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		<title>phosphene creates vfx for charlize theron&#8217;s young adult</title>
		<link>http://cgnewsold.zocoloco.com/2011/12/09/phosphene-creates-vfx-for-charlize-therons-young-adult/</link>
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		<pubDate>Sat, 10 Dec 2011 02:01:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Movies]]></category>
		<category><![CDATA[feature film]]></category>
		<category><![CDATA[phosphene]]></category>
		<category><![CDATA[vfx]]></category>

		<guid isPermaLink="false">http://cgnews.com/?p=11793</guid>
		<description><![CDATA[<p> Under the direction of Creative Director/VFX Supervisor John Bair and VFX Producer Vivian Connolly, the Phosphene visual-effects team completed more than 80 complex shots for “Young Adult,” a dark new comedy-drama, starring Academy-Award® winning actress Charlize Theron (“Monster,” “The Road”), Golden Globe nominee Patrick Wilson (“Angels in America,”  “Morning Glory”) and Patton Oswalt (“Ratatouille,” “The King of Queens”). </p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://cgnews.com/files/2011/12/phosphene_young_adult_12.6.11.jpg"><img class="alignleft size-full wp-image-11794" title="phosphene_young_adult_12.6.11" src="http://cgnews.com/files/2011/12/phosphene_young_adult_12.6.11.jpg" alt="" width="660" height="371" /></a></p>
<p>Under the direction of Creative Director/VFX Supervisor John Bair and VFX Producer Vivian Connolly, the Phosphene visual-effects team completed more than 80 complex shots for “Young Adult,” a dark new comedy-drama, starring Academy-Award® winning actress Charlize Theron (“Monster,” “The Road”), Golden Globe nominee Patrick Wilson (“Angels in America,”  “Morning Glory”) and Patton Oswalt (“Ratatouille,” “The King of Queens”).</p>
<p>The film reunites the Academy Award® nominated director of &#8220;Juno&#8221; Jason Reitman (“Up in the Air,” “Thank You for Smoking”) and Academy Award® winning screenwriter Diablo Cody. Distributed worldwide by Paramount Pictures for Mandate Pictures, “Young Adult” began a limited release December 9, 2011 and a wide release December 16.</p>
<p>Independent design and visual-effects company Phosphene is the <em>only </em>VFX vendor on this film.  “The most complex VFX sequence in the film involves Patton Oswalt’s leg. In an intimate scene with Charlize Theron, his severely deformed limb, the result of a brutal high school beating, is exposed. Because of the sensitive nature of the reveal, the leg absolutely had to feel 100% real.” explained Phosphene’s Vivian Connolly.</p>
<p>During production, John Bair and Phosphene’s Lead Digital Artist Aaron Raff were on set to place tracking markers on Patton&#8217;s leg.  Raff explained the process: “We began design tests early on to determine the look of the leg. Extensive medical research allowed us to make sure the deformity was as medically accurate as possible. In post, we stabilized and isolated Patton&#8217;s leg movement and began applying medically appropriate scarring and texture to the skin. Using warping tools, we redefined the outline of the leg to properly portray the loss of muscle and bone density, maintaining the disfigured shape from every angle as both the actor and the hand held camera moved freely throughout the scene. Because the shot was close-up and intimate, the leg had to move realistically as Patton rolled around on the bed. Since we shrunk the limb quite a bit, we also had to recreate everything that was under his leg as he moved on the bed’s surface including ruffled blankets and other items.”</p>
<p>“Young Adult’s” Post-Production Supervisor Luca Borghese said: “The effect that Phosphene created is a classic example of an unsung hero. The work is so good that the audience immediately accepts Matt&#8217;s (Patton Oswalt) injury as real, rather than an exceptional piece of digital artistry.&#8221;</p>
<p>One very lengthy sequence shot in a sports bar, a pivotal scene between the Charlize Theron and Patrick Wilson characters, needed to feel absolutely true.  The scene is massive, a technical gorilla, requiring a great deal of green screen replacement. Green screens outside the panoramic windows and a half dozen television monitors needed to be composited and required heavy rotoscoping and tracking.</p>
<p>“We decided the best approach was to use the Flame for this scene because it was over 50 shots that had to be turned around quite quickly and continuity was of the utmost importance.  Under the circumstances, being able to pull quick keys and have quick reviews for continuity checks made the process much easier,” explained Phosphene’s John Bair.</p>
<p>In yet another sequence, Theron drives her car hard into a parking spot and has a comical fender bender which required a lot of cleanup and rig removal to make it feel authentic.</p>
<p>Of their collaboration with the Mercury Productions  team Vivian Connolly stated:  “The film provided us with an amazing opportunity to work directly with Jason Reitman and his editor Dana Glauberman who  had collaborated on  “Thank You For Smoking,” “Juno” and “Up in the Air.”  They both had a remarkably clear vision about what they wanted, which meant we could really jump right into getting the execution of their vision just right. Jason was very involved with the visual effects, and always focused on staying with the realism and truth of the scene, which applied to VFX as much as to any other aspect of the film.”</p>
<p>Glauberman added: “From the very first VFX that Vivian and her crew from Phosphene presented to us on “young Adult,” I was beyond impressed.  Not only is their attention to detail and quick turnaround amazing, but their professionalism and understanding of what the director is looking for makes you feel like you&#8217;re in good hands.”</p>
<p>The Phosphene creative team, led by Bair and Connolly, included Lead Digital Artist Aaron Raff; Digital Compositors Scott Winston and Connie Conrad; Flame Artist Peter Amante; and Compositing Intern Andrew Yates.</p>
<p>Representing Mercury Productions LLC were Director Jason Reitman, Writer Diablo Cody, Editor Dana Glauberman and Post- Production Supervisor Luca Borghese.</p>
<p>Phosphene utilized Nuke X, Adobe After Effects CS5,<strong> </strong>Autodesk® Flame® and PCs running Windows 7 64-bit in the execution of this project.</p>
<p>Deluxe (New York, NY) was responsible for the digital intermediate and lab processing.</p>
<p>&nbsp;</p>
<p><strong>ABOUT “YOUNG ADULT”</strong></p>
<p>Academy Award® winner Charlize Theron plays Mavis Gary, a writer of teen literature who returns to her small hometown to reclaim her happily married high school sweetheart (Patrick Wilson). When returning home proves more difficult than she thought, Mavis forms an unusual bond with a former classmate (Patton Oswalt) who hasn’t quite gotten over high school, either.</p>
<p>“Young Adult” reunites Jason Reitman, Academy Award® nominated director of “Juno,” and Academy Award® winning screenwriter, Diablo Cody.    </p>
<p>&nbsp;</p>
<p><strong>ABOUT PHOSPHENE</strong></p>
<p><a href="www.phosphenefx.com">Phosphene</a> is an independent design and visual effects house led by founders/co-owners John Bair and Vivian Connolly who have collaborated on projects since 2005. In 2010, the duo launched Phosphene and immediately hit the ground running with visual effects and title design for Barry Levinson’s “You Don’t Know Jack” (HBO), Phillip Noyce’s  “Salt,” George Nolfi’s “The Adjustment Bureau,” Jodie Foster’s “The Beaver,” Brad Anderson’s “Vanishing on 7th Street”  and, most recently, Brett Ratner’s “Tower Heist.”</p>
