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Archive for August, 2008

Rhinofx Create VFX for Mercedes’ Summer of Love

Posted by cgnews On August - 28 - 2008

rhinofx recently collaborated with Merkley + Partners and Oscar-nominated director Mehdi Norowzian of Joy Films to create the VFX for a series of :30 spots for the Mercedes-Benz Summer of Love campaign. rhinofx designed a complete 2D palette of color to help visually romanticize various Mercedes vehicles as the center of carnival attractions.

In the spots, visitors enjoy effects-enhanced Mercedes-Benz themed attractions and effects, which help position vehicles at the center of the Tunnel of Love water ride and showcase brand-new Mercedes-Benzes in the go-kart track.

Rhinofx Create VFX for Mercedes’ Summer of Love summer love arch

To enhance the festive spectacle and enhance the enchanting look and feel, rhino’s artists repopulated the rides, reconstructed the landscape, replaced the sky, composited the interior and exterior of the cars, and performed delicate color correction in Flame to finish the carnival environment. The spots are the latest in a long line of projects between rhinofx, Merkley, and Mercedes-Benz USA, including over a two dozen effects-heavy spots.

“This was a really fun project with an equally ambitious vision. We were challenged to recreate and enhance the novelty and excitement of an amusement park, with the warmth and emotion of a wholesome family environment, and only had a short time to do it. Our VFX work needed to add to the already rich, nostalgic, and emotive look and feel. Mehdi was able to create an amazing sense of shots as if they were through an old camera lens and our entire team worked to add to this sense through effects and intense color treatments.” Creative Director Vico Sharabani.

ABOUT RHINOFX
Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company’s principals and artists have also led the industry’s exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company’s principals include: CD/Director Vico Sharabani, CD/Director Harry Dorrington, CD/Director Arman Matin, CD/Director Natasha Saenko, COO Camille Geier, CEO North America Zviah Eldar, and Managing Director Rick Wagonheim.

Rhinofx Create VFX for Mercedes’ Summer of Love summer love fair

CREDITS
Client: Mercedes
Spot Title: Summer of Love
Air Date: June 2008

Agency: Merkley + Partners
CEO: Alex Gellert
ECD/Partner(s): Andy Hirsch, Randy Saitta
Creative Group Head(s): Chris Landi, Tom Qauglino
ACD/AD: Kirk Mosel
ACD/Copywriter: David McMillian
Dir Broadcast Production: Gary Grossman
Sr. Producer: Rachel Novak

Prod Company: Joy Films
Director: Mehdi Norowzian
EP: Matthew Jones
Producer: Paige Seidel

Post/VFX: rhinofx
CD(s): Vico Sharabani, Arman Matin
Producer: Cara Buckley
Flame Artist(s): Jim Rider, Kevin Quinlan, Udi Edni, Yoshiko Hirata
Roto: Joonsuck Park, Thompson Plyler
Compositor: Steven Hannigan
Managing Director: Rick Wagonheim

Editorial: The Whitehouse
Editor: Mark Langley
Producer: Lauren Hertzberg

Popularity: 5% [?]

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Duck Goes to Depths of Sea for United Airlines

Posted by cgnews On August - 28 - 2008

Los Angeles-based DUCK, formerly Duck Soup Studios directing collective Shy The Sun assemble a fairy-tale, otherworldly Sea Orchestra for United Airlines via agency Barrie D’Rozario Murphy.

This charming spot begins with a swan bellowing from his nest floating in the middle of the ocean. The swan transitions to a fish who flops into the water and leads us to our Sea Orchestra. The cast of mammals, fish, and crustacean characters, lead by an exuberant conducting lobster begins the overture of United.s most recognizable anthem.

 Duck Goes to Depths of Sea for United Airlines duck ua shrimp

As the shot pulls away from the orchestra, the shadow of an airplane is seen crossing over the ocean, as the announcer states, “crossing the ocean will never be the same.” The perspective quickly switches to a content woman relaxing on the plane – mesmerized at the sights below.

