Saturday, March 20, 2010

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Specsavers Creative Parodies Lynx Billions

Posted by cgnews On March - 17 - 2010

Specsavers Creative has again teamed up with uber-director, Daniel Kleinman, to produce a hilarious new TV commercial that parodies Lynx’s famous 2006 spot, “Billions”. The campaign brings together two of the most well-known and powerful advertising straplines. It broke on national UK TV on 14th March 2010.

The commercial opens in a way that mimics [...]

Framestore Creates Beautiful Nature for LG

Posted by cgnews On March - 16 - 2010

Framestore has created photoreal CG animals doing weird and wonderful things for MJZ’s Dante Ariola and Y&R New York. Shot on location in Thailand, the three-part global campaign uses realistic-looking animals with extraordinary abilities to promote LG’s Infinia TV. Butterflies sees a single cocoon release tens of thousands of CG butterflies; Elephant sees the mammal [...]

Percy Jackson & the Olympians get the MPC Treatment

Posted by cgnews On February - 19 - 2010

Christopher Columbus has directed ‘Percy Jackson and the Olympians; The Lightning Thief’ for Twentieth Century Fox. MPC Vancouver provided a range of visual effects and post production work for 160 shots across 9 sequences for the movie. Their main areas of work involved creating Greek Gods and simulating a firey inferno.

The team [...]

Autodesk Played Pivotal Role in Making of Avatar

Posted by cgnews On February - 17 - 2010

From start to finish, software from Autodesk, Inc. (NASDAQ: ADSK), played a pivotal role in helping James Cameron and Lightstorm Entertainment pioneer new methods of virtual moviemaking, for Cameron’s history-making motion picture “Avatar.”

“When James Cameron conceived the idea for ‘Avatar’ 15 years ago, the technology wasn’t available to make it,” said Nolan Murtha, digital effects [...]

VFXTalk Announce Return of VFXChallenge Series

Posted by cgnews On February - 8 - 2010

VFXTalk.com, the leading visual effects and computer graphics community, is pleased to announce the return of the popular VFXChallenge Series. Now into its fourth season the competition is co-sponsored by Sputnik7.com and returns on a grander scale with some incredible prizes.
Throughout the course of 2010, VFXTalk will host a series of ten challenges to be [...]

Zoic Brings Adrenaline to Army of Two Spot

Posted by cgnews On January - 29 - 2010

A carefully orchestrated series of mysterious catastrophes is dragging Shanghai, China to the brink of ruin, and now the Army of Two must fight their way through ravaged city districts as they try to beat the odds and uncover the secret of the 40th Day.

Army of Two: The 40th Day has been built from the [...]

Cut + Run Make The Finals For Coke

Posted by cgnews On January - 22 - 2010

Another great new spot for Coke edited by Cut + Run for Wieden + Kennedy and director Daniel Kleinman; with visual effects created by Moving Picture Company.
The commercial, titled ‘Finals’, opens with a young man lying asleep at his bedroom desk, exhausted after long hours of revision. A digital alarm clock shows that time [...]

FUEL TV Commissions Royale For Haynes Signature Ident

Posted by cgnews On January - 18 - 2010

FUEL TV commissioned motion design and production studio Royale to collaborate with commercial and fine artist Adam Haynes to create the latest station ID for the network’s popular Signature Series. Royale & Haynes delivered ID #24 of the ongoing series, which is slated to culminate into one hundred unique installments. Created as a way for [...]

Prime Focus VFX Adds Sparkle to New Moon

Posted by cgnews On November - 25 - 2009

Prime Focus VFX, formerly Frantic Films VFX, has completed 175 visual effects shots for the Summit Entertainment release, “The Twilight Saga: New Moon” directed by Chris Weitz. Prime Focus contributed a majority of the film’s most frequently featured visual effects, including CG water, atmospherics, CG matte painting and environment work, and the “Diamond Skin” effect [...]

Ingenuity Engine Transforms Chris Brown

Posted by cgnews On November - 24 - 2009

Boutique visual effects studio Ingenuity Engine has collaborated once again with director Joseph Kahn on a futuristic new music video for R&B singer Chris Brown’s track “I Can Transform Ya,” the first single off his forthcoming album Graffiti (due Dec. 8). Ingenuity Engine created a VFX-intensive and hyper-stylized world for the video, which premiered Oct. [...]