<p><a href="www.phosphenefx.com">Phosphene</a> has just completed work on Stephen Daldry’s “Extremely Loud and Incredibly Close” with Tom Hanks and Sandra Bullock. The company is currently in production on “Europa,” a contemporary space adventure developed by Wayfare Entertainment and Misher Films, with acclaimed Ecuadorian director Sebastian Cordero at the helm, and a cast that includes “District 9&#8242;s” Sharlto Copley, Michael Nyquist <em>(“</em>Girl with the Dragon Tattoo”), Anamaria Marinca <em>(“</em>4 Months, 3 Weeks and 2 Days”<em>)</em> and Asian superstar Daniel Wu<strong>.</strong></p>
<p>For the company’s television clients, in addition to their Emmy-nominated work for Todd Haynes’ HBO miniseries “Mildred Pierce,” Phosphene is busy on season two of CBS’s “Blue Bloods,” ABC’s “Pan Am,” and are currently at work on  season six of NBC’s “30 Rock.” In addition, Phosphene has teamed with HBO to create all visual effects for seasons one and two, and is about to begin work on season three of “Treme.”</p>
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		<title>rhythm+hues catches luminary director steve chase</title>
		<link>http://cgnewsold.zocoloco.com/2011/08/11/rhythmhues-catches-luminary-director-steve-chase/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/08/11/rhythmhues-catches-luminary-director-steve-chase/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 04:41:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Commercials]]></category>
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		<guid isPermaLink="false">http://cgnews.com/?p=11428</guid>
		<description><![CDATA[Rhythm + Hues Commercial Studios has added multiple award-winner and industry icon Steve Chase to its director roster. Chase comes to R+H with a treasure trove of awards including Clios, Cannes Lions, and the Directors Guild of America (DGA) Award among others for classic work that has helped celebrated brands make their way into the [...]]]></description>
			<content:encoded><![CDATA[<p>Rhythm + Hues Commercial Studios has added multiple award-winner and industry icon Steve Chase to its director roster. Chase comes to R+H with a treasure trove of awards including Clios, Cannes Lions, and the Directors Guild of America (DGA) Award among others for classic work that has helped celebrated brands make their way into the cultural consciousness. One such spot for AT&amp;T even made its way to the permanent collection of the Museum of Modern Art (MoMA) in New York City.<br />
&nbsp;</p>
<p><a href="http://cgnews.com/files/2011/08/rh_steve_chase.jpg"><img src="http://cgnews.com/files/2011/08/rh_steve_chase.jpg" alt="" title="rh_steve_chase" width="660" height="468" class="alignleft size-full wp-image-11433" /></a><br />
&nbsp;</p>
<p>A true industry veteran, Chase has shot it all. Known as much for his commercial work with comedy, dialogue, sports, celebrities and automotive action as he is for branded content and helming concept-based productions on a massive scale or shooting VFX-heavy projects, the directorʼs lauded talent and experience are appreciated by major agencies and brands worldwide.<br />
&nbsp;</p>
<p><em>“Iʼm tremendously excited about having Steve join us,” said R+H Executive Producer Paul Babb. “His directorial style and sense of imagery have always put him at the top of my and many other EPʼs lists Iʼm sure. I canʼt wait to let him loose to play with all the tools that are available to him at R+H.”</em><br />
The director is equally enthused about his new production roost.<br />
&nbsp;</p>
<p><em>“Joining Paul Babb and R+H is a natural fit for me. The scale and polish of their work and the commitment to doing it right is something I&#8217;ve always strived for,” said Chase. “They do what I do, and I do what they do. What took me so long? It&#8217;s destiny, and I&#8217;m honored to have them in my corner.”</em><br />
Chase comes to Rhythm + Hues from Curious Pictures, and from Canada originally.<br />
&nbsp;</p>
<p><strong>About Rhythm + Hues</strong><br />
&nbsp;<br />
R+H is a complete digital studio, with live action and animation directors, vfx, design and post-production services. We draw upon the talent and technical firepower of one of the worldʼs premier effects and animation facilities, Rhythm &amp;Hues Studios, and are dedicated to the highest quality of commercial production and outstanding client support.<br />
Recent commercial projects include Activision, Budweiser, Carrabbaʼs, Chevrolet, Coca-Cola, Crayola, Electronic Arts, Hartford, Kelloggʼs, Mattel, Microsoft X-Box, Nascar, Nasonex, Quaker State, Tide, and Ubisoft. Film Division credits include an Oscar® for Achievement in Visual Effects for <em>Golden Compass </em>in 2008. Recently produced projects include <em>HOP, X-Men: First Class, Mr. Popperʼs Penguins, </em>and <em>Red Riding Hood</em>. Films currently in production include <em>Alvin and the Chipmunks: Chipwrecked, Life of Pi, Everybody Loves Whales, Moneyball, </em>and <em>Snow White and the Huntsman.</em><br />
&nbsp;</p>
<p>For more information contact <a href="&#x6e;&#x6f;&#x72;&#x74;&#x6f;&#x6e;&#x40;&#x72;&#x68;&#x79;&#x74;&#x68;&#x6d;&#x2e;&#x63;&#x6f;&#x6d;">Chad Norton </a>R+H Creative Services Manager.</p>
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		<title>yU+co illuminates the green lantern with 3d titles</title>
		<link>http://cgnewsold.zocoloco.com/2011/06/30/yuco-illuminates-the-green-lantern-with-3d-titles/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/06/30/yuco-illuminates-the-green-lantern-with-3d-titles/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 20:09:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://cgnews.com/?p=10995</guid>
		<description><![CDATA[<p>Looking to visually communicate the mythology of "The Green Lantern" in a compelling way, studio Warner Bros. and director Martin Campbell turned to multi-disciplined creative design/visual effects studio yU+co, lead by Creative Director Garson Yu, to design a :90 stereoscopic 3D main title sequence that not only grabbed the audience's attention, but also brought them up to speed on the superher's history and set up the film's first scene.<p/>]]></description>
			<content:encoded><![CDATA[<p><a href="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_01.jpg"><img class="alignnone size-full wp-image-11000" title="yuco_warnerbros_green_lantern_06.11_01" src="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_01.jpg" alt="" width="660" height="280" /></a></p>
<p>Looking to visually communicate the mythology of &#8220;The Green Lantern&#8221; in a compelling way, studio <strong>Warner Bros.</strong> and director <strong>Martin Campbell</strong> turned to multi-disciplined creative design/visual effects studio yU+co, lead by Creative Director <strong>Garson Yu</strong>, to design a :90 stereoscopic 3D main title sequence that not only grabbed the audience&#8217;s attention, but also brought them up to speed on the superher&#8217;s history and set up the film&#8217;s first scene.</p>
<p>yU+co also created the film&#8217;s stereoscopic 3D main-on-end sequence and credit crawl, along with the main title and main-on-end sequences for this summer&#8217;s blockbuster, &#8220;Pirates of the Caribbean: On Stranger Tides&#8221;.</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_06.jpg"><img class="alignnone size-full wp-image-11005" title="yuco_warnerbros_green_lantern_06.11_06" src="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_06.jpg" alt="" width="660" height="279" /></a></p>