DUCK Partner/EP Mark Medernach weighs in on the spot, “Ree and Jannes wow me with everything they do. The creatures they created for this piece are simply fantastic, and the effort is a perfect example of the bandwidth we have set-up here at DUCK. We implemented a unique streamlined workflow system that allowed incredible talents such as Shy The Sun, to produce this type of work for an American agency from half a world away.”

ABOUT DUCK:
Los Angeles-based DUCK, formerly Duck Soup Studios, is a continually evolving creative studio producing commercials, music videos, short films and web content. DUCK offers a wide range of services, including live action and integration, character design, film title design, 2D and 3D animation, digital compositing, digital/traditional ink & paint. In recent years, the studio has expanded, adding an original content division that works with writers and animators on unique ideas for film and TV.

 Duck Goes to Depths of Sea for United Airlines duck ua trumpet

CREDITS:
Client: United Airlines
Spot Title: Sea Orchestra
Air Date: Olympics 2008

Agency: Barrie D’Rozario Murphy
ECD(s): Bob Barrie, Stuart D’Rozario
Art Director: James Zucco
Copywriter: Phil Calvit
Producer(s): Holly Stone, Jack Steinmann

Prod Company: DUCK
Director: Ree Treweek & Jannes Hendrikz of SHY THE SUN
Producer: Nina Pfeiffer
EP: Mark Medernach
Compositor: Jannes Hendrikz
Illustrator: Ree Treweek
Illustration Assistant: Carmen Ziervogel
3D Animator(s): Claudio Pavan, Arri Reschke (Lung)
Storyboarding: Graeme Cowie

Music Arrangement: Trivers & Myers
Sound Design/Mix: Ken Chastain, Pixel Farm

Popularity: 4% [?]

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Engine Create Comic Book Promo for Entourage

Posted by cgnews On August - 27 - 2008

The Entourage promo is as bold and playful as the popular show, but with the characters visualized in comic book form. To achieve the look, Engine Design rendered the concept drawings in marker and then conducted a live action shoot with body doubles of the show’s stars to capture the physical nature of each for the desired animated graphic illustrations.

Engine Create Comic Book Promo for Entourage eng ent boat

This week marks the official launch of Engine Design, a new hybrid broadcast design experience that pairs leading design directors with the power of sister visual effects and animation company Engine Room.

As both a live action and high-end CG house, Engine Room collaborates with today’s top network on-air teams, feature film marketing departments, independent production companies and ad agencies. The addition of Engine Design is a response to client demand for concept and design direction as part of the creative palette with an innovative model that allows for multiple design directors to pitch on each project.

Engine Create Comic Book Promo for Entourage eng ent island

While still in its development phase, Engine Design successfully tested this methodology with several eye-catching graphics projects for HBO including World Championship Boxing, Boxing After Dark, and HBO Documentary Films. It was also demonstrated with this year’s Promax/BDA Awards Show package, a beta test project for Engine Design. The Show Package, which is entirely 3D, includes elements of character animation, architecture and other whimsical features. It was produced by Engine Design in conjunction with sister group Engine Room.

“Having had the opportunity to work as a DP and effects supervisor with so many talented broadcast and motion graphic artists, I have a deep appreciation for great design. We are now in the wonderful position to widen our scope with design and production for this creative realm,” says Engine Room Founder Dan Schmit. “By collaborating with select independent designers, Engine Design offers everything from compelling creative to unparalleled production value for any project from broadcast to theatrical.”

Engine Create Comic Book Promo for Entourage eng ent london

The Entourage promo, Engine Design’s kick-off project, is as bold and playful as the popular show, but with the characters visualized in comic book form. To achieve the look, Engine Design hired illustrator Ian Slack who rendered the concept drawings in marker. Engine Design then conducted a live action shoot with body doubles of the show’s stars to capture the physical nature of each for the desired animated graphic illustrations. Meanwhile, publicity and show stills of the actors were pulled as photo references for the faces of their comic likenesses. Finally, a team of illustrators replicated Slack’s hand hewn style in Photoshop laying images over a rough cut until the final project came vividly to life. The project debuted on Saturday, August 16th and will run through September.

www.enginedesign.tv

Popularity: 5% [?]

