Friday, September 3, 2010

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News Articles in the ‘Commercials’ Category      Expand

MPC Bring Players to Life For Cadbury Game

Posted by cgnews On August - 27 - 2010

Fallon and A Glass and A Half Full Productions have created Cadbury’s latest commercial ‘Spots V Stripes’, an underwater adventure eagerly anticipating the ‘big game’ of 2012. Nick Gordon directed the spot through Academy Films and Augusto Sola was the Creative Director. MPC created a full cast of over 60 photorealistic CG creatures [...]

MPC Solve Rubik Puzzle For Drench

Posted by cgnews On August - 13 - 2010

Ulf Johansson has directed Drench latest spot ‘Cubehead’ featuring a puzzled man trying to solve his own Rubik’s style puzzle head. The commercial was produced by Kate Bailey at CHI&Partners and Philippa Smith at Smith & Jones. MPC created the puzzle head combining live action elements.

With the classic song ‘Oops Upside Your Head’ by [...]

Cadbury Calls For Spots v Stripes

Posted by cgnews On August - 10 - 2010

Cadbury, official sponsor of the London 2012 Olympic Games, invites one and all to pick a favourite team and sign up to an incredible social media event. Cadbury has launched Spots v Stripes, a multi million pound project designed to rouse the British spirit of play in the build up to the 2012 Olympic and [...]

Suspect Bend Time For New Balance

Posted by cgnews On July - 20 - 2010

Five nights of filming on a New York City street, a VFX studio willing to take a leap into the unknown, a young start-up director with a time lapse camera rig he built himself, all for an unforgettable spot. The latest project from animation-expert-turned director Doug Purver paired him once again with conceptual design, animation [...]

Superfad is Light on its Feet With Adidas

Posted by cgnews On May - 24 - 2010

Superfad was recently approached by 180 Amsterdam to create a vibrant 45-second online video to showcase the new adidas F50 football boot, which is exceptionally lightweight and styled with a beautiful two-tone skin.

The concept was to highlight the boot’s design within the setting of a light tunnel. According to Superfad Director Clayton McDermott: “The challenge [...]

Oasis Thé Rocks With Gorillaz Candeland

Posted by cgnews On April - 20 - 2010

Pete Candeland and Passion Paris inject some fruity fun into Oasis Thé with a new campaign from Publicis WAM. The director, famed for his work for virtual band Gorillaz, has created a summery set of spots to advertise the iced tea drink. The campaign sees a trio of fruity characters stumble upon a Land of [...]

Rabbit Bring Wonder To Samsung 3D LED TV

Posted by cgnews On April - 6 - 2010

Rabbit Directing duo TWiN – working with an all-star cast that included DP Mauro Fiore (Avatar), Editor Jim Haygood (Tron), and FX house Digital Domain (2012, Transformers, The Curious Case of Benjamin Button) – just released the studio’s first live-action 3D commercial to promote Samsung’s state-of-the art 3D LED TV. The spot represents an important [...]

Loyalkaspar Rethink Animation For Insight Communications

Posted by cgnews On March - 26 - 2010

When ad agency The Brooklyn Brothers approached New York-based design and story-driven creative engagement studio, Loyalkaspar, about collaborating on a campaign for Insight Communication, the U.S. ninth largest cable operator (serving the Kentucky, Ohio and Indiana areas), they knew it would be a test on a number of levels. Not only was the idea creatively [...]

Kommitted Director Nathan McGuinness, in collaboration with the VFX pros at Asylum and the Kaplan Thaler Group, lensed a recent :30 promoting the ease of travel on Continental Airlines.

The spot, which McGuinness shot in Buenos Aires, is the second he has done for the world-class airliner of late. Continental was so impressed with Features, [...]

Verizon Makes The Best of Winter With Absolute

Posted by cgnews On March - 19 - 2010

Winter can be tough – snow, ice and perpetual darkness are an invitation to stay safe and warm indoors. But recreating the winter elements is an awesome challenge for a post house, as Absolute shows in a recent spot promoting the NHL Mobile feature for Verizon Wireless.

Tarmac, finished in collaboration with McCann Erikson and Believe [...]