<p>&#8220;The opening sequence was important to set up the backstory: there&#8217;s a whole mythology from the Green Lantern comic books that most people don&#8217;t know going into the movie,&#8221; Yu says. &#8220;So the sequence has to fill you in on that legend before the movie starts. Aside from getting the information across, we wanted to establish a feeling for the world – a big, epic journey through space that says: ‘this is a big superhero movie.&#8217;&#8221;</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_05.jpg"><img class="alignnone size-full wp-image-11004" title="yuco_warnerbros_green_lantern_06.11_05" src="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_05.jpg" alt="" width="660" height="279" /></a></p>
<p>Rendered in stereoscopic 3D and perfectly wed to the resonant voiceover from actor <strong>Geoffrey Rush</strong>, the main title sequence opens with a shot of a green orb known as the &#8220;emerald energy of will power&#8221; hovering in space. As the camera slowly pulls into the orb, we discover the planet Oa at its center, inhabited by the Guardians who oversee the universe and its 3,600 sectors – each with its own protective Green Lantern. As the giant animated emerald ring that gives each Green Lantern its superpower rushes toward the camera, it splinters into numerous streaks of green light that recall the look of fireflies, only moving in a precise military formation.</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_04.jpg"><img class="alignnone size-full wp-image-11003" title="yuco_warnerbros_green_lantern_06.11_04" src="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_04.jpg" alt="" width="660" height="280" /></a></p>
<p>The lights then form a green-hued navigational grid that visually conveys the idea that there are many Green Lanterns all around the universe working together as intergalactic peacekeepers. Following a heroic shot of the Green Lantern logo, yU+co introduces us to The Green Lantern’s nemesis, an entity of fear known as the Parallax – seen as a fiery yellow ball of energy and light with an ominous-looking skull at its core. The final shot of the sequence depicts the face of Abin Sur, the only Green Lantern to ever defeat Parallax, encased in a purple mist and wearing an emerald ring on his outstretched hand.</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_03.jpg"><img class="alignnone size-full wp-image-11002" title="yuco_warnerbros_green_lantern_06.11_03" src="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_03.jpg" alt="" width="660" height="279" /></a></p>
<p>&#8220;The energy of willpower is the key to the Green Lantern,&#8221; Yu adds.  &#8220;It&#8217;s the source of his power. We took our cue from the visual effects in the movie, but created our own look for the opening – something that visualizes energy because the battle between the green energy of will, and the yellow energy of fear is key to film’s plot.  For the face of Abin Sur we wanted to set up this character so that the audience recognize him when they see him later. The design challenge was to stylize him as part of the nebula but still see him as Abin Sur. We overcome this challenge by projecting his purple face onto a 3D cloud like structure and composited it as part of the galaxy.&#8221;</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_02.jpg"><img class="alignnone size-full wp-image-11001" title="yuco_warnerbros_green_lantern_06.11_02" src="http://cgnews.com/files/2011/06/yuco_warnerbros_green_lantern_06.11_02.jpg" alt="" width="660" height="279" /></a></p>
<p><strong>A Film Classic Provides Inspiration</strong><br />
Where the main title sequence was an exercise in digital creativity, for the main-on-end-sequence yU+co decided to incorporate an organic technique that was used to great effect in the sci-fi classic &#8220;2001: A Space Odyssey.&#8221;</p>
<p>To create the unusual patterns of light and color that serve as the back drop for the key credits – rendered in striking green type before disappearing into vapor trails – yU+co used the high-res RED camera to shoot a variety of colored paints and lacquers as they’re poured into water and quickly spreads out. Those images, when blown up in size and composited into the 3D background, created the unusual effect and instantly resembled nebulas in our galaxy. The sequence was made even more powerful when perfectly edited to the guitar-infused techno soundtrack.</p>
<p>&#8220;It is important to think of 3D in the design stage, so you actually create a truly stereoscopic sequence,&#8221; Yu notes. &#8220;For the opening, we tried to maximize the 3D effect by constantly moving past and through objects, nebulas and energy fields. All of the design events and elements are staged in stereo so they are all in truly logical 3D space. Without logic behind it the design won’t make sense.&#8221;</p>
<p>In other yU+co news, in addition to their work on &#8220;Pirates of the Caribbean: On Stranger Tides,&#8221; the company is currently working stereoscopic 3D title sequences for the upcoming &#8220;Conan the Barbarian&#8221; reboot (Lionsgate) and &#8220;Dolphin Tale&#8221; (Warner Bros.). The company also recently worked on the trailer for just released Ubisoft’s game &#8220;Call of Juarez: The Cartel.&#8221;</p>
<p><strong>About yU+co</strong><br />
Recognized as an industry leader in visual design and motion graphics with offices in Hollywood, Hong Kong, and Shanghai, <a href="http://yuco.com/">yU+co.</a> specializes in main and end titles for film and television, visual effects, TV show opens and network graphics packages, theatrical logos, game cinematics and commercials. For more information contact Director of Business Development Dianna Costello at 323-606-5050 or <a href="mail to: &#x64;&#x69;&#x61;&#x6e;&#x6e;&#x61;&#x40;&#x79;&#x75;&#x63;&#x6f;&#x2e;&#x63;&#x6f;&#x6d;"><span class="oe_textdirection">&#x6d;&#x6f;&#x63;&#x2e;&#x6f;&#x63;&#x75;&#x79;<span class="oe_displaynone">null</span>&#x40;&#x61;&#x6e;&#x6e;&#x61;&#x69;&#x64;</span></a></p>
<p><strong>Creative Credits</strong><br />
Client: Warner Bros.<br />
Project: The Green Lantern: Main Title Sequence (&#8220;Legend&#8221;), Main-on-End Sequence, Credit Crawl.</p>
<p><strong>Design/Production: yU+co, Hollywood, CA</strong><br />
Creative Director/Design Lead: Garson Yu<br />
Legend Opening Designers/Animators: Johnny Wong and Kina Choi<br />
Main-on-End Designers/Animators: Etsuko Uji<br />
Storyboard Designer: Edwin Baker<br />
Comic story consultant: Johnny Ellsworth<br />
Legend Opening Editor: Eric Anderson<br />
Main-on-End Editor: Mike Parks<br />
Stereo Supervisor and Lead Compositor: Stevan Del George<br />
CG Supervisor and Lead Animator: Andrew Honacker<br />
2D lead Compositors: Isa Alsup<br />
Animators/Compositors: Gary Garza and Alex Yoon<br />
2D Compositor: Owen Hammer<br />
Matte Painters: MJ Sarmiento, Shahen Jordan<br />
CG Artists: Mike Fisher, John Roumieh<br />
EFX Artist: David Schoneveld<br />
CG Lighter: Raphael Protti<br />
C4D Artists: Masan Yi, Marc Leidy<br />
Main-on-End EFX Prop Master: Jim Fox<br />
IO: Jacob Medendorp, Adam Christensen<br />
Associate Producer: Ryan Wilk<br />
Producer: Sarah Coatts</p>
<p><strong>Watch the videos</strong><br />
Watch &#8220;The Green Lantern&#8221; main title sequence on <a href="http://motion.tv/2011/06/30/yuco-illuminates-the-green-lantern-with-3d-titles/">motion.tv</a><br />