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Rhinofx Create for Subway & Toyota

Posted by cgnews On August - 26 - 2008

rhinofx Director, Vico Sharabani recently teamed with Alex Lamarque of Bully Pictures on a recent :30 live action and effects spot for Subway’s Scrabble promotion. In the promotion, Subway customers collect lettered game pieces to spell out sandwich-related words to win an array of prizes, including the Grand Prize giveaway of multiple Toyota Highlanders.

The spot opens on a Toyota hybrid zipping around the countryside, hugging the road, driving past the lens. After a series of shots emphasizing Toyota’s style and design, the hills begin to rise and curl from several angles. Adding to the context, viewers can see the perfect surfer’s curl reflected in the side view mirror. As the spot progresses, it feels like the hillside is actually chasing the car, while another piece of slope quickly rises in its path. Engulfing the car, the landscape transforms into Subway Scrabble wrapper, folding itself around the vehicle and guaranteeing Subway freshness and fun.

Rhinofx Create for Subway & Toyota rh sub side

Vico notes, “It’s a car commercial, and then it’s not a car commercial. We had to treat the opening to mirror a cliché, with great running footage and car shots, but the spot had to be composed to tell a different story. It’s not about the car after all. So many automotive spots incorporate effects, so that when the hills begin animating, it still looks like a car commercial. I loved the challenge of keeping the viewers attention, then surprising them. The tail truly wags the dog here. How we show the conceptual effects determined how we tell told story.”

“Initially everyone focused on the effects, dismissing the car shots as running footage,” continues rhinofx Managing Director, Rick Wagonheim. “Vico focused on the concept, wrapping a landscape around a driving vehicle, making certain the car look great so it felt like a car spot, and then suddenly surprising them. When Vico is setting the shot, selecting the angle, and composing the shot, he approaches the lens knowing exactly what the shot will look like seven weeks later, whether he’s shooting a car, an actor, an element or a landscape.”

With a background as a Visual Effects Creative Director and Supervisor, Vico has a long track record of creative concept development, frequently collaborating with agencies and other directors before a project is green lighted. His recent credits include Cadillac, Mercedes-Benz, ESPN, and the Weinstein Company’s feature film release, The Nanny Diaries. In addition to his technical skills, his approach to designing effects is conceptual and creative, always asking, “How do the effects support the story?”

“Creating nature within a 3D environment involves a high level of complexity,” notes Vico. “It’s challenging to scale in CG while still maintaining credibility. We had to twist, curl, raise and fold the terrain, animating in a very unnatural way, while preserving the realistic details of the outdoors.”

To maintain realism, rhino artists incorporated the subtleties of changing light and shadow as the hills raise over the car, blocking the sun and showcasing the car’s beauty. After all, it’s a car spot that’s not a car spot.

Rhinofx Create for Subway & Toyota rh sub curl

ABOUT RHINOFX:
Since its launch in 2000, rhinofx has created award-winning visual effects, design, and animation for commercials, VFX for feature films, episodic television, webisodic mini-series, and videogame cinematics. The company’s principals and artists have also led the industry’s exploration into the boundless potential of branded digital content. By cultivating extensive relationships with key brands, advertising agencies, and film/TV studios, rhinofx utilizes its creative directors and artists to develop and execute powerful branded entertainment to build both identity and awareness. The company’s principals include: CD/Director Vico Sharabani, CD/Director Harry Dorrington, CD/Director Arman Matin, CD/Director Natasha Saenko, COO Camille Geier, CEO North America Zviah Eldar, and Managing Director Rick Wagonheim.

