the_operators_grey_days_02" src="http://cgnews.com/files/2011/12/the_operators_grey_days_021.jpg" alt="" width="660" height="372" /></a></p>
<p><em>Grey Days</em> is a ‘morning in the life’ story about a man just trying to get to work. It chronicles the annoying hassles we’ve all faced &#8211; from his car not starting, crashing his bike into a passerby on the sidewalk, discovering he has no cash for a cab ride after he’s already hailed it.</p>
<p><a href="http://cgnews.com/files/2011/12/the_operators_grey_days_031.jpg"><img class="alignleft size-full wp-image-11697" title="the_operators_grey_days_03" src="http://cgnews.com/files/2011/12/the_operators_grey_days_031.jpg" alt="" width="660" height="369" /></a></p>
<p>And all along his journey, he’s peppered with advertisements and promos wherever he looks; from his cell phone and iPad, to the billboards, magazines and newspapers that all come to life with moving imagery.</p>
<p><a href="http://cgnews.com/files/2011/12/the_operators_grey_days_041.jpg"><img class="alignleft size-full wp-image-11703" title="the_operators_grey_days_04" src="http://cgnews.com/files/2011/12/the_operators_grey_days_041.jpg" alt="" width="660" height="369" /></a></p>
<p>As you watch Grey Days, you realize the creative sophistication required to bring such imagery to life &#8211; and the challenges of some very complex VFX.</p>
<p><a href="http://cgnews.com/files/2011/12/the_operators_grey_days_051.jpg"><img class="alignleft size-full wp-image-11704" title="the_operators_grey_days_05" src="http://cgnews.com/files/2011/12/the_operators_grey_days_051.jpg" alt="" width="660" height="370" /></a></p>
<p>&#8220;What started off as a little idea &#8211; which was to create somewhat of a gorilla film around the streets of London &#8211; soon evolved into quite an epic project. We brought on board photographer/director Stuart McClymont to help us evolve this idea into a reality. And that’s how it all started!</p>
<p><a href="http://cgnews.com/files/2011/12/the_operators_grey_days_06.jpg"><img class="alignleft size-full wp-image-11688" title="the_operators_grey_days_06" src="http://cgnews.com/files/2011/12/the_operators_grey_days_06.jpg" alt="" width="660" height="372" /></a></p>
<p>Because if its increasing complexity, <em>Grey Days</em> ended up having to be very well organized. There were a ton of locations we wanted to film on the main character’s journey, and as this was a strictly self promotion piece, our budget was uber tight. We were adamant that we wanted to shoot this with a documentary feel so there was very little effort in prepping the locations for post production help.</p>
<p><a href="http://cgnews.com/files/2011/12/the_operators_grey_days_07.jpg"><img class="alignleft size-full wp-image-11689" title="the_operators_grey_days_07" src="http://cgnews.com/files/2011/12/the_operators_grey_days_07.jpg" alt="" width="660" height="369" /></a></p>
<p>“We tried a few different camera solutions, however we finally decided on the Canon 5D as it could deliver a high quality HD image, while still being lightweight and mobile enough to strap to the actors head.  We used Final Cut Pro 7 for the edit; Color for the grading; mocha Pro for Planar Tracking, roto, inserting, warping and removal and stabilizing; Adobe After Effects for all the VFX compositing; Adobe Photoshop for retouching and prepping the artwork and PFHoe for 3Dtracking.  All up it cost us three staff months to create the piece,” explains Ben Le Tourneau.</p>
<p>There were many different areas in some shots actually tracked. Sometimes some shots had four or five different tracking areas &#8211; all-in-all, around 70 areas/shots.</p>
<p>“This project could have never been achievable without mocha pro. Since we could prep each area within a shot, tracking such loose camera work, was an amazing challenge. We encountered everything possible that should have caused the tracker to fail, but it made it through the more challenging shots. Also the latest Shape export and tracking export works beautifully, which made the workflow between mocha pro and After Effects seamless,” explains Le Tourneau.</p>
<p><a href="http://cgnews.com/files/2011/12/the_operators_grey_days_08.jpg"><img class="alignleft size-full wp-image-11690" title="the_operators_grey_days_08" src="http://cgnews.com/files/2011/12/the_operators_grey_days_08.jpg" alt="" width="660" height="371" /></a></p>
<p>The Operator crew didn&#8217;t just use mocha for the tracker, though there were a ton of shots that needed to be stabilised,  rotoscoped and cleaned up &#8211; all of which was tackled a lot quicker in mocha Pro. “Even the ability to render out some of the insertions was a true gem; take for example ‘ether’,” says Ben. “Also, where we found serious lens distortion, the lens collaboration tool really helped bed the artwork in beautifully without having to manually animate/warp the artwork each time.”</p>
<p>Most shots would have failed using conventional tracking techniques, however tracking the newspapers and magazines were very challenging. &#8220;But what we found was, as long as you track from the right frame and animate and nurse the spline/tracking areas, a close and create a natural effect is achieved. ‘Adjust track’ was also very helpful,&#8221; he explains.</p>
<p>With purse strings pulling ever tighter, and the ever expanding delivery platform opportunities like web, D,O,O,H iPads, The Operator crew wanted to show that high-end VFX work can be done without the hero suite costs. “Our ability to do VFX within a reasonable budget is something I feel really strongly about,” says Ben. “As desktops keep getting stronger, more opportunities are now materialising that used to be totally unobtainable.”</p>
<p>The Operators VFX house is finding that in the commercial field, photography is evolving from a static print-based medium to incorporate motion and become animated stills. It is with the convergence of these disciplines that they are focusing on the ability to facilitate still-to-motion campaigns, or ‘Image Motion.’  “For every still brief we work on, we can employ static and moving components to create a complimentary motion campaign for digital billboards, viral advertising and ISO. This Image Motion product pushes the boundaries of the digital medium and broadens the scope of the photographic/static output.”</p>
<p><a href="http://cgnews.com/files/2011/12/the_operators_grey_days_09.jpg"><img class="alignleft size-full wp-image-11691" title="the_operators_grey_days_09" src="http://cgnews.com/files/2011/12/the_operators_grey_days_09.jpg" alt="" width="660" height="369" /></a></p>
