Winter can be tough – snow, ice and perpetual darkness are an invitation to stay safe and warm indoors. But recreating the winter elements is an awesome challenge for a post house, as Absolute shows in a recent spot promoting the NHL Mobile feature for Verizon Wireless.
Tarmac, finished in collaboration with McCann Erikson and Believe [...]
Artist owned-and-operated bi-coastal effects boutique Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web.
Titled “Sponsafier,” the campaign invites NASCAR fans to get involved with the season and drivers by [...]
Anonymous Content Director Andrew Douglas, via Team One, recently completed a compelling :60 promoting Lexus’ line of hybrid vehicles. The spot is a masterpiece of choreography and a beautiful ode to the luxury car maker’s foresight. Milestones features swarms of Lexus hybrid vehicles, often viewed from overhead and often from on-the-ground camera angles, flocking in [...]
Specsavers Creative has again teamed up with uber-director, Daniel Kleinman, to produce a hilarious new TV commercial that parodies Lynx’s famous 2006 spot, “Billions”. The campaign brings together two of the most well-known and powerful advertising straplines. It broke on national UK TV on 14th March 2010.
The commercial opens in a way that mimics [...]
Framestore has created photoreal CG animals doing weird and wonderful things for MJZ’s Dante Ariola and Y&R New York. Shot on location in Thailand, the three-part global campaign uses realistic-looking animals with extraordinary abilities to promote LG’s Infinia TV. Butterflies sees a single cocoon release tens of thousands of CG butterflies; Elephant sees the mammal [...]
Proving the old-fashioned American jingle hasn’t gone sour, Subway’s beefed up its infectious $5 footlong ditty with two new spots served fresh by bicoastal directing collective Brand New School.
Their wholesome recipe included an award-winning Bollywood choreographer, a skilled team of CG gelatin-dessert artists, 500 pounds of sand and a bona fide Norwyptian.
Brand New School worked [...]
Blind Creative Director Tom Koh, working closely with Fry Hammond Barr, finished a colorful four-spot campaign promoting Bright House Networks’ various TV, phone and Internet packages. The collection of :30s is the latest project in an ongoing relationship between Fry Hammond Barr/Bright House and Blind, who worked on a similar campaign last year.
“Bright House and [...]
Asylum Design CD Simon Cassels, in collaboration with Smuggler directing team The Guard Brothers via Leo Burnett, Chicago, handled post, VFX, design and animation on an imaginative spot promoting the Android-powered Samsung Behold® II mobile phone. The :30 advertisement, Graphic Artist, continues Samsung Mobile’s overarching campaign to show off the innovative and practical uses for [...]
Dancing Diablo was given a week to create the earth – as well as an eclectic galaxy of animated iconic elements that interact with it – for a :30 national brand spot for The University of North Carolina at Chapel Hill and marketing agency Capstrat entitled “Minds On A Mission.”
The DUMBO-based creative house, best known [...]
Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be [...]