CREDITS:
Client: Subway

Spot Title: Landscape

Agency: MMB, Boston

President/CD: Fred Bertino

Partner/CD(s): Jamie Mambro, Jerry Cronin

AD: Jen Campbell

Copywriter: Collin Sheehan

Managing Director: Chad Caufield

Director of Broadcast: Sara Ventetuolo

Prod Co: Bully Pictures

Co-Director: Alex LaMarque

EP: Jason Forest

Producer: Kevin Sharpton

Post/Effects: rhinofx

Co-Director: Vico Sharabani

CG Supervisor: Yuval Levy

Lead TD: Ken Wesley

TD: Ivan Guerrero

3D Modeler: Bogdan Mihajlovic

3D Animator: Jordan Blit

Lead Lighter: Tom Bardwell

3D Lighter: Veronica Skogberg

2D Designer: Hili Tsarfati

Flame Compositor: Micky Gorenstein

Editor: Catherine Benedek

Producer: Cara Buckley

Executive Producer/COO: Camille Geier

Managing Director: Rick Wagonheim

Telecine: Crosspoint

Colorist: Eric Anolin

Popularity: 4% [?]

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Blue Room Kicks off the Season for ESPNU HD

Posted by cgnews On August - 22 - 2008

ESPNU HD kicks off the 2008 College Football season with a topical graphics promotion package and toolkit created by the New York-based creative services agency Blue Room.

The package, which includes opening vignettes, endpages, logo resolve, transitions, lower thirds, tune in bars, and full screen mortises, produced in both HD and SD, was used to create :30, :15, :10 and :5 spots that will begin airing nationally on ESPN August 21st .

Blue Room Kicks off the Season for ESPNU HD blue espnu no2

Blue Room’s testosterone infused graphics package will be used to promote a diverse range of conferences and teams. The graphics will be utilized extensively throughout the season and will serve as an instantly identifiable look exclusive to ESPNU’s College Football promotion.

For this package Blue Room built a series of small, filmic, totally modular vignettes that could be used as opens, closes or transitions. They provided ESPN with a complete toolkit including full resolution QuickTimes, with all of the parts broken down and After Effects sessions so that they would have complete and total control over all the elements.

“This was ESPNU’s first foray into HD, so we took the opportunity to create bold, larger than life images, “ explained Brian Aumueller, Creative Director of Blue Room. “The high contrast black and white images and industrial backdrops emphasize the tough and gritty aspect of the sport. We juxtaposed these powerful moving images with footage of players, crowds, and stadiums and integrated typographical motion. We decided to utilize only a few color splashes – mostly the red in the ESPNU logo – but also a bit of green and blue to direct the viewers focus to a particular aspect of the animation. For most camera motion, we utilized tracking information pulled directly from game footage that gave the package a really organic feel. The design has a raw energy and directness. Strong images pack this powerful package with information so that one sees something new with each viewing,” continued Aumueller.

The Blue Room creative team for this campaign included Creative Director Brian Aumueller, CEO/Executive Producer Chris Gargani, Executive Producer Mark Mutschler, Editorial Director Dave Gargani, Designers Jorge Peschiera and Steve Harper, Composite Artist Alejandro Monzõn and Animators Jason Vallen and Steve Harper.

Blue Room utilized Adobe After Effects, Illustrator and Photoshop, Alias Maya 3D, and Imagineer Systems compositing tool Mocha for rotoscoping in the execution of this project.

About Blue Room:
Blue Room, founded in 2002, is an award-winning creative services agency that delivers innovative, attention-grabbing design, motion graphics and production solutions for high profile clients including ABC, Animal Planet, ESPN, Fuse, History, IFC, NFL, Planet Green, RCN and Reebok, among many others.

Blue Room Kicks off the Season for ESPNU HD blue espnu red

www.blueroomnyc.com

CREDITS

Title: ESPN U 2008 College Football Topical Graphics Package
Production Company: Blue Room NYC
City/State: New York, NY
CEO/Executive Producer: Chris Gargani
Executive Producer: Mark Mutschler
Creative Director: Brian Aumueller
Editorial Director: Dave Gargani
Designer: Jorge Peschiera and Steve Harper
Composite Artist: Alejandro Monzõn
Animators: Jason Vallen and Steve Harper
Hardware/Software: Blue Room utilized Adobe After Effects, Illustrator and Photoshop, Alias Maya 3D and Imagineer Systems compositing tool Mocha for rotoscoping in the execution of this project.

Popularity: 4% [?]