<p><strong>Watch <em>Grey Days</em> on <a href="http://motion.tv/2011/12/09/the-operators-show-work-in-creative-original-short-film/">motion.tv</a></strong></p>
<p><strong>Credits:</strong></p>
<p>A Film by:<br /> <a href="http://theoperators.net"> The Operators<br /> </a></p>
<p>Directed by:<br /> <a href="http://stuartmcclymont.com  ">Stuart McClymont</a></p>
<p>Prosthetics:<br /> <a href="http://billturpin.com  ">Bill Turpin</a></p>
<p>Sound:<br /> <a href="http://filmsoundesign.com">Tom Lowe</a></p>
<p>Music by:<br /> Madness &#8216;Grey Days&#8217;</p>
<p>Cast:<br /> Adam Morris, Sally Deane, Kai Bastard, Ben Le Tourneau, Scott Freeman, James O&#8217;Neill, Joey Grange</p>
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		<title>phosphene creates vfx for charlize theron&#8217;s young adult</title>
		<link>http://cgnewsold.zocoloco.com/2011/12/09/phosphene-creates-vfx-for-charlize-therons-young-adult/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/12/09/phosphene-creates-vfx-for-charlize-therons-young-adult/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 02:01:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://cgnews.com/?p=11793</guid>
		<description><![CDATA[<p> Under the direction of Creative Director/VFX Supervisor John Bair and VFX Producer Vivian Connolly, the Phosphene visual-effects team completed more than 80 complex shots for “Young Adult,” a dark new comedy-drama, starring Academy-Award® winning actress Charlize Theron (“Monster,” “The Road”), Golden Globe nominee Patrick Wilson (“Angels in America,”  “Morning Glory”) and Patton Oswalt (“Ratatouille,” “The King of Queens”). </p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://cgnews.com/files/2011/12/phosphene_young_adult_12.6.11.jpg"><img class="alignleft size-full wp-image-11794" title="phosphene_young_adult_12.6.11" src="http://cgnews.com/files/2011/12/phosphene_young_adult_12.6.11.jpg" alt="" width="660" height="371" /></a></p>
<p>Under the direction of Creative Director/VFX Supervisor John Bair and VFX Producer Vivian Connolly, the Phosphene visual-effects team completed more than 80 complex shots for “Young Adult,” a dark new comedy-drama, starring Academy-Award® winning actress Charlize Theron (“Monster,” “The Road”), Golden Globe nominee Patrick Wilson (“Angels in America,”  “Morning Glory”) and Patton Oswalt (“Ratatouille,” “The King of Queens”).</p>
<p>The film reunites the Academy Award® nominated director of &#8220;Juno&#8221; Jason Reitman (“Up in the Air,” “Thank You for Smoking”) and Academy Award® winning screenwriter Diablo Cody. Distributed worldwide by Paramount Pictures for Mandate Pictures, “Young Adult” began a limited release December 9, 2011 and a wide release December 16.</p>
<p>Independent design and visual-effects company Phosphene is the <em>only </em>VFX vendor on this film.  “The most complex VFX sequence in the film involves Patton Oswalt’s leg. In an intimate scene with Charlize Theron, his severely deformed limb, the result of a brutal high school beating, is exposed. Because of the sensitive nature of the reveal, the leg absolutely had to feel 100% real.” explained Phosphene’s Vivian Connolly.</p>
<p>During production, John Bair and Phosphene’s Lead Digital Artist Aaron Raff were on set to place tracking markers on Patton&#8217;s leg.  Raff explained the process: “We began design tests early on to determine the look of the leg. Extensive medical research allowed us to make sure the deformity was as medically accurate as possible. In post, we stabilized and isolated Patton&#8217;s leg movement and began applying medically appropriate scarring and texture to the skin. Using warping tools, we redefined the outline of the leg to properly portray the loss of muscle and bone density, maintaining the disfigured shape from every angle as both the actor and the hand held camera moved freely throughout the scene. Because the shot was close-up and intimate, the leg had to move realistically as Patton rolled around on the bed. Since we shrunk the limb quite a bit, we also had to recreate everything that was under his leg as he moved on the bed’s surface including ruffled blankets and other items.”</p>
<p>“Young Adult’s” Post-Production Supervisor Luca Borghese said: “The effect that Phosphene created is a classic example of an unsung hero. The work is so good that the audience immediately accepts Matt&#8217;s (Patton Oswalt) injury as real, rather than an exceptional piece of digital artistry.&#8221;</p>
<p>One very lengthy sequence shot in a sports bar, a pivotal scene between the Charlize Theron and Patrick Wilson characters, needed to feel absolutely true.  The scene is massive, a technical gorilla, requiring a great deal of green screen replacement. Green screens outside the panoramic windows and a half dozen television monitors needed to be composited and required heavy rotoscoping and tracking.</p>
<p>“We decided the best approach was to use the Flame for this scene because it was over 50 shots that had to be turned around quite quickly and continuity was of the utmost importance.  Under the circumstances, being able to pull quick keys and have quick reviews for continuity checks made the process much easier,” explained Phosphene’s John Bair.</p>
<p>In yet another sequence, Theron drives her car hard into a parking spot and has a comical fender bender which required a lot of cleanup and rig removal to make it feel authentic.</p>
<p>Of their collaboration with the Mercury Productions  team Vivian Connolly stated:  “The film provided us with an amazing opportunity to work directly with Jason Reitman and his editor Dana Glauberman who  had collaborated on  “Thank You For Smoking,” “Juno” and “Up in the Air.”  They both had a remarkably clear vision about what they wanted, which meant we could really jump right into getting the execution of their vision just right. Jason was very involved with the visual effects, and always focused on staying with the realism and truth of the scene, which applied to VFX as much as to any other aspect of the film.”</p>
<p>Glauberman added: “From the very first VFX that Vivian and her crew from Phosphene presented to us on “young Adult,” I was beyond impressed.  Not only is their attention to detail and quick turnaround amazing, but their professionalism and understanding of what the director is looking for makes you feel like you&#8217;re in good hands.”</p>
<p>The Phosphene creative team, led by Bair and Connolly, included Lead Digital Artist Aaron Raff; Digital Compositors Scott Winston and Connie Conrad; Flame Artist Peter Amante; and Compositing Intern Andrew Yates.</p>
<p>Representing Mercury Productions LLC were Director Jason Reitman, Writer Diablo Cody, Editor Dana Glauberman and Post- Production Supervisor Luca Borghese.</p>