Watch the &#8220;Pirates of the Caribbean: On Stranger Tides&#8221; title sequence on <a href="http://motion.tv/2011/06/21/yuco-titles-set-tone-for-fourth-pirates-of-caribbean/">motion.tv</a><br />
Watch &#8220;Call of Juarez: The Cartel&#8221; trailer on <a href="http://motion.tv/2011/05/17/yuco-crafts-gritty-cg-trailer-for-call-of-juarez-the-cartel/">motion.tv</a></p>
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		<title>yU+co titles set tone for pirates of the caribbean 4</title>
		<link>http://cgnewsold.zocoloco.com/2011/06/21/yuco-titles-set-tone-for-pirates-of-the-caribbean-4/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/06/21/yuco-titles-set-tone-for-pirates-of-the-caribbean-4/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 01:43:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[<p>yU+co. Creative Director Garson Yu has re-teamed with Academy Award-winning director Rob Marshall and producer Jerry Bruckheimer to create the mysteriously elegant main title sequence and the dramatic main-on-end titles that bookend "Pirates of the Caribbean: On Stranger Tides,"  the fourth chapter in the blockbuster Disney franchise in 3D.<p/>]]></description>
			<content:encoded><![CDATA[<p><!-- p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; text-align: center; font: 18.0px Arial} --><em>Creative Studio Captures Mysterious Tone of New Entry In Blockbuster Franchise</em></p>
<p><a href="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_01.jpg"><img class="alignnone size-full wp-image-10916" title="yuco_pirates_stranger_tides_01" src="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_01.jpg" alt="" width="660" height="371" /></a></p>
<p>HOLLYWOOD, CA &#8212; Combining subtle elements from the story such as tear drops, mermaids, a handwritten codebook and a strange symbol, multi-disciplined creative design/visual effects studio yU+co and Creative Director <strong>Garson Yu</strong> has re-teamed with Academy Award-winning director <strong>Rob Marshall</strong> and producer <strong>Jerry Bruckheimer</strong> to create the mysteriously elegant main title sequence and the dramatic main-on-end titles that bookend &#8220;Pirates of the Caribbean: On Stranger Tides,&#8221;  the fourth chapter in the blockbuster Disney franchise in 3D.</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_00.jpg"><img class="alignnone size-full wp-image-10915" title="yuco_pirates_stranger_tides_00" src="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_00.jpg" alt="" width="660" height="708" /></a></p>
<p>‘’I always try to find a metaphor within a story,’’ Yu explains. ‘’The manuscript page, the mysterious symbol, the mermaids, the tear drop, the ocean and the black ghosting ink effects &#8212; we incorporated all of those elements into the title sequence to set the tone for the film and prepare the audience to enter this world.’’</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_02.jpg"><img class="alignnone size-full wp-image-10917" title="yuco_pirates_stranger_tides_02" src="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_02.jpg" alt="" width="660" height="371" /></a></p>
<p>Yu, who served as the project’s lead designer, centered his efforts on two distinct sections: the short, but eerily effective, main title; and the longer, more dramatic main-on-end title sequence.</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_03.jpg"><img class="alignnone size-full wp-image-10918" title="yuco_pirates_stranger_tides_03" src="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_03.jpg" alt="" width="660" height="371" /></a></p>
<p>The opening title sequence begins with a shot of a single drop of water landing in the ocean to reveal a handwritten codebook, a strange symbol and the silhouette of what appears to be a mermaid swimming toward a soft blue light. On top of that imagery is the simple typography ‘’On Stranger Tides’’ followed by the now familiar ‘’Pirates of the Caribbean’’ logo.</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_04.jpg"><img class="alignnone size-full wp-image-10919" title="yuco_pirates_stranger_tides_04" src="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_04.jpg" alt="" width="660" height="371" /></a></p>
<p>‘’Using high speed photography I shot a water drop falling at the camera and then reversed the motion to get the effect of a water drop falling away from the audience onto a calm surface of water,’’ Yu says. ‘’The whole title sequence is only 14 seconds but it is very effective. When the ‘Pirates of the Caribbean’ title come up, it gracefully distresses itself into black ink and melts into the sea. The challenge for me was to take all of the elements &#8212; live action and 3D animation &#8212; and bring it to stereoscopic 3D life.’’</p>
<p><a href="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_05.jpg"><img class="alignnone size-full wp-image-10920" title="yuco_pirates_stranger_tides_05" src="http://cgnews.com/files/2011/06/yuco_pirates_stranger_tides_05.jpg" alt="" width="660" height="371" /></a></p>
<p>According to Yu, for the longer main-on-end sequence he incorporated under water production footage as the background for the titles, which are displayed simply yet dramatically, giving them a unique sense of depth and texture.</p>
<p><strong>Reunion with Bruckheimer and Marshall:</strong></p>
<p>Working on ‘’On Stranger Tides’’ marks a reunion of sorts for Yu with both Marshall and Bruckheimer. In 2005 Yu created the titles to Marshall’s ‘’Memoirs of a Geisha,’’ and ironically he also worked with Bruckheimer 10 years ago to develop the logo for his company.</p>
<p>‘’I understand Rob’s aesthetic sensibility very well,’’ Yu explains. ‘’He comes from a Broadway musical background and has a sensible, elegant touch in his work.  Both are very hands on and worked as a great team. Filmmaking is a collaborative process. I need the director to guide me to see the world he’s created. It was truly a great experience working with both icons.’’</p>
<p><strong><em>About yU+co:</em></strong></p>
<p><em>Recognized as an industry leader in visual design and motion graphics with offices in Hollywood,</em><strong><em> </em></strong><em>Hong Kong, and Shanghai,</em><strong><em> </em></strong><em>yU+co.</em><em> specializes in main and end titles for film and television, visual effects, TV show opens and network graphics packages, theatrical logos, game cinematics and commercials. </em></p>
<p>Watch the “Pirates of the Caribbean: On Stranger Tides” main title on <a href="http://motion.tv/2011/06/21/yuco-titles-set-tone-for-fourth-pirates-of-caribbean/">motion.tv</a></p>
<p><strong>Creative Credits:</strong></p>
<p><strong>Project:</strong> ‘’Pirates of the Caribbean: On Stranger Tides’’ (title sequence and main-on-end sequence)<br />
<strong> </strong></p>
<p><strong>Client: </strong>Jerry Bruckheimer Films/Walt Disney Pictures</p>
<p><strong>Design/Visual Effects: yU+co, Hollywood, CA<br />
</strong>Director/ Designer: Garson Yu<br />
Executive Producer: Carol Wong<br />
Producer: Sarah Coatts<br />
Designer/Animator: Etsuko Uji<br />
Designer: Edwin Baker<br />
3D Stereographer &amp; Compositor: Stevan Del George<br />
2D Animation / Compositors: Alex Yoon &amp; Mert Kizilay<br />
2D Compositor: Isa Alsup<br />
Roto / Paint: Miljohn Ruperto<br />
3D Animator: Mike Fisher<br />
3D Modeler: Sam Perez<br />
3D Modeler: Robert Burton<br />
Editor: Mike Parks</p>
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		<title>Future Pixar Short la luna revealed</title>