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Blue Room Shoots Spots for NFL Fantasies

Posted by cgnews On August - 18 - 2008

“Everybody has fantasies. What’s Yours?” asks the award-winning NFL.com Fantasy Files campaign created by Blue Room, which shot the quartet of :30s. Created for NFL.com and Reebok, the viral campaign began running on NFL.com, YouTube and NFL Network’s Total Access July 25, 2008. Designed to drive traffic to NFL.com, the spots feature NFL football giants Chris Chambers, Chris Cooley, Mason Crosby and Laurence Maroney.

For the third year, Blue Room, the New York-based creative services agency, has created spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams.

Blue Room Shoots Spots for NFL Fantasies blue nfl1 wall

In the spots, Chris Chambers, the San Diego Chargers wide receiver, catches three footballs in rapid succession, behind his back; Chris Cooley, Washington Redskins tight end, stands behind a wall on a construction site and, without visual cues, catches a football by thrusting his arm through a double layer of sheetrock; Mason Crosby, the Green Bay Packers kicker, repeatedly rings the bell in the cupola of the Green Bay Court House with three separate kicks a moment before it is to toll; and lastly, Laurence Maroney, New England Patriots running back, runs and jumps through the open windows of an automobile emerging, unscathed, on the opposite side of the car. All four spots are tagged “NFL.com Fantasy Files, Captured by: Reebok.”

“We really captured these athletes doing extraordinary things. In Crosby’s spot, for example, he is, in fact, kicking footballs as hard as he possibly can at the Court House but the struggle is to get it in one continuous take.”
Brian Aumueller, Creative Director of Blue Room.

“The Fantasy Files are a great way for fans to get a glimpse of our athletes off the field and the amazing things they can do. Working on this campaign with Blue Room for the third consecutive year allowed us to go above and beyond creatively as we took it off the field for the first time.”
Robert Stecklow – NFL Director of Advertising.

The Blue Room creative team for this campaign included Creative Director Brian Aumueller, Executive Producer Chris Gargani, Editorial Director Dave Gargani, Producer Lauren Muir, and Director Michael Scalere.

Blue Room shot in HD using Panasonic HVX 200 cameras on location in Green Bay, Cleveland, near the Patriot’s stadium and outside of D.C. In addition to the spots, fans can view behind the scenes footage and player interviews from the shoots on NFL.com.

About Blue Room:
Blue Room, founded in 2002, is an award-winning creative services agency that delivers innovative, attention-grabbing design, motion graphics and production solutions for high profile clients including ABC, Animal Planet, ESPN, Fuse, History, IFC, NFL, Planet Green, RCN and Reebok, among many others.

Blue Room Shoots Spots for NFL Fantasies blue nfl2 ball

CREDITS:
Production Company: Blue Room NYC
City/State: New York, NY
Creative Director: Brian Aumueller
Executive Producer: Chris Gargani
Editorial Director: David Gargani
Director: Michael Scalere
Producer: Lauren Muir

Representing The National Football League
City/State: London, England
Head of Marketing for NFL UK/Copywriter: Jonathan Klein
Director of Advertising: Robert Stecklow
Reebok Acct. Manager for NFL: Matthew Cleary

Representing Reebok
City/State: Boston, MA
Brand Communications Manager: Dan Wiseman

RELATED LINKS:
www.blueroomnyc.com

Popularity: 7% [?]

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Superfad Enjoy Mental Overlad for Channel 5

Posted by cgnews On August - 15 - 2008

Superfad’s London office recently produced a new branding project for Channel 5, which unites live action and CG in a playful and cheeky spot that showcases the notion and effect of “indulgent TV.”

Superfad Enjoy Mental Overlad for Channel 5 super ch5 pod

The script, written and directed by Superfad London EP/CD Georgia Cooke, centers on three Channel Five TV addicts who — with the launch of the Demand Five download service — binge all night on their favorite shows and blitz-out in entertainment overload the next day on the boss’ dollar.

The viewing audience journeys from a shot of the near-unconscious characters to a live action spiraling zoom into their stylized, animated brains, brimming with a personalized selection of over-consumption.