<p>Phosphene utilized Nuke X, Adobe After Effects CS5,<strong> </strong>Autodesk® Flame® and PCs running Windows 7 64-bit in the execution of this project.</p>
<p>Deluxe (New York, NY) was responsible for the digital intermediate and lab processing.</p>
<p>&nbsp;</p>
<p><strong>ABOUT “YOUNG ADULT”</strong></p>
<p>Academy Award® winner Charlize Theron plays Mavis Gary, a writer of teen literature who returns to her small hometown to reclaim her happily married high school sweetheart (Patrick Wilson). When returning home proves more difficult than she thought, Mavis forms an unusual bond with a former classmate (Patton Oswalt) who hasn’t quite gotten over high school, either.</p>
<p>“Young Adult” reunites Jason Reitman, Academy Award® nominated director of “Juno,” and Academy Award® winning screenwriter, Diablo Cody.    </p>
<p>&nbsp;</p>
<p><strong>ABOUT PHOSPHENE</strong></p>
<p><a href="www.phosphenefx.com">Phosphene</a> is an independent design and visual effects house led by founders/co-owners John Bair and Vivian Connolly who have collaborated on projects since 2005. In 2010, the duo launched Phosphene and immediately hit the ground running with visual effects and title design for Barry Levinson’s “You Don’t Know Jack” (HBO), Phillip Noyce’s  “Salt,” George Nolfi’s “The Adjustment Bureau,” Jodie Foster’s “The Beaver,” Brad Anderson’s “Vanishing on 7th Street”  and, most recently, Brett Ratner’s “Tower Heist.”</p>
<p><a href="www.phosphenefx.com">Phosphene</a> has just completed work on Stephen Daldry’s “Extremely Loud and Incredibly Close” with Tom Hanks and Sandra Bullock. The company is currently in production on “Europa,” a contemporary space adventure developed by Wayfare Entertainment and Misher Films, with acclaimed Ecuadorian director Sebastian Cordero at the helm, and a cast that includes “District 9&#8242;s” Sharlto Copley, Michael Nyquist <em>(“</em>Girl with the Dragon Tattoo”), Anamaria Marinca <em>(“</em>4 Months, 3 Weeks and 2 Days”<em>)</em> and Asian superstar Daniel Wu<strong>.</strong></p>
<p>For the company’s television clients, in addition to their Emmy-nominated work for Todd Haynes’ HBO miniseries “Mildred Pierce,” Phosphene is busy on season two of CBS’s “Blue Bloods,” ABC’s “Pan Am,” and are currently at work on  season six of NBC’s “30 Rock.” In addition, Phosphene has teamed with HBO to create all visual effects for seasons one and two, and is about to begin work on season three of “Treme.”</p>
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		<title>happycamper creates world of happiness for china mobile</title>
		<link>http://cgnewsold.zocoloco.com/2011/12/09/happycamper-creates-world-of-happiness-for-china-mobile/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/12/09/happycamper-creates-world-of-happiness-for-china-mobile/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 23:31:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://cgnews.com/?p=11755</guid>
		<description><![CDATA[<p> Happycamper, the Scandinavian, multi-functional, design driven Motion Design duo created a world of happiness for China Mobile. </p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://cgnews.com/files/2011/12/happycamper_china_mobile_main.jpg"><img class="alignleft size-full wp-image-11766" title="happycamper_china_mobile_main" src="http://cgnews.com/files/2011/12/happycamper_china_mobile_main.jpg" alt="" width="660" height="329" /></a></p>
<p>Happycamper, the Scandinavian, multi-functional, design driven Motion Design duo was<strong> </strong>awarded the China Mobile project in August of 2011 and we were very excited to get the opportunity to work with a Chinese agency and client. The idea was to produce three spots, a 60 second and two 30 second variations, for their Wireless City-services.</p>
<p>In mid-November they finished everything and the spots aired on December 1st in China.</p>
<p>Their vision was to create a unique world of happiness and warmth by mixing physical miniatures with CG-characters.</p>
<p>They worked out the concept for all the characters with help from talented artist <a href="http://www.bagonasart.com/">Vaidas Bagonas</a>. The final models were done by <a href="http://www.milford.se/">Milford</a>.</p>
<p>&nbsp;</p>
<p><a href="http://cgnews.com/files/2011/12/happy_camper_china_mobile_01.jpg"><img class="alignleft size-full wp-image-11757" title="happy_camper_china_mobile_01" src="http://cgnews.com/files/2011/12/happy_camper_china_mobile_01.jpg" alt="" width="660" height="463" /></a></p>
<p><a href="http://cgnews.com/files/2011/12/happy_camper_china_mobile_02.jpg"><img class="alignleft size-full wp-image-11758" title="happy_camper_china_mobile_02" src="http://cgnews.com/files/2011/12/happy_camper_china_mobile_02.jpg" alt="" width="660" height="367" /></a></p>
<p><a href="http://cgnews.com/files/2011/12/happy_camper_china_mobile_03.jpg"><img class="alignleft size-full wp-image-11759" title="happy_camper_china_mobile_03" src="http://cgnews.com/files/2011/12/happy_camper_china_mobile_03.jpg" alt="" width="660" height="722" /></a></p>
<p><a href="http://cgnews.com/files/2011/12/happy_camper_china_mobile_04.jpg"><img class="alignleft size-full wp-image-11760" title="happy_camper_china_mobile_04" src="http://cgnews.com/files/2011/12/happy_camper_china_mobile_04.jpg" alt="" width="660" height="786" /></a></p>
<p><a href="http://cgnews.com/files/2011/12/happy_camper_china_mobile_05.jpg"><img class="alignleft size-full wp-image-11761" title="happy_camper_china_mobile_05" src="http://cgnews.com/files/2011/12/happy_camper_china_mobile_05.jpg" alt="" width="660" height="154" /></a></p>
<p>The displays play a vital part in all the spots. In order to make them blend in with the very analogue feeling, the happycampers gave them a clay-ish, handmade look.</p>
<p><a href="http://cgnews.com/files/2011/12/happy_camper_china_mobile_06.jpg"><img class="alignleft size-full wp-image-11762" title="happy_camper_china_mobile_06" src="http://cgnews.com/files/2011/12/happy_camper_china_mobile_06.jpg" alt="" width="660" height="1244" /></a></p>
<p><strong>The Animatic</strong></p>
<p><a href="http://cgnews.com/files/2011/12/happy_camper_china_mobile_07.jpg"><img class="alignleft size-full wp-image-11763" title="happy_camper_china_mobile_07" src="http://cgnews.com/files/2011/12/happy_camper_china_mobile_07.jpg" alt="" width="660" height="431" /></a><br /> <a href="http://cgnews.com/files/2011/12/happy_camper_china_mobile_08.jpg"><img class="alignleft size-full wp-image-11764" title="happy_camper_china_mobile_08" src="http://cgnews.com/files/2011/12/happy_camper_china_mobile_08.jpg" alt="" width="660" height="431" /></a></p>