		<link>http://cgnewsold.zocoloco.com/2011/05/05/future-pixar-short-la-luna-revealed/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/05/05/future-pixar-short-la-luna-revealed/#comments</comments>
		<pubDate>Fri, 06 May 2011 00:39:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Animation]]></category>
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		<guid isPermaLink="false">http://cgnewsold.zocoloco.com/?p=10680</guid>
		<description><![CDATA["La Luna is the timeless fable of a young boy who is coming of age in the most peculiar of circumstances.]]></description>
			<content:encoded><![CDATA[<div id="post-body-2457017461207120953"><em><a href="http://cgnewsold.zocoloco.com/files/2011/05/pixar_la_luna_05_05_11.jpg"><img class="alignleft size-full wp-image-10682" title="pixar_la_luna_05_05_11" src="http://cgnewsold.zocoloco.com/files/2011/05/pixar_la_luna_05_05_11.jpg" alt="" width="512" height="213" /></a>Indiewire/Thomson on Hollywood has revealed a still and synopsis from a previously secret Pixar short film, &#8220;La Luna&#8221;, likely attached to &#8220;Brave&#8221; in 2012.</em></div>
<div style="text-align: center;"><em> </em></div>
<div id="post-body-2457017461207120953">
<div>
<blockquote>
<div style="text-align: left;">&#8220;<em>La Luna</em> is the timeless fable of a young boy who is coming of age in the most peculiar of circumstances. Tonight is the very first time his Papa and Grandpa are taking him to work. In an old wooden boat they row far out to sea, and with no land in sight, they stop and wait,&#8221; reads the synopsis.</div>
<div style="text-align: left;">&#8220;A big surprise awaits the little boy as he discovers his family’s most unusual line of work. Should he follow the example of his Papa, or his Grandpa? Will he be able to find his own way in the midst of their conflicting opinions and timeworn traditions?&#8221;</div>
</blockquote>
<div>Directed by Enrico Casarosa, with <a href="http://pixarblog.blogspot.com/2011/04/giacchino-composing-music-for-brave.html">music by</a> Michael Giacchino, <em>La Luna</em> will premiere at the <a href="http://www.annecy.org/home">Annecy International Animation Festival</a> this June.</div>
<div><em><br />
</em></div>
<div><em>La Luna</em> is Casarosa&#8217;s directorial debut. He joined Pixar in 2002 and has since worked as a story artist on <em>Cars</em>, <em>Ratatouille</em>, and <em>Up</em>. He is currently head of story on an unnamed Pixar film.</div>
</div>
</div>
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		<title>Multimedia Company &#8220;The Goo&#8221; Launches!</title>
		<link>http://cgnewsold.zocoloco.com/2011/04/22/multimedia-company-the-goo-launches/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/04/22/multimedia-company-the-goo-launches/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 23:27:46 +0000</pubDate>
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		<guid isPermaLink="false">http://cgnewsold.zocoloco.com/?p=10475</guid>
		<description><![CDATA[Paul Goldman, founder of Ear Goo, Inc. and the design studio Element, LLC, has partnered with Matt Giulvezan, formerly of MTV Networks, to launch The Goo, a new multimedia company with a primary focus on creating content for television, film, web, mobile and emerging media. The Goo consists of three divisions: Action Goo (concept + live action production), Eye Goo (editorial + design + motion) and Ear Goo (music + sound design + mix). The family of The Goo companies will work synergistically to offer clients a first-class, full-service boutique experience.]]></description>
			<content:encoded><![CDATA[<p><em>Company Acquires Design Boutique Spek Studios</em><br />
_____________</p>
<p>NEW YORK, NY &#8212; <strong>Paul Goldman</strong>, founder of Ear Goo, Inc. and the design studio Element, LLC, has partnered with <strong>Matt Giulvezan</strong>, formerly of MTV Networks, to launch <strong><a href="http://www.thegoo.com/">The Goo</a></strong>, a new multimedia company with a primary focus on creating content for television, film, web, mobile and emerging media. The Goo consists of three divisions:  Action Goo (concept + live action production), Eye Goo (editorial + design + motion) and Ear Goo (music + sound design + mix). The family of The Goo companies will work synergistically to offer clients a first-class, full-service boutique experience.</p>
<p>Additionally, <em><strong>The Goo</strong></em> has acquired <strong>Spek Studios</strong>, the boutique design studio based in the Williamsburg section of Brooklyn, NY. Spek Studios founders <strong>Reno Diaz</strong> and <strong>Rene Avalos</strong> will serve as Eye Goo’s Creative Director and Art Director respectively. Spek’s recent work includes the promo campaign of the 2010 MTV Video Music Awards featuring Eminem, Drake and Justin Bieber; ads for Mountain Dew, ESPN, Comcast, Verizon, Scion, Hershey’s; and music videos for Kanye West, to name a few.</p>
<p>&#8221;What makes The Goo different is that it combines the power of three distinct companies all sharing a common DNA that can work independently or as a complete full-service production and post company,&#8221; says Goldman, who serves as the company’s CEO and Chief Creative Officer. &#8221;This versatility gives us an added edge. We have the power to create and deliver content that is original, intelligent and inspiring, whatever the client objective.&#8221;</p>
<p>Giulvezan is perhaps best known for his award-winning creative work over the past decade on the MTV Video Music Awards, Movie Awards, TRL, MTV/Paramount Films, Sony Pictures, The Weinstein Company and Warner Bros. Entertainment.  In addition, Giulvezan was responsible for heading up promotions for hit shows and movies such as MTV’s <em>Jersey Shore</em>, <em>Jackass 3D,</em> <em>The Real World</em>, <em>The Hills</em>, <em>True Life</em>, <em>Making The Band</em> and <em>Spring Break</em>. Giulvezan also has extensive experience working directly with Hollywood’s top celebrities such as Tom Cruise, Cameron Diaz, Jake Gyllenhaal, Ryan Seacrest, Andy Samberg, Will Forte, Sarah Silverman, Sean Combs, Adam Sandler, Kate Beckinsale, Russell Brand, Wayan Bothers and Michael Cera.</p>
<p>&#8221;The ability to take a project from inception to final delivery, while working under The Goo umbrella of companies makes us extremely flexible,&#8221; says Giulvezan.  &#8221;When we pitch an idea we are very much aware of our client’s brand and marketing strategies and will already have considered concept, live action, edit, design, music and mix.&#8221;</p>
<p>Over the past 16 years both Goldman and Giulvezan have impressed many with their collective work on such global brands as MTV Networks, McDonald’s, Mercedes-Benz, Verizon Business, Volvo, Nintendo, Visa, AT&amp;T, Nokia, Citibank, Stella Artois, FedEx, Paramount Pictures, New Line Cinema, Sony, Universal, ESPN, VH1, BRAVO, Discovery Channel, National Geographic Channel, iNDemand, Nickelodeon and TLC, among many others.  Together the duo are at the top of their game with links to every industry award given, including the Emmy, Oscar, Clio, ADDY, Promax/BDA, New York Festival, Art Directors Club, Beacon, and Telly Awards.</p>
<p>Located in mid-town Manhattan, The Goo represents the next generation of cutting-edge, one-stop shop multi-media companies.</p>
<p><strong>About The Goo<br />