“Working with Channel 5 was amazing. They were completely open to any and all ideas surrounding the indulgent theme and we had a great time bringing the selected script to life,” says Cooke, who launched Superfad London in May 2007 after serving as Creative Director at MTV Europe for over 10 years. As for the music choice, she adds, “It should be law that Windmills of My Mind be outed at least once a decade.”

About Superfad
Superfad is home to a diverse group of designers, artists and directors united to produce compelling motion imagery for entertainment, branding and that special something in between. With the strategic vantage points of Los Angeles, Seattle, New York and London, Superfad’s creative reach is both vast and personal, combining the spark of advertising experience with artistic approaches. This energy and vision can be seen in its work for Visa Olympics, PlayStation 3, Pioneer, Target and X Games.

Superfad Enjoy Mental Overlad for Channel 5 super ch5 traffic

CREDITS:
Client: Channel Five
Brand Director: Dominic Sykes
Brand Manager: Russell Hayer

Concept, Live Action and Animation Production: Superfad
Writer and Creative Director: Georgia Cooke
Post producer: Pip Malone
CG Artists: Guillaume Cassuto & Maelys Faget
Live Action Director: Georgia Cooke
DP: George Steele
Producer: Charlotte Woodhead

Music: Theme from the Thomas Crown Affair (Windmills of My Mind)
Sung by: Noel Harrison
Lyrics by: Marilyn and Alan Bergman
Composed by: Michel Legrand
Published by: EMI U Catalog inc (ascap)

RELATED LINKS:
www.superfad.com

Popularity: 4% [?]

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Little Red Robot Create Neon Signs for “Ay Yo My Man”

Posted by cgnews On August - 13 - 2008

Tre aka Slim Kid and Fat Lip are half of the iconic hip-hop group The Pharcyde. The Pharcyde are currently on their first appearances in over a decade, headlining as special guest on the Rock The Bells tour with Tribe Called Quest, Mos Def, De La Soul and many more.

The “Ay Yo My Man” video is featured on the main stage in between performances during this 12 city, 50,000 person per venue tour this summer!!

Little Red Robot Create Neon Signs for Ay Yo My Man rr ayyo dance

This music video directed by Little Red Robot features a cool look of using all neon tube art designs assembled in 3D then composited into the live-action interacting with Tre and Fat Lip.

The music video was shot all in HD in Los Angeles with heavy post production carried out in LRR’s San Fransisco and London studios involving custom developed neon shaders in Maya and fully composited in HD in Nuke, all on a tight schedule and budget. This video has a nice summertime feel with the night life look of neon colors and the good vibe sounds of “Ay Yo My Man.”

ABOUT LITTLE RED ROBOT
Little Red Robot (LRR) was founded in 2003, and is led by Principals and Directors Hasraf “HaZ” Dulull and Seth Shukovsky. We always want to push the envelope in an undeniably original fashion developing new and exciting visual effects, live-action directing, and creative design for entertainment and advertising.

Little Red Robot [LRR] provides professional environments, where clients and artists alike explore the most visually innovative experiences and then transform those ideas into fast, tangible results. Our design driven approach to storytelling is backed by having access to the best film crews and artists in the industry and arming them with the most advanced tools to bring these ideas to life…. Flame, Smoke, Nuke, Nitris, Maya.

Little Red Robot Create Neon Signs for Ay Yo My Man rr ayyo clap1

CREDITS
Song: Tre Hardson feat Fat Lip “Ay Yo My Man”
Label: Flying Baboon Records
Production Company: Little Red Robot Films (US + UK)
Director: Little Red Robot (Hasraf ‘HaZ’ Dulull, Seth Shukovsky and Will Copeland)
Producers: Michael Gallagher (MJG Prod.), Nathan Williams & Kevin Anderson (Realize Prod.), Seth Shukovsky (LRR)
Director of Photography: Jon Myers
Illustrator: Anthony Hurd
3D: Michael Coleman, Nick Selig, Ryan Kaya, James Mendoza
Character Rigging: Matthew Wynne
Digital Compositor: Hasraf ‘HaZ’ Dulull
Editor: Seth Shukovsky

Tools: Compositing: Nuke 5 | 3D/Animation/Rendering: Maya, Mental Ray | Editing/Conform: Final Cut Pro HD

Popularity: 22% [?]