<p><strong>The Shoot</strong></p>
<p>&#8220;In September we went to Bristol, UK for a 5-day shoot at the Bottle Yard. We filmed all the background plates including houses, trees and all other inanimate stuff. It was awesome to see the talented artists of <a href="http://www.codsteaks.com/">Codsteaks</a> work on creating all the small props. Almost like being a little kid again.</p>
<p>&nbsp;</p>
<p>It was a truly terrific crew to work with and the catering made us never wanting to leave!&#8221; said Andrés Rosas Hott Founder/Director/Creative Director</p>
<p><a href="http://cgnews.com/files/2011/12/happy_camper_china_mobile_09.jpg"><img class="alignleft size-full wp-image-11765" title="happy_camper_china_mobile_09" src="http://cgnews.com/files/2011/12/happy_camper_china_mobile_09.jpg" alt="" width="660" height="1747" /></a></p>
<p>&nbsp;</p>
<p><em><strong>Watch the China Mobile spot on <a href="http://motion.tv/2011/12/09/happycamper-creates-world-of-happiness-for-china-mobile/">motion.tv</a></strong></em></p>
<p>&nbsp;</p>
<p><strong>CREDITS</strong></p>
<p><strong>HAPPYCAMPER</strong></p>
<p><strong>Director:</strong> Andrés Rosas Hott<br /> <strong>Director:</strong> Robert Rosén</p>
<p>&nbsp;</p>
<p><strong>STINK</strong></p>
<p><strong>Executive Producer:</strong> Daniel Bergmann<br /> <strong>Executive Producer:</strong> Desmond Loh<br /> <strong>Producer:</strong> Giles Johnson<br /> <strong>Production Assistant:</strong> Ni Ding</p>
<p>&nbsp;</p>
<p><strong>OGILVY BEIJING</strong></p>
<p><strong>Associate Creative Director:</strong> Yun-Sheng Tu<br /> <strong>Group Account Director:</strong> Li Yu<br /> <strong>Associate Creative Director:</strong> Gang Ye<br /> <strong>Art Director: </strong>Jiafeng Wang<br /> <strong>Producer: </strong>Jing Li</p>
<p>&nbsp;</p>
<p><strong>CODSTEAKS</strong></p>
<p><strong>Art Director:</strong> Matt Sanders<br /> <strong>Project Manager:</strong> Renae Cronin<br /> <strong>Managing Director:</strong> Sue Lipscombe<br /> <strong>Art Dir./H.O.C:</strong> Paul Drake<br /> <strong>Prop/First Aider:</strong> Louise Vergette<br /> <strong>DoP:</strong> Fred Reed<br /> <strong>1st Assistant Director:</strong> Toby Sherborne<br /> <strong>Music &amp; Music publisher:</strong> Sharon Chin from Two AM</p>
<p>&nbsp;</p>
<p><strong>MILFORD FILM &amp; ANIMATION</strong></p>
<p><strong>Executive Producer: </strong>Johan Gustafsson<br /> <strong>Production Manager:</strong> Martin Widö<br /> <strong>VFX Supervisor:</strong> John Roxenhed<br /> <strong>Model Supervisor:</strong> Jonas Moberg<br /> <strong>Light Supervisor:</strong> Robert Krupa<br /> <strong>Animation Lead Artist:</strong> Tim Van Hussen<br /> <strong>Lighting Lead Artist: </strong>Hannes Drossel</p>
<p><strong>Animators:</strong></p>
<p>Antonio Deiana<br /> Martin Joas<br /> Jonas Forsman<br /> Martin Haglund<br /> Christofer Brandtieng<br /> Onni Pohl</p>
<p><strong>Modeling/Texturing:</strong></p>
<p>Daniel Axelsson<br /> Daniel Bystedt<br /> Gustav Tell<br /> Kristian Mårtensson<br /> Kenneth Nyman</p>
<p><strong>Lighting:</strong></p>
<p>Daniel Holmgren<br /> Stefan Lagerstam<br /> Simon Rainerson<br /> Damir Filipovic</p>
<p><strong>Rigging:</strong></p>
<p>Gabriel Pettersson<br /> Serena Tripepi</p>
<p><strong>Compositing:</strong></p>
<p>Victor Sanchez<br /> Ilia Negrescul<br /> Jonathan Harris<br /> Marcus Krupa<br /> Fredrik Höglin<br /> Samuel Schulthess</p>
<p><strong>Match Moving:</strong></p>
<p>Sebastian Ekman<br /> Ilia Negrescul</p>
<p>&nbsp;</p>
<img src="http://cgnewsold.zocoloco.com/?ak_action=api_record_view&id=11755&type=feed" alt="" />]]></content:encoded>
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		<title>zombies get motion 504 treatment in chiller promo</title>
		<link>http://cgnewsold.zocoloco.com/2011/12/08/zombies-get-motion-504-treatment-in-chiller-promo/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/12/08/zombies-get-motion-504-treatment-in-chiller-promo/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 08:06:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Features]]></category>
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		<category><![CDATA[motion504]]></category>
		<category><![CDATA[promo]]></category>

		<guid isPermaLink="false">http://cgnews.com/?p=11729</guid>
		<description><![CDATA[<p>Broadcast design &#038; animation studio motion504 recently teamed with NBC-owned network, Chiller, to create a comic-book-influenced promo for the upcoming movie, "Remains," based on the graphic novel of the same name by Steven Niles. The movie premieres on Chiller on December 16th.</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://cgnews.com/files/2011/12/motion504_chiller_remains_01.jpg"><img class="alignleft size-full wp-image-11733" title="motion504_chiller_remains_01" src="http://cgnews.com/files/2011/12/motion504_chiller_remains_01.jpg" alt="" width="660" height="372" /></a></p>
<p>Broadcast design &amp; animation studio motion504 recently teamed with NBC-owned network, Chiller, to create a comic-book-influenced promo for the upcoming movie, &#8220;Remains,&#8221; based on the graphic novel of the same name by Steven Niles. The movie premieres on Chiller on December 16th.</p>
<p><a href="http://cgnews.com/files/2011/12/motion504_chiller_remains_02.jpg"><img class="alignleft size-full wp-image-11734" title="motion504_chiller_remains_02" src="http://cgnews.com/files/2011/12/motion504_chiller_remains_02.jpg" alt="" width="660" height="372" /></a></p>
<p>Niles&#8217; &#8220;Remains,&#8221; Chiller&#8217;s first original film, journeys to Reno, Nevada where a horrific blast has turned the locals into the ravenous undead. A group of remaining humans takes refuge in a vacant casino and fights a losing battle against the undead, who grow steadily stronger, smarter and more aggressive by the minute.</p>
<p><a href="http://cgnews.com/files/2011/12/motion504_chiller_remains_03.jpg"><img class="alignleft size-full wp-image-11735" title="motion504_chiller_remains_03" src="http://cgnews.com/files/2011/12/motion504_chiller_remains_03.jpg" alt="" width="660" height="372" /></a></p>
<p>&#8220;We came to motion504 with a very rough edit and asked them to design a visual treatment for the trailer,&#8221; says Brian Everett, Chiller Design Director. &#8220;The goal was to connect to the story&#8217;s (graphic novel) origins, while at the same time capturing all the visceral action the film has to offer. On a rather tight timeline, they created an animation toolkit that&#8217;s slick, textural, and really helps elevate the footage. Being that &#8216;Remains&#8217; is Chiller&#8217;s first original movie, it&#8217;s been great to collaborate with the team at motion504 and develop a piece of communication that&#8217;s both scary and stunning.&#8221;</p>
