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Archive for May, 2010

MPC Created VFX for Ridley Scott’s Robin Hood

Posted by admin On May - 27 - 2010

MPC completed 570 shots for Ridley Scott Robin Hood, starring Russell Crowe, Mark Strong and Cate Blanchett and produced by Universal Pictures. MPC Richard Stammers was the overall VFX Supervisor for the show, working closely with Universal VFX Producer Allan Maris to achieve a wide range of visual effects including CG armies, CG boats, digital environments and CG arrows.

In 13th century England, Robin and his band of marauders confront corruption in a local village and lead an uprising against the crown that will forever alter the balance of world power. And whether thief or hero, one man from humble beginnings will become an eternal symbol of freedom for his people. (Universal Pictures, 2010)

One of MPC main challenges was to create the invading French Armada and the ensuing battle with the English army. A CG fleet of 200 ships and 6000 soldiers were added to the 8 practical boats and 500 extras used in principal photography. MPC used Alice, its proprietary crowd generation software to simulate the rowing and disembarkation of French soldiers and horses, with all water interactions being generated using Flowline software.

The defending English archers and cavalry where also replicated with CG Alice generated clips and animated digital doubles. MPC relied predominately on its existing Motion Capture library for much of Robin Hood, but a special mocap shoot was organised to gather additional motion clips of rowing, disembarking troops and horses.

MPC digital environment work was centred on two main locations; London and the beach setting for the French invasion and final battle. A combination of matte painting and CG projections were used to recreate the medieval city, which featured the Tower of London and included the original St. Paul Cathedral and old London Bridge under construction, in the city beyond.

The production football field sized set provided the starting point for MPC to extend vertically and laterally, and in post production alternate digital extensions were also created to reuse the set three times as different castle locations. Each extension was a montage of existing castles chosen by Ridley Scott and production designer Arthur Max. For the beach environment, MPC had to create cliffs that surround the location, and were added to 75 shots. Once approved in concept, the cliff geometry was modelled using Maya and interchangeable cliff textures were projected depending on the lighting conditions.

MPC was also responsible for creating the arrows for various sequences on the film. Practical blunt arrows were used in production where ever possible, but most shots presented safety issues so digital arrows were animated instead. Arrows were added to over 200 shots, with 90% of these being handled by the compositing team using Shake and Nuke. MPC developed proprietary 2D and 3D arrow animation tools to assist with the volume of arrows required, which included automatically generating the correct trajectory and speed, and controls for oscillation on impact.

The movie opened at the Cannes Film Festival on 12th May and was released in the UK on 14th May 2010.

Click here for more information and to view a trailer for the film.

Popularity: 4% [?]

Superfad is Light on its Feet With Adidas

Posted by admin On May - 24 - 2010

Superfad was recently approached by 180 Amsterdam to create a vibrant 45-second online video to showcase the new adidas F50 football boot, which is exceptionally lightweight and styled with a beautiful two-tone skin.

The concept was to highlight the boot’s design within the setting of a light tunnel. According to Superfad Director Clayton McDermott: “The challenge was to create a spot that not only provided the viewer with a comprehensive overall view of the exterior design and the technology that lies within, but one that also conveyed the incredible speed and maneuverability that the new F50′s design affords the player.”

Accordingly, Superfad’s introduced subtle & abstract stadium elements throughout the spot which allowed freedom to create some beautiful product shots of the boot flying through a stream of light trails, and the opportunity to see the boot in situ, doing the job it was created for – playing football.

To keep the look of the spot consistent, Superfad came up with the concept of having the F50 boot interact with a football made up of the light streams that appear throughout the spot. Playing with various speed ramps and bullet time effects gives the viewer time to fully appreciate the boot’s design, while reinforcing the exceptional speed its lightweight design gives the player.

The spot is further brought to life by the incredible sound design provided by Resonate Studios, which brought to life the edits and created a soundscape that heightens the overall mood of the piece.

Click here to view the commercial.

CREDITS:
Agency: 180 Amsterdam
Producer: Josie Tucker
Senior Creative: Daniel Brooks
Creative Director: Todd Bois
Executive Creative Director: Andy Fackrell

Production Company: Superfad
Creative Director: Adam Parry
Director: Clayton McDermott
3D: Jerome Haupert, Rodi Kaya, Anders Freij, Tobias Meier, Weles Bussett, Maelys Faget
Compositors: Richard Frazer & Ian Sargent

Sound Studio: Resonate Studios

RELATED LINKS:
www.superfad.com

Popularity: 4% [?]

Venturing Into the Low-Budget World

Posted by admin On May - 3 - 2010

Is Paramount’s Insurge Pictures experiment going to be a successful enterprise? The indie film explosion of the 1990s must seem like ages ago for today young filmmakers. In recent years high profile indie studios like Warner Independent Pictures have shuttered, and smaller films struggle mightily against their deep-pocketed peers. So why is Paramount creating a new division with the sole purpose of making movies for amounts deemed small even by indie film standards?

The upcoming Insurge Pictures will dedicated $1 million to creating 10 theatrical releases for the bargain basement cost of $100,000 each.

Did the wild success of Paranormal Activity (budgeted at roughly $11,000) make them see the economic wisdom of such modestly budgeted films? And can any studio, large or small, capture lightning in a bottle over and again?

Josh Welsh, Director of Talent Development with Film Independent, sees Insurge as a new chance for up and coming filmmakers to get projects off the ground in an inhospitable economic climate

Paramount announcement also revealed an aggressive, forward-thinking media plan, Welsh says.

‘The fact that Paramount is including social networking and community building as a prominent part of their new venture is smart on their part, and also obviously a sign of the times,’ he says. ‘Whether you’re an indie filmmaker working on your own, or making films at a studio-based company, the major challenge facing all filmmakers today is how to find your audience and how to connect with that audience in a meaningful way.’

Welsh can’st predict what kinds of films Insurge will eventually produce, or if other major studios will follow in their footsteps. But he can’st wait to find out.

‘I’m definitely interested to see how this evolves,’ Welsh says.

Filmmaker Grant Kretchik, professor of acting at Pace University and head of its BFA acting program, wonders whether Paramount can reproduce the success of films like Paranormal Activity and The Blair Witch Project on demand.

Such hits typically come about thanks to truly guerilla filmmaking roots.

‘It independent for a reason ?‚àö√묨‚àÇ it doesn’st have the studio driving it,’ Kretchik says. ‘I don’st know if a studio can produce that lucky success.’

Kretchik, who recently a shot a film of his own titled When Harry Tries to Marry, also wonders just how independent the finished product will be.

What if Paramount smells a breakout hit on its low-budget hands? Will the $100,000 film become an expensive trailer for a rebooted $50 million project, he asks.

Kretchik recently shot an independent movie with a budget over the $100,000 mark?Äîbut still far below most features.

‘They did extraordinary stuff. They flew the cast to India and the production value is exceptional,’ he says of his film. So a $100,000 film doesn’st have to wear its budget in every film frame.

‘In some cases you can bamboozle people with production values,’ he says.

Kretchik says the studio could focus on ‘small, intimate dramas’ or mockumentaries in the Christopher Guest vein. Both could be shot for relatively small amounts. If the studio creates ‘some honest to goodness storytelling’ it could be a hit.

He does wonder about the commitment level Paramount will have to its new studio offshoot.

‘Will it be the first thing that folds if Paramount is in financial distress?’ he asks.

Boxoffice.com
by Christian Toto
17 March 2010

Link to Boxoffice.com article.

Popularity: 2% [?]