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Black Iris Creates Music for Cadillac

Posted by cgnews On August - 13 - 2008

Composer Justin Bailey of music collective Black Iris creates the edgy, electro-funk music for the recent Cadillac summer event spot. Via Modernista! and directed by RSAs Joe Carnahan, we are treated to a thrill ride where a female driver compares her perfect shade of lip gloss to her shiny red Cadillac – naming the auto her favorite summer accessory.

Black Iris Creates Music for Cadillac bi cadillac car

This juxtaposition brings the spot soundtrack from a deep mellow tone to a hard rock feel. The crescendo gives a sensation of confidence in the driver, which is complemented by the increased speed of the Cadillac. The movement from leisurely to high octane in the audio and visuals gives this spot a high energy, feel good vibe.

“We always love it when a Cadillac spot comes in the door,” says Black Iris Composer Cam DiNunzio, “Their creative direction is always so liberating for us as composers.”

Black Iris’ Partner and Lead Composer Justin Bailey was in the mix for Cadillac’s summer event campaign that is currently running, and his track Fire Hydrant Floods was initially a stumper for him.

Bailey noted, “I had reached a point with the track where it had yet to feel special. I think I just wanted to get out of the synth world, because it’s not really a native environment for me, but I didn’t want to lose that electro quality. So I reached for the guitar and a pitch shifter, and decided to make something a little different. That exercise ended up being the icing on the cake, if the cake happened to be 50% icing.”

Black Iris Creates Music for Cadillac bi cadillac titles

About Black Iris:
With studios in NY, LA, and VA, Black Iris is a talented collective of true musicians rooted in the independent music scene, providing original compositions and scores for entertainment, advertising, and media. Because of their deep attachment and connection with the musical underground, the Black Iris label continues to offer fresh and unique sounds that stay ahead of current music trends.

CREDITS:
Client: Cadillac
Spots Title: Fire Hydrant Floods
Air Date: June 2008

Agency: Modernista!
Executive CD(s): Gary Koepke, Lance Jensen
CD(s): Shane Hutton, Will Uronis
Art Director(s): Will Uronis, Joe Paganucci
Copywriter(s): Shane Hutton, Kapil Kachru
Director of Broadcast: Charles Wolford
Senior Producer: Donna Lamar
Asst. Producer: Mary Donington

Prod Company: RSA
Director: Joe Carnahan
DP: Paul Cameron
EP: Marjorie Abrahams
Line Producer: Mark Walejko

Editorial: The Whitehouse
Editor: David Brixton
Assistant Editor: Joanna Manning
EP: Sue Dawson
Producer: Joni Wright

Telecine: The Mill, NY
Colorist: Fergus McCall

Post/Effects: rhinofx
VFX CD: Vico Sharabani
Lead Flame Artist: Brad Scott
Flame Artist: Julie Mai
Producer: Linda Gallagher

Music: Black Iris
Composer: Justin Bailey
Producer(s): Daron Hollowell, Jonathan Fuller

Sound Design: Amber Music
Sound Designer: Andy Brannan
CD/EP: Michelle Curan

Audio Post: Sound Lounge
Mixer: Rob DiFondi

Popularity: 4% [?]

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Framestore Create Grave Face for Dark Knight

Posted by cgnews On August - 7 - 2008

The Dark Knight is director Christopher Nolan’s follow up to Batman Begins, his triumphant 2005 reboot of the Batman franchise. The Warner Bros. Pictures release opens in the US on 18th July and in the UK on 25th July. Produced by Nolan (who also co-scripted it), Charles Roven and Emma Thomas, The Dark Knight stars Christian Bale, Heath Ledger, Aaron Eckhart, Michael Caine, Maggie Gyllenhaal and Gary Oldman.

Framestore was one of only a handful of digital effects studios chosen to work on the film by Nolan, who notoriously prefers to work in-camera and practically as much as possible, turning to digital effects only when they offer him otherwise unachievable and unimprovable results. Framestore’s shots for the film encompassed matte paintings, digital doubles (including a CG Batman), vehicles, crowds, and the highly sensitive Harvey Two-Face CG work.