<p><a href="http://cgnews.com/files/2011/12/motion504_chiller_remains_04.jpg"><img class="alignleft size-full wp-image-11736" title="motion504_chiller_remains_04" src="http://cgnews.com/files/2011/12/motion504_chiller_remains_04.jpg" alt="" width="660" height="372" /></a></p>
<p>To stay true to the movie interpretation, motion504 Creative Directors Scott Wenner and Amy Schmitt hand-sketched detailed frames from the film itself. As they were illustrating, motion504President / Creative Director Andrew Reynolds began creating animatics and tests, building the sequence simultaneously to accommodate the short timeline. After refining the edit, the three then animated the scenes, giving life to the piece by adding movement and distortions to the environments and zombie characters.</p>
<p>To stay true to the movie interpretation, motion504 Creative Directors Scott Wenner and Amy Schmitt hand-sketched detailed frames from the film itself. As they were illustrating, motion504President / Creative Director Andrew Reynolds began creating animatics and tests, building the sequence simultaneously to accommodate the short timeline. After refining the edit, the three then animated the scenes, giving life to the piece by adding movement and distortions to the environments and zombie characters.</p>
<p><a href="http://cgnews.com/files/2011/12/motion504_chiller_remains_05.jpg"><img class="alignleft size-full wp-image-11737" title="motion504_chiller_remains_05" src="http://cgnews.com/files/2011/12/motion504_chiller_remains_05.jpg" alt="" width="660" height="372" /></a></p>
<p>With the short turnaround time, motion504&#8242;s hands-on approach worked well, with Reynolds posing as a zombie for a number of the shots, and Schmitt and Wenner using their own hands for reference to create elements.</p>
<p><a href="http://cgnews.com/files/2011/12/motion504_chiller_remains_06.jpg"><img class="alignleft size-full wp-image-11738" title="motion504_chiller_remains_06" src="http://cgnews.com/files/2011/12/motion504_chiller_remains_06.jpg" alt="" width="660" height="372" /></a></p>
<p>Dozens of pencil sketches were scanned and colored in Photoshop. Animation was executed in After Effects, using a wide variety of techniques to give life to each scene.</p>
<p>Watch Remains on <a href="http://motion.tv/2011/12/08/zombies-get-motion504-treatment-in-chiller-promo/">motion.tv</a>.</p>
<p><strong>Credits</strong><br /> Project Title: &#8220;Remains&#8221; promo</p>
<p>Client: Chiller<br /> VP Creative Director, Chiller/Syfy: James Spence<br /> Creative Director, Chiller/Syfy: Shea Pepper<br /> Design Director, Chiller/Syfy: Brian Everett<br /> Writer/Producer/Editor, Chiller/Syfy: Dan Frome<br /> Project Manager, Chiller/Syfy: Bill Ikin</p>
<p>Broadcast Design &amp; Animation Company: motion504/Minneapolis, MN<br /> Creative Directors: Andrew Reynolds &amp; Scott Wenner<br /> Illustrator: Scott Wenner<br /> Animators: Andrew Reynolds, Amy Schmitt &amp; Scott Wenner<br /> Executive Producer: Eric Mueller</p>
<p>Tools: Photoshop (initial coloring), After Effects (animation)</p>
<p><strong>About motion504</strong></p>
<p>motion504 is a broadcast design, effects and animation studio specializing in the art of motion. Featuring the talent of senior-level creative directors, designers and animators, the company works for TV, film, music and advertising clients.</p>
<p>With its open studio space, motion504 is built upon the idea of collaboration through communication, critique and contribution amongst its artists and clients.</p>
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		<title>superfad crafts animation for new hertz campaign</title>
		<link>http://cgnewsold.zocoloco.com/2011/11/18/superfad-crafts-animation-for-new-hertz-campaign/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/11/18/superfad-crafts-animation-for-new-hertz-campaign/#comments</comments>
		<pubDate>Fri, 18 Nov 2011 17:43:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
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		<category><![CDATA[hertz]]></category>
		<category><![CDATA[superfad]]></category>

		<guid isPermaLink="false">http://cgnews.com/?p=11661</guid>
		<description><![CDATA[<p>Superfad bathes cities, cars, flowers, and Hertz’s new mascot Horatio in the gilded hue. </p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://cgnews.com/files/2011/11/superfad_hertz_gold_01.jpg"><img class="alignleft size-full wp-image-11662" title="superfad_hertz_gold_01" src="http://cgnews.com/files/2011/11/superfad_hertz_gold_01.jpg" alt="" width="660" height="367" /></a><br />
&nbsp;</p>
<p>For the new campaign for Hertz’s Gold Plus Rewards membership, Superfad bathed cities, cars, flowers, and Hertz’s new mascot Horatio in the gilded hue.<br />
&nbsp;<br />
<a href="http://cgnews.com/files/2011/11/superfad_hertz_gold_02.jpg"><img class="alignleft size-full wp-image-11663" title="superfad_hertz_gold_02" src="http://cgnews.com/files/2011/11/superfad_hertz_gold_02.jpg" alt="" width="660" height="367" /></a><br />
&nbsp;</p>
<p>Superfad previously worked with DDB New York on a previous Hertz spot that introduced Horatio in a cameo: This time the agency decided to give him a starring role in “Gold Is Better” a spot also marks Hertz’s first fully animated commercial in twenty years. To expand on the character of Horatio, Superfad went through extensive development to capture both his swagger and his charm.<br />
&nbsp;<br />
<a href="http://cgnews.com/files/2011/11/superfad_hertz_gold_03.jpg"><img class="alignleft size-full wp-image-11664" title="superfad_hertz_gold_03" src="http://cgnews.com/files/2011/11/superfad_hertz_gold_03.jpg" alt="" width="660" height="367" /></a><br />
&nbsp;</p>
<p>A charm that is further added to by the voiceover talent of the inimitable Owen Wilson. Superfad Creative Directors Kinda Akash and Brian Drucker created a friendly, clean look to the Hertz world that is bursting with life, while the 3D team devised a style based on simple geometric shapes. The result is a vibe that’s pure sunshine.<br />
&nbsp;<br />
<a href="http://cgnews.com/files/2011/11/superfad_hertz_gold_041.jpg"><img class="alignleft size-full wp-image-11671" title="superfad_hertz_gold_04" src="http://cgnews.com/files/2011/11/superfad_hertz_gold_041.jpg" alt="" width="660" height="367" /></a><a href="http://cgnews.com/files/2011/11/superfad_hertz_gold_05.jpg"><img class="alignleft size-full wp-image-11666" title="superfad_hertz_gold_05" src="http://cgnews.com/files/2011/11/superfad_hertz_gold_05.jpg" alt="" width="660" height="367" /></a><br />