<em>The Goo</em></strong> is a multi-media company with a primary focus on content for television, film, web, mobile and emerging media.  <em><strong>The Goo</strong></em> consists of three subsidiary companies:  <strong>Action Goo</strong> (concept + production), <strong>Eye Goo </strong>(editorial + design) and <strong>Ear Goo</strong> (music + sound design + mix).  The family of <em><strong>The Goo</strong></em> companies work synergistically to offer clients a first-class, full-service boutique experience. For more information contact:  <a href="http://www.thegoo.com/">www.thegoo.com</a></p>
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		<title>yU+co. Concocts Stereoscopic 3D Feast For Yogi Bear Film Titles</title>
		<link>http://cgnewsold.zocoloco.com/2011/01/19/yuco-concocts-stereoscopic-3d-feast-for-yogi-bear-film-titles/</link>
		<comments>http://cgnewsold.zocoloco.com/2011/01/19/yuco-concocts-stereoscopic-3d-feast-for-yogi-bear-film-titles/#comments</comments>
		<pubDate>Wed, 19 Jan 2011 14:56:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Features]]></category>
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		<category><![CDATA[Yogi Bear]]></category>
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		<guid isPermaLink="false">http://www.cgnews.com/?p=9763</guid>
		<description><![CDATA[Demonstrating they are smarter than the average design/production studio, yU+co. crafted a glorious stereoscopic 3D main-on-end title sequence for the new Warner Bros animated film Yogi Bear. Led by Synderela Peng, Art Director on the design and Richard Taylor, VFX Director on the production, and Producer Sarah Coatts, the team created a sequence that cleverly [...]]]></description>
			<content:encoded><![CDATA[<p>Demonstrating they are smarter than the average design/production studio, yU+co. crafted a glorious stereoscopic 3D main-on-end title sequence for the new Warner Bros animated film Yogi Bear. Led by Synderela Peng, Art Director on the design and Richard Taylor, VFX Director on the production, and Producer Sarah Coatts, the team created a sequence that cleverly incorporates stylistic elements of Saul Bass with the madcap nature of Hanna-Barbera animation to create something truly its own.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="660" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://sputnik7.com/v/5956" /><embed type="application/x-shockwave-flash" width="660" height="360" src="http://sputnik7.com/v/5956"></embed></object</p>
<p>''Designing in stereoscopic is very different than designing in 2D,'' states Founder/Creative Director Garson Yu. ''You have to offset the conversion process and bring things closer to the audience as well as further away to create that depth and dimension. You also have to give the audience enough time to enjoy the stereoscopic sensation, so you can't be too 'cutty' with scenes.''</p>
<p>Although yU+co. is no stranger to stereoscopic 3D, having created the 2D and 3D main-on-end title sequence to Shrek Forever After and the 3D logo for 3Ality Digital, Yogi Bear offered them the chance to accomplish more both creatively and technically in the 3D world.</p>
<p>"The initial concept was 'Saul Bass in stereo' -- a clear use of shapes and lines that Bass's classic designs are known for, but married to the playfulness of the Hanna-Barbera animation style,'' says Art Director Synderela Peng. </p>
<p>"We decided to show only silhouettes of main characters because we didn't want to mimic the 3D animation style seen in the film or the original look from 1960s cartoon. We knew the silhouettes would work because the image of Yogi Bear and Boo-Boo are so iconic that people would recognize them even without seeing their faces.''</p>
<p><a href="/files/2011/uploads/Yogi_Bear_fly_faris.jpg"><img src="/files/2011/uploads/Yogi_Bear_fly_faris.jpg" alt="" title="Yogi_Bear_fly_faris" width="650" height="366" class="aligncenter size-full wp-image-9768" /></a></p>
<p>Set to a rousing song by the alternative rock band Weezer, the Yogi Bear title sequence begins with a series of red and orange hued vertical lines as an array of fruit falls all around. Suddenly the chase is on as we see Yogi and Boo Boo silhouetted in the background driving a cart that drags a line of picnic tables filled with food, while the alarmed Ranger tries to stop them.</p>
<p>The sequence cleverly uses food in every frame, such as cotton candy and popcorn clouds, trees with marshmallow flowers and giant turkey legs, watermelon slices, sandwiches, cherry pie and hot dogs that dot the landscape and serve as a surface for the credit typography.</p>
<p>Some of the noteworthy scenes in the sequence include a nod to the Super Mario Bros., as Yogi and Boo Boo escape the Ranger by jumping and climbing various food items; and a scene in which Yogi and Boo Boo ride a raft down a waterfall.</p>
<p>&#8220;Once we agreed on the use of the silhouette concept, the challenge became to create enough gags to carry the sequence through,&#8221; says Edwin Baker, yU+co writer/designer. &#8220;We wanted to use the food in abstract ways that helped expand the visual language. The transitions needed to be clever, surprising and fluid. With the stereoscopic we wanted to find new ways to push the food landscape and make it more fun and exciting.&#8221;</p>
<p><a href="/files/2011/uploads/Yogi_Bear_daly.jpg"><img src="/files/2011/uploads/Yogi_Bear_daly.jpg" alt="" title="Yogi_Bear_daly" width="650" height="366" class="aligncenter size-full wp-image-9766" /></a></p>
<p>Among the key creative choices yU+co made was to bring a team traditional cel animators aboard to create the silhouetted version of Yogi, Boo Boo, the ranger and a new turtle character, created using Flash. While it may seem to some unnecessary to have a cell animation team work on silhouettes, Peng noted that a lot of expression needed to be conveyed in the arm and leg movements of the main characters. </p>
<p>&#8220;Because you don&#8217;t see any facial expressions, it was imperative that we work with character animators because we needed a clear articulation of what the characters are doing based only on arm and legs movements&#8221;, Peng says. &#8220;Arms and legs had to show the emotions like joy, fear and frustration &#8212; very subtle movements and completely different from the motion graphics.&#8221;</p>
<p>&#8221;Thanks to the film producer Donald De Line, we had the opportunity to work on this film which gave our design team another added dimension to use their storytelling talents,&#8221; comments Yu. &#8221;As a result, we&#8217;sve developed a great 3D pipeline to produce stereoscopic work and our team can handle just about any kind of project that out there.&#8221;</p>
<p>In other yU+co news, the company recently completed work on the main-on-end title sequence for the feature length documentary Waiting for Superman, which was selected as Best Documentary by the National Board of Review and the title sequence for Universal Pictures&#8217;s recent box office hit, Little Fockers.</p>
<p><a href="/files/2011/uploads/Yogi_Bear_titles.jpg"><img src="/files/2011/uploads/Yogi_Bear_titles.jpg" alt="" title="Yogi_Bear_titles" width="650" height="366" class="aligncenter size-full wp-image-9770" /></a></p>
<p><strong>About yU+co: </strong><br />
Founded in 1998, yU+co. is an award-winning visual design and production agency with offices in Hollywood, Hong Kong, and Shanghai. yU+co. work encompasses a wide range of disciplines, including feature film production and visual effects, television branding and promotion, interactive and experiential design, gaming cinematics and commercial advertising.</p>
<p><strong>CREDITS</strong><br />