Framestore Create Grave Face for Dark Knight dark joker lg

Set within a year after the events of Batman Begins, Batman (Christian Bale), Lieutenant James Gordon (Gary Oldman), and new district attorney Harvey Dent (Aaron Eckhart) successfully begin to round up the criminals that plague Gotham City, until a mysterious and sadistic criminal mastermind known only as the Joker (Heath Ledger) appears in the city, creating a horrifying new wave of chaos. Batman’s struggle against the Joker becomes deeply personal, forcing him to both up his game technologically and to delve deep into his own being in order to try and stop him.

Overall VFX Supervision for the project was handled by Nick Davis. “Having seen the quality of the CG textures, rendering and lighting achieved by Framestore on Children of Men,” he says, “I was convinced that they could handle the Harvey Two-Face character. I think the quality of their work speaks for itself.” He adds, “Their work on the Hong Kong sequence (was also) flawless, not only in photorealism but also in the seamless manner with which it cuts with the live action footage.”

Face Value
Led by VFX Supervisor Tim Webber, a team of artists and technicians worked on 226 shots for The Dark Knight (277 including IMAX and Scope versions). Some 120 of these shots involved the astonishing digital make-up created for the Harvey Dent character. Dent starts the film as a noble and good man, a politician genuinely trying to clean up his city. He suffers horribly at the hands of the Joker, grotesquely mutilated in a fire, becoming a murderous vigilante who calls himself ‘Two-Face’.

Nolan was not after the sort of look for Dent that could be achieved by adding physical make-up to his face – indeed, quite the opposite. He wanted Dent’s face to have been subtracted from by the trauma, a stripped down, pseudo-anatomical-model look that would be shocking, but in a different way to the one an audience might expect.

Framestore Create Grave Face for Dark Knight dark dent lg

“The early stages of the Dent work involved quite a bit of to-ing and fro-ing between us and the production,” recalls Webber, “There were a range of factors to be taken into account. It had to look real on one level, otherwise it would jar an audience out of the generally realistic vibe that Chris Nolan was giving the rest of the film. On the other hand, simply replicating real burn injuries would have just been a gross-out. We were aiming for something grotesque but not disgusting, something that enlists your sympathy whilst also taking you just up to the point where you know it couldn’t be real. In addition, there were issues around the film’s rating to consider. All in all, it was quite a fine line to walk. Rob Allman, our Look Dev Lead, bounced a number of ideas back and forth with their prosthetics people, and gradually a 3D maquette was developed.”

Framestore modelled the 3D Dent face in Maya, tweaked it in Mudbox, and then tracked it to live-action plates in which Aaron Eckhart had performed wearing tracking markers on one side of his face. With intimate facial work like this, tracking was always going to be the toughest element. “We were basically aiming to do facial capture on set,” says Webber, “And not just to get a general look, but to be pixel perfect. The work we did was new and at the edge of anything done before, I think, in terms of the way we tracked it onto the face. We used a mixture of commercial software (chiefly Movimento, tracking software designed for use with multiple cameras), in-house developed software and some new techniques we devised.”

The Framestore team gathered the data they needed not only from the main cameras, but also from several digital witness cameras positioned on set, shooting at 48 fps. Individual markers could then be tracked from each witness camera, and the position in 3D space triangulated. By doing this for all the markers, the performance could be recreated in 3D. Inevitably, the data from these witness cameras was sometimes less than perfect. CG Supervisor Ben White explains, “Because of the logistics, it was sometimes impossible to get many witness cameras in place – for example, when the action was taking place in the back seat of a car.”

The capture data was used to re-create Eckhart’s performance on the CG model, enhancing it where necessary with an animation system that had a significant procedural component. “The key,” White continues, “Was to get enough detail into our CG to give it realism. In doing so, we worked at much higher texture resolution than we normally use, and we also rendered our CG work at 4K, even for the 2K anamorphic shots.”

“Besides the tracking, the other major challenge was bringing all the different surfaces and elements in Dent’s face together into a convincing and harmonious whole