&nbsp;</p>
<p>Watch the video on <strong><a href="http://motion.tv/2011/11/16/superfad-crafts-animation-for-new-hertz-campaign">motion.tv</a></strong>.<br />
&nbsp;<br />
<strong>Credits:</strong><br />
Production Company: Superfad<br />
Creative Director: Kinda Akash<br />
Creative Director: Brian Drucker<br />
Designer: Sarah Ancelmo<br />
Head of CG: Todd Peleg<br />
Technical Director: Jin Lin<br />
3D Animation: Matt Parent, David Dam, Will Robertson<br />
Compositor: Jim Forster<br />
Producer: Dina Chang<br />
Head of Production: Nicole Stevens<br />
Executive Producer: Geraint Owen</p>
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		<title>elastic spaces &#8211; created by nice shoes for motion 2011</title>
		<link>http://cgnewsold.zocoloco.com/2011/11/16/elastic-spaces-an-original-piece-created-by-nice-shoes-for-motion-2011/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/11/16/elastic-spaces-an-original-piece-created-by-nice-shoes-for-motion-2011/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 01:44:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
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		<category><![CDATA[short]]></category>

		<guid isPermaLink="false">http://cgnews.com/?p=11550</guid>
		<description><![CDATA[<p> Elastic Spaces is an original piece Nice Shoes created for the motion 2011 conference. We used the opportunity to investigate algorithmic design based on the phenomenon of the moving image. The design process itself became their guide, taking on an evolutionary life of it’s own. <p/>]]></description>
			<content:encoded><![CDATA[<p><em>Elastic Spaces</em> &#8211; an original piece created by Nice Shoes for the <strong><a href="http://motion.motion.tv">motion</a></strong> 2011 conference and presented by Nice Shoes Creative Director Brian Bowman.</p>
<p><a href="http://cgnews.com/files/2011/11/elastic_spaces_main.jpg"><img class="alignleft size-full wp-image-11562" title="elastic_spaces_main" src="http://cgnews.com/files/2011/11/elastic_spaces_main.jpg" alt="" width="660" height="336" /></a><br />
We used the opportunity to investigate algorithmic design based on the phenomenon of the moving image.</p>
<p>We started with two basic rules:<br />
1. static camera = persistence of motion<br />
2. roving camera = persistence of surface</p>
<p><a href="http://cgnews.com/files/2011/11/elastic_spaces_01.jpg"><img class="alignleft size-full wp-image-11551" title="elastic_spaces_01" src="http://cgnews.com/files/2011/11/elastic_spaces_01.jpg" alt="" width="660" height="371" /></a></p>
<p><a href="http://cgnews.com/files/2011/11/elastic_spaces_02.jpg"><img class="alignleft size-full wp-image-11552" title="elastic_spaces_02" src="http://cgnews.com/files/2011/11/elastic_spaces_02.jpg" alt="" width="660" height="371" /></a></p>
<p>This lead to a number of diagrams involving different ways in which a sequence of images could be organized. By exposing the image sequence as a system of adjacencies, the diagrams themselves took on a spatial component.</p>
<p><a href="http://cgnews.com/files/2011/11/elastic_spaces_03.jpg"><img class="alignleft size-full wp-image-11553" title="elastic_spaces_03" src="http://cgnews.com/files/2011/11/elastic_spaces_03.jpg" alt="" width="660" height="371" /></a></p>
<p>The sketch above takes diagram B and organizes the concentric image sequences by color hue. We wrote a Maya script to handle this by analyzing the color values in our texture maps as they were applied.</p>
<p><a href="http://cgnews.com/files/2011/11/elastic_spaces_04.jpg"><img class="alignleft size-full wp-image-11554" title="elastic_spaces_04" src="http://cgnews.com/files/2011/11/elastic_spaces_04.jpg" alt="" width="660" height="371" /></a></p>
<p>The design process itself became our guide, taking on an evolutionary life of it’s own. Our final iteration was a physical sculpture of the Maya script, closing out our film in reality. The ephemeral algorithm becomes manifest in the physical. Lofty ideas for sure but a heck of a lot of fun to draw, shoot, render and make.</p>
<p><a href="http://cgnews.com/files/2011/11/elastic_spaces_05.jpg"><img class="alignleft size-full wp-image-11555" title="elastic_spaces_05" src="http://cgnews.com/files/2011/11/elastic_spaces_05.jpg" alt="" width="660" height="371" /></a></p>
<p>Watch the final piece on <strong><a href="http://motion.tv/2011/11/16/elastic-spaces-created-by-nice-shoes-for-motion-2011/">motion.tv</a></strong>.</p>
<p><strong>Credits</strong>:<br />
Creative Director: Brian Bowman<br />
CG Animation: Andy Mai<br />
Maya Scripting: Andy Mai, James Collins<br />
Physical Modeling: Kit Lam<br />
Photography: Kit Lam<br />
Editor: Tony Dolezal</p>
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		<title>gravity brings hasbro board game to life in animated spot</title>
		<link>http://cgnewsold.zocoloco.com/2011/11/16/gravity-brings-battleship-live-board-game-to-life-in-action-packed-animated-spot-for-hasbro/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/11/16/gravity-brings-battleship-live-board-game-to-life-in-action-packed-animated-spot-for-hasbro/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 15:00:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
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		<category><![CDATA[gravity]]></category>

		<guid isPermaLink="false">http://cgnews.com/?p=11627</guid>
		<description><![CDATA[<p> For client Hasbro, Gravity has produced a stunning, action-packed, 30-second animated spot which brings the "Battleship Live" board game to life. Gravity produced the spot through agency UPROAR! Zviah Eldar, Gravity CEO/Chief Creative Director, and Bob Samuel, Gravity's CMO/Executive Producer, made the announcement. The "Battleship LIVE" spot was part of a larger package that Gravity produced for Hasbro and UPROAR!, which also included spots promoting "Monopoly LIVE" and other products. </p>]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://cgnews.com/files/2011/11/gravity_battleship_01.jpg"><img class="alignleft size-full wp-image-11628" title="gravity_battleship_01" src="http://cgnews.com/files/2011/11/gravity_battleship_01.jpg" alt="" width="660" height="367" /></a><br />
</em><br />
&nbsp;</p>
<p>For client Hasbro, Gravity has produced a stunning, action-packed, 30-second animated spot which brings the &#8220;Battleship Live&#8221; board game to life. Gravity produced the spot through agency UPROAR! Zviah Eldar, Gravity CEO/Chief Creative Director, and Bob Samuel, Gravity&#8217;s CMO/Executive Producer, made the announcement. The <em>Battleship LIVE</em> spot was part of a larger package that Gravity produced for Hasbro and UPROAR!, which also included spots promoting &#8220;Monopoly LIVE&#8221; and other products.<br />