Project: Yogi Bear main-on-end titles<br />
Client: Warner Bros.</p>
<p>Design/Animation: yU+Co., Hollywood, CA<br />
Creative Director: Garson Yu<br />
Art Director: Synderela Peng<br />
VFX Director/Supervisor: Richard Taylor<br />
Producer: Sarah Coatts<br />
Effects Coordinator: Sean Hoessli<br />
Design Team: Edwin Baker, John Kim, Daryn Wakasa, Etsuko Uji<br />
3D Stereoscopic Compositors: Stevan del George, Mark Velacruz<br />
After Effects: Jill Dadducci, Andres Barajas, Gary Garza, Wayland Vida, Alex Yoon<br />
Animators: Josh Dotson, Eddie Moreno, Noel Belknap, John Dusenberry, Dae In Chung,<br />
Ben Lopez, Pota Tseng<br />
Editorial: Jason Sikora, Latoria Ortiz</p>
<p><strong>RELATED LINKS</strong><br />
<a href="http://www.yuco.com">www.yuco.com</a></p>
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		<title>Prime Focus VFX on Tron: Legacy</title>
		<link>http://cgnewsold.zocoloco.com/2010/12/21/prime-focus-vfx-on-tron-legacy/</link>
		<comments>http://cgnewsold.zocoloco.com/2010/12/21/prime-focus-vfx-on-tron-legacy/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 11:25:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.cgnews.com/?p=9684</guid>
		<description><![CDATA[Prime Focus has contributed over 120 visual effects shots to the much-anticipated Walt Disney Studios Motion Pictures stereoscopic release &#8220;TRON: Legacy&#8221;. The film, which is directed by Joseph Kosinski and stars Jeff Bridges, Garrett Hedlund and Olivia Wilde, hit theaters December 17, 2010.]]></description>
			<content:encoded><![CDATA[<p>Prime Focus has contributed over 120 visual effects shots to the much-anticipated Walt Disney Studios Motion Pictures stereoscopic release &#8220;TRON: Legacy&#8221;. The film, which is directed by Joseph Kosinski and stars Jeff Bridges, Garrett Hedlund and Olivia Wilde, hit theaters December 17, 2010.</p>
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<p>"TRON: Legacy" tells the story of Sam Flynn (Hedlund), a rebellious 27-year-old who is haunted by the mysterious disappearance of his father Kevin Flynn (Bridges); a man once known as the world's leading video-game developer. </p>
<p>When Sam investigates a strange signal sent from the old Flynn's Arcade - a signal that could only come from his father - he finds himself pulled into a digital world where Kevin has been trapped for 20 years. With the help of the fearless warrior Quorra (Wilde), father and son embark on a life-or-death journey across a cyber universe.</p>
<p>Prime Focus completed three highly immersive CG based sequences under the VFX supervision of Chris Harvey, DFX supervision of Jon Cowley and VFX Producer Randal Shore. </p>
<p>The team completed nearly thirteen minutes of stereoscopic work that featured grand, sweeping vistas of the digital grid landscape, detailed matte paintings from within TRON city and a plummeting out-of-control elevator sequence.</p>
<p><a href="/files/2011/uploads/tron_city_blue.jpg"><img src="/files/2011/uploads/tron_city_blue.jpg" alt="" title="tron_city_blue" width="650" height="290" class="aligncenter size-full wp-image-9694" /></a></p>
<p>Once clear of the city, Sam, Flynn and Quorra travel across the Grid aboard an updated version of the Solar Sailer ?‚àö√ë‚àö¬® an enormous yet elegant tanker-like ship. The ship carries the three characters effortlessly through an all CG world; over giant canyons and under starry skies. Teams in both Los Angeles and Vancouver crafted the look and details of the Solar Sailer and generated all of the incredible environments.</p>
<p>Says Cowley, &#8220;Working with Eric Barba at Digital Domain, our goal was to help Joe [Kosinski] visually realize this grand world he had crafted while pushing the boundaries and expanse of what is possible in 3D.&#8221;</p>
<p>Prime Focus has an extensive history working on stereoscopic projects and continues to be an industry leader in developing new stereo VFX and conversion technologies. This project paired the talent at Prime Focus with Academy Award¬¨¬®‚àö√ú-winning VFX Supervisor Eric Barba and his team at the lead facility, Digital Domain.</p>
<p>Harvey and Cowley oversaw a team of over sixty artists in the Vancouver and Los Angeles offices over the course of eight months of production. The teams&#8217; software toolkit included Maya, Vray, Nuke and Terragen.</p>
<p><a href="/files/2011/uploads/Tron_jeffbridges.jpg"><img src="/files/2011/uploads/Tron_jeffbridges.jpg" alt="" title="Tron_jeffbridges" width="650" height="295" class="aligncenter size-full wp-image-9687" /></a></p>
<p><strong>About Prime Focus</strong><br />
Prime Focus is a global Visual Entertainment Services group. We provide creative and technical services to the Film, Broadcast, Commercials, Gaming, Internet and Media industries. Visual Entertainment Services is a new definition for an industry where technology, visual delivery platforms and content are converging and evolving.</p>
<p><strong>CREDITS</strong><br />
Project: TRON: Legacy<br />
Film Company: Walt Disney Pictures<br />
Director: Joseph Kosinski<br />
Cast: Jeff Bridges, Garrett Hedlund, Olivia Wilde, Michael Sheen</p>
<p>Film VFX: Prime Focus<br />
VFX Supervisor: Chris Harvey<br />
DFX Supervisor: Jon Cowley<br />
VFX Producer: Randal Shore<br />
<strong><br />
RELATED LINKS</strong><br />
<a href="http://primefocusworld.com">http://primefocusworld.com</a><br />
<a href="http://disney.go.com/tron/">http://disney.go.com/tron/</a></p>
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		<title>Mice and Dragons in Voyage of the Dawn Treader</title>
		<link>http://cgnewsold.zocoloco.com/2010/12/15/mice-and-dragons-for-voyage-of-the-dawn-treader/</link>
		<comments>http://cgnewsold.zocoloco.com/2010/12/15/mice-and-dragons-for-voyage-of-the-dawn-treader/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 17:08:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[chronicles of narnia]]></category>
		<category><![CDATA[dawn treader]]></category>
		<category><![CDATA[moving picture]]></category>
		<category><![CDATA[MPC]]></category>

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		<description><![CDATA[Michael Apted has directed the latest instalment of The Chronicles of Narnia, The Voyage of the Dawn Treader, produced by Twentieth Century Fox and Walden Media. MPC completed over 700 VFX shots for the film, creating Reepicheep, Eustace the Dragon, a deadly Sea Serpent, extensive digital environments, and the ocean going ship of the film&#8217;s [...]]]></description>
			<content:encoded><![CDATA[<p>Michael Apted has directed the latest instalment of The Chronicles of Narnia, The Voyage of the Dawn Treader, produced by Twentieth Century Fox and Walden Media.  MPC completed over 700 VFX shots for the film, creating Reepicheep, Eustace the Dragon, a deadly Sea Serpent, extensive digital environments, and the ocean going ship of the film&#8217;s title.  MPC also delivered 40 of the shots in full 3D stereo.</p>
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<p>At MPC the film was supervised by Adam Valdez, produced by Marianne Speight, with CG supervision by Kevin Hahn, animation supervision by Gabriele Zuchelli, and compositing supervised by Charley Henley.</p>
<p>Lucy and Edmund Pevensie return to Narnia with their cousin Eustace where they meet up with Prince Caspian for a trip across the sea aboard the royal ship The Dawn Treader. Along the way they encounter dragons, strange islands, and a band of lost knights, before reaching the edge of the world.</p>