&nbsp;</p>
<p><a href="http://cgnews.com/files/2011/11/gravity_battleship_02.jpg"><img class="alignleft size-full wp-image-11629" title="gravity_battleship_02" src="http://cgnews.com/files/2011/11/gravity_battleship_02.jpg" alt="" width="660" height="367" /></a><br />
&nbsp;</p>
<p>In the <em>Battleship LIVE</em> spot, we see a fast paced aerial view of a fleet of battleships as they come under attack by a squadron of fighter jets. Seamen onboard the ships retaliate to the attack by firing missiles against the invading air force. Explosions abound as an enormous tower suddenly emerges from the sea, shooting red lasers at the enemy aircraft.<br />
&nbsp;</p>
<p>Said Samuel, &#8220;Almost everyone here grew up playing the classic &#8216;Battleship&#8217; game, and now, many of us play it with our kids! So the opportunity to work on this spot was exciting right from the start. The fact that this assignment allowed Gravity to create some really kick-ass photoreal military animation was more than enough for us to embrace this terrific project.&#8221;<br />
&nbsp;</p>
<p><a href="http://cgnews.com/files/2011/11/gravity_battleship_03.jpg"><img class="alignleft size-full wp-image-11630" title="gravity_battleship_03" src="http://cgnews.com/files/2011/11/gravity_battleship_03.jpg" alt="" width="660" height="367" /></a><br />
&nbsp;</p>
<p>Gravity&#8217;s Creative Directors Harry Dorrington and Yuval Levy led the team. Dorrington, also Director of the spot, said, &#8220;Our goal with this spot was to provide a visceral, highly realistic piece of animation that would serve as a &#8216;call to action&#8217; so that viewers will visit the website to learn more about the modernized version of this classic game. Viewers will be intrigued and excited by this new twist on the traditional <em>Battleship</em> &#8211; which is now electronic and features a massive control tower. We depicted one naval force challenging another in this piece, keeping the fun of the traditional game intact, while notching up the excitement to a new dynamic level. We initially provided our clients with start frames and treatments to help bring this spot to life, and we ultimately delivered a feature film-style reference to the animated battleships, jet fighters, and turbulent seascape within the narrative.&#8221;<br />
&nbsp;</p>
<p><a href="http://cgnews.com/files/2011/11/gravity_battleship_04.jpg"><img class="alignleft size-full wp-image-11631" title="gravity_battleship_04" src="http://cgnews.com/files/2011/11/gravity_battleship_04.jpg" alt="" width="660" height="367" /></a><br />
&nbsp;</p>
<p>Says Levy, &#8220;We wanted to make a strong visual connection for the viewer here, between the classic <em>Battleship</em> board game and today&#8217;s modern era videogame play. To do so, we took a videogame cinematic style approach, depicting to our viewers that playing this famous game is still as exciting as it&#8217;s always been, but now that it&#8217;s been updated and modernized with an electronic tower, the imagination of the player is now even more heightened than in the past. Perhaps our biggest challenge in the spot was to create the CG water and water simulations, presenting the clash of these two massive naval forces in a hyper realistic way. To us, this spot is comparable to a movie trailer for an imaginary film – it presents the buildup to a dramatic war, with the viewer wanting to see how the action will ultimately play itself out in the end.&#8221;<br />
&nbsp;</p>
<p>UPROAR! Chief Creative Officer Erik Nelson said, &#8220;We enlisted the help of Gravity to deliver triple AAA video game quality animation for the newest innovation from Hasbro &#8211; the LIVE game tower. This new way to play face to face has been built into two of Hasbro&#8217;s biggest brands, <em>Monopoly</em> and <em>Battleship</em>. Our challenge was to get kids, tweens and teens to choose this new evolution of board gaming over the vast array of digital gaming options. To make the challenge even more difficult, we were burdened with a lean budget and a tight timeline. The concept was to bring the fantasy of each gaming experience (<em>Monopoly</em> &amp; <em>Battleship</em>) to life in CG, and then introduce the new, all-powerful LIVE Tower to disrupt the action. The result would show the dynamic new gameplay the LIVE Tower adds to each game.&#8221;<br />
&nbsp;</p>
<p>&#8220;Harry, Yuval, Russ and the entire team at Gravity delivered in spades,&#8221; Nelson continues. &#8220;The end product was truly beautiful animation with a very unique look. Our goal of appealing to our target by playing in the visual world of video games lent an authenticity to Monopoly and &#8220;Battleship Live&#8221; that I believe is sure to drive sales. We are looking forward to the holiday shopping season to see how LIVE performs at retail. Win or lose, UPROAR! will most definitely be working with Gravity again in the near future.&#8221;<br />
&nbsp;</p>
<p>Adds UPROAR! Creative Director Dan Lombardi, &#8220;When we approached Gravity&#8217;s Bob Samuel about its this live gaming project, we had three issues…1) Timing, 2) Budget and 3 Quality for the Timing and Budget. The Gravity team took on the challenge and never looked back. UPROAR!&#8217;s goal was to create a new vision for classic board games like &#8216;Battleship&#8217; and &#8216;Monopoly,&#8217; and show how these games are evolving for the next generation of board gamers. Gravity brought an energy and enthusiasm to the project that matched our own.&#8221;<br />
&nbsp;</p>
<p>He adds, &#8220;From the first pitch materials to the final cut, Gravity went above and beyond, and never failed to impress. Plenty of obstacles were thrown in their path, yet the Gravity team kept its focus on moving forward and turning out the best commercials possible. When the project started out behind schedule, Gravity forged ahead and continued to churn out top quality animation. Without their commitment and focus on the big picture we would have never been able to have the success we&#8217;ve had.&#8221;<br />
&nbsp;</p>
<p>&#8220;Harry, Yuval, Bob and the Gravity team brought a &#8216;can do&#8217; attitude to the project, and a sense of optimism that kept it moving ahead, on time, and on budget. And the results are stunning. We couldn&#8217;t be happier with the final output,&#8221; Lombardi concludes.<br />
Watch the <em>Battleship LIVE</em> spot on <strong><a href="http://motion.tv/2011/11/15/gravity-produces-action-packed-animated-spot-for-battleship-live/">motion.tv</a></strong>.<br />
&nbsp;</p>
<p><strong>Credits</strong><br />
&nbsp;</p>
<p>Client: Hasbro<br />
&nbsp;</p>
<p>Agency: UPROAR! Dallas &amp; New York<br />
Erik Nelson, Chief Creative Officer<br />
Dan Lombardi, Creative Director<br />
Mark Mazut, Creative Director<br />
Mindy Miller Berg, Amy Shore, Agency Producers<br />
&nbsp;</p>
<p>Production, Visual Effects &amp; Editorial Company: Gravity, New York<br />
Zviah Eldar, CEO/Chief Creative Officer<br />
Harry Dorrington, Director/Creative Director<br />
Yuval Levy, Creative Director<br />
Russ Dube, Producer<br />
Karen Bianca Bisignano, Head of Production<br />
Bob Samuel, Executive Producer<br />
&nbsp;</p>
<p>Music &amp; Sound Design: Amber Music<br />
Sound Design: Andy Brannan<br />
Composer: Eugene Cho<br />
Music Supervision: Mike Perri<br />
Executive Music Producer: Michelle Curran<br />
&nbsp;</p>
<p>About Gravity<br />
&nbsp;</p>
<p>Gravity is an international visual effects, design and brand communications company with proven expertise in three integrated divisions: Features &amp; Television, Commercials, and Digital. With 250 talented professionals across offices in New York, Los Angeles, Connecticut and Tel Aviv, the company is a widely renowned generator of high-end visual effects, creative content, motion graphics design, animation, branding, and digital strategy.<br />
&nbsp;</p>
<p>The company&#8217;s clients include Universal Pictures, Warner Bros., DreamWorks, Sony Pictures Entertainment, HBO, Paramount Pictures, The Weinstein Company, Dimension Films, Coca-Cola, General Motors, Mercedes Benz, Verizon, Pantene, MGA Entertainment, Carlsberg, Kmart, and Braun. Gravity&#8217;s recent feature film credits include &#8220;Tower Heist,&#8221; &#8220;Crazy, Stupid, Love&#8221;, &#8220;The Adjustment Bureau&#8221;, &#8220;Arthur&#8221;, &#8220;The Other Guys&#8221;, &#8220;Salt&#8221;, &#8220;The Reader&#8221;, and &#8220;Ghost Town.&#8221; The company&#8217;s television credits include HBO&#8217;s &#8220;Bored to Death&#8221;, &#8220;The Sopranos&#8221;, and &#8220;Sex and The City.&#8221;<br />
&nbsp;</p>
<p><a href="http://www.gravityworld.com/">Gravity</a> has offices in New York and Santa Monica.</p>
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		<title>motion 2012 advisory board announced</title>
		<link>http://cgnewsold.zocoloco.com/2011/11/14/motion-2012-advisory-board-announced/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/11/14/motion-2012-advisory-board-announced/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 06:55:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://cgnews.com/?p=11536</guid>
		<description><![CDATA[<p>motion 2012 advisory board announced. Top creatives come together to take motion to the next level. Director/Designer Karin Fong {Imaginary Forces}, Creative Director Michael Waldron {nailgun*}, Creative Director William Lebeda {Picture Mill}, Secret Agent Jessie Nagel {Hype} and….</p>]]></description>
			<content:encoded><![CDATA[<p><strong>the motion group</strong> announces the 2012 <strong>motion</strong> <a href="http://motion.motion.tv/inf/motion-advisory-board/">advisory board</a> &#8211; a talented team of outstanding creatives ready to take <strong>motion</strong> to the next level.</p>
<p><a href="http://cgnews.com/files/2011/11/2012_advisory_board.jpg"><img class="alignleft size-full wp-image-11537" title="2012_advisory_board" src="http://cgnews.com/files/2011/11/2012_advisory_board.jpg" alt="" width="660" height="953" /></a></p>
<p>Alexandre Bartholo: <a href="http://www.wedovideo.tv/">We Do Video</a> &#8211; Tokyo<br />
Erik van der Wilden: <a href="http://nailgun.tv/">nailgun*</a> &#8211; NYC<br />
Jamie Monberg: <a href="http://www.hornallanderson.com/">Hornall Anderson</a> &#8211; Seattle<br />
Jessie Nagel: <a href="http://www.hypeworld.com/">Hype</a> &#8211; Los Angeles<br />
Joel Pilger: <a href="http://impossible.tv/">impossible</a> &#8211; Denver<br />
Karin Fong: <a href="http://www.imaginaryforces.com/">Imaginary Forces</a> &#8211; NYC<br />
Mark Tapio Kines: <a href="http://www.cassavafilms.com/">Cassava Films</a> &#8211; Los Angeles<br />
Michael Waldron: <a href="http://nailgun.tv/">nailgun*</a> &#8211; NYC<br />
Neville Spiteri: <a href="http://wemomedia.com/">Wemo Media</a> &#8211; Los Angeles<br />
Patrick Yonally: <a href="http://www.on-impact.com/">Impact Entertainment</a> &#8211; Los Angeles<br />
William Lebeda: <a href="http://picturemill.com/">Picture Mill</a> &#8211; Los Angeles<br />
The <strong>motion</strong> advisory board plays an active role in guiding the content and direction of our annual event &#8211; <strong><a href="http://motion.motion.tv/">motion</a></strong>.</p>
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		<title>ex&#8217;pression seniors team for motion 2011 stop-mo promo</title>
		<link>http://cgnewsold.zocoloco.com/2011/11/14/expression-seniors-team-for-motion-2011-stop-mo-promo/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/11/14/expression-seniors-team-for-motion-2011-stop-mo-promo/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 06:33:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://cgnews.com/?p=11608</guid>
		<description><![CDATA[<p>Ex'pression motion graphics seniors create stop-motion promo for motion 2011<p/>]]></description>
			<content:encoded><![CDATA[<p><a href="http://cgnews.com/files/2011/11/motion2011_pathos.jpg"><img class="alignleft size-full wp-image-11614" title="motion2011_pathos" src="http://cgnews.com/files/2011/11/motion2011_pathos.jpg" alt="" width="660" height="477" /></a><br />
Pathos, a group of four seniors from <a href="http://expression.edu/motion_graphic_design/">Ex&#8217;pression College for Digital Arts</a> motion graphics department – Lydia Baillergeau, Lauren Patterson, Charles Lee, and Andrew Bauer – teamed up to create this original animated film celebrating <strong><a href="http://motion.motion.tv/">motion</a></strong>&#8216;s 5th birthday…in just two weeks!</p>
<p>Based on the artwork of Mondrian&#8217;s <em><a href="http://www.moma.org/explore/multimedia/audios/3/55">Broadway Boogie Woogie</a></em> and El Lissitzky&#8217;s <em><a href="http://en.wikipedia.org/wiki/File:Artwork_by_El_Lissitzky_1919.jpg">Beat the Whites with the Red Wedge</a></em>, from concept to final &#8211; including original music by Bryan Atarama &#8211; this 45-second, 2000 shot stop-motion piece used 300 envelopes of Knox gelatin to create the playful images.<br />
Watch the movie on <strong><a href="http://motion.tv/2011/11/14/expression-students-create-animated-piece-for-motion-2011/">motion.tv</a></strong>.</p>
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