<p>MPC main challenge was to create some of the key characters for the film.  MPC team of animators was once again performed the role of Reepicheep the mouse, voiced by Simon Pegg. Reepicheep ?‚àö√ë‚àö¬® a courageous knight of Narnia - accompanies Caspian on his voyage in the hope of finding Aslan's Country at the end of the world. </p>
<p>To make sure Reepicheep sword skills were unrivalled, MPC Animators took fencing classes to learn the moves and tricks of the trade. With over 200 hero shots, Reepicheep was upgraded to take the spotlight. MPC's art department designed subtle changes for a wiser and more mature Reepicheep. MPC Furtility was once again the grooming tool of choice.  </p>
<p><a href="/files/2011/uploads/mpc_hamster1.jpg"><img src="/files/2011/uploads/mpc_hamster1.jpg" alt="" title="mpc_hamster" width="650" height="278" class="aligncenter size-full wp-image-9678" /></a></p>
<p>When Lucy and Edmund&#8217;s cousin Eustace steals a piece of a dragon&#8217;s hoard, he is transformed into a dragon himself, with MPC supplying this performance. Without being able to speak, Eustace the Dragon needed to convey subtle emotion through facial expressions alone. Reepicheep and the Dragon have several virtuoso acting moments in which their friendship is bonded.</p>
<p>For the Dark Island sequence, extensive environment and character work was carried out.  The 180-shot sequence shows the Dawn Treader sailing into an island of evil mist and being attacked by a giant sea serpent.  </p>
<p>The Sea Serpent was designed by MPC&#8217;s Art Department, down to hundreds of articulated &#8220;feelers&#8221; and blubbery skin. For the serpent interactions with the sea, ocean surfaces and splashing water effects were generated by the FX team.  </p>
<p>The Evil Mist environment consisted of giant branching pillars of fog and flickering green pulses of energy, realized through intensive 3D particle simulations, with final layouts and mood established by the compositing team in Nuke.</p>
<p><a href="/files/2011/uploads/mpc_Dragon_face.jpg"><img src="/files/2011/uploads/mpc_Dragon_face.jpg" alt="" title="mpc_Dragon_face" width="650" height="276" class="aligncenter size-full wp-image-9671" /></a></p>
<p>MPC also created the Dawn Treader herself. For some scenes this entailed providing the land-based set build with a full sail and ocean surfaces surrounding it. In other shots the ship was a created completely at MPC, including the ship&#8217;s crew. Many have commented that the film does feel like a voyage at sea, a testament to the excellent planning and eye of the film&#8217;s supervisor Angus Bickerton.<br />
<strong><br />
RELATED LINKS</strong><br />
<a href="http://www.moving-picture.com">www.moving-picture.com</a><br />
<a href="http://www.narnia.com/">www.narnia.com</a></p>
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		<title>Latest MPC Work for Harry Potter &#8216;The Deathly Hallows&#8217;</title>
		<link>http://cgnewsold.zocoloco.com/2010/11/22/latest-mpc-work-for-harry-potter-the-deathly-hallows/</link>
		<comments>http://cgnewsold.zocoloco.com/2010/11/22/latest-mpc-work-for-harry-potter-the-deathly-hallows/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 15:58:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[deathly hallows]]></category>
		<category><![CDATA[harry potter]]></category>
		<category><![CDATA[moving picture]]></category>
		<category><![CDATA[MPC]]></category>
		<category><![CDATA[nagini]]></category>
		<category><![CDATA[thestrals]]></category>
		<category><![CDATA[warner]]></category>

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		<description><![CDATA[David Yates has directed Harry Potter latest outing, the first part of the seventh installment ?‚àö√ë‚àö‚â§The Deathly Hallows&#8217;s produced by Warner Bros. MPC completed over 180 shots bringing Nagini to life, creating digi-doubles for the polyjuice transformation sequence and carrying out extensive environment work.]]></description>
			<content:encoded><![CDATA[<p>David Yates has directed Harry Potter latest outing, the first part of the seventh installment ?‚àö√ë‚àö‚â§The Deathly Hallows&#8217;s produced by Warner Bros.  MPC completed over 180 shots bringing Nagini to life, creating digi-doubles for the polyjuice transformation sequence and carrying out extensive environment work.</p>
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<p>One of the biggest challenges for MPC was the transformation sequence, where six members of the order of Phoenix take a polyjuice potion to assume Harry form and confuse Voldemort.  MPC was responsible for the digital transformations, creating fully CG versions of the six characters and animating them for a full screen performance.</p>
<p>MPC concept artists explored different combinations for the transformed characters, blending features, sizes and skin textures from Harry and the other characters to create six different hybrid designs.  The seven actors were shot motion control and a facial motion capture shoot was organised to obtain extra detail.  MPC 3D team had to create digi-doubles for each of the actors, modeling and texturing photoreal heads and blending them with a CG model of Harry head.  A custom rigging system was used to blend the data from the facial capture shoot, allowing animators to keep control of the fine details.</p>
<p><a href="/files/2011/uploads/harry_seven.jpg"><img src="/files/2011/uploads/harry_seven.jpg" alt="" title="harry_seven" width="650" height="275" class="aligncenter size-full wp-image-9598" /></a></p>
<p>Once out of Privet Drive, the seven Harrys fly over London to escape the Death Eaters.  MPC had to create CG thestrals ?‚àö√ë‚àö¬® a cross between a horse and a dragon &#8211; and extend Privet Drive set.  Green screen rider elements were combined with the CG creatures, digi-doubles and live action footage.  For the Death Eaters&#8217;s chase, MPC created over 100 CG characters, including full screen digi-doubles for Harry, Hagrid and the Death Eaters.  The environment work included a CG aerial cloudscape, cityscapes and various set extensions.  The chase culminates with a wand duel between Harry and Voldemort, with fx work including explosions, wand effects, CG water and the bike crash.  Other work for this sequence included fire, a crashing caravan and CG traffic.</p>
<p>MPC animated Voldemort giant snake Nagini, redesigning the old snake to achieve a more naturalistic look.  Referencing a python, the 3D team re-rigged and textured Nagini and animated it following the dynamics of vipers, cobras and pythons.  Nagini attacks Harry in Bathilda Bagshot house, biting him and wrapping itself around Harry.  For this sequence MPC had carry out body replacements to enhance the interaction between Harry and the CG snake.</p>
<p><a href="/files/2011/uploads/harry_snake.jpg"><img src="/files/2011/uploads/harry_snake.jpg" alt="" title="harry_snake" width="650" height="268" class="aligncenter size-full wp-image-9599" /></a></p>
<p>MPC also worked on the apparating sequence; full res digi-doubles were created and rigged to be later twisted and stretched showing the real agony of this way of travelling. The Deathly Hallows Part 1 was released on 19th November in the UK and US.<br />
<strong><br />
RELATED LINKS</strong><br />
<a href="http://www.moving-picture.com/">www.moving-picture.com</a><br />
<a href="http://harrypotter.warnerbros.com/harrypotterandthedeathlyhallows/mainsite/index.html">http://harrypotter.warnerbros.com</a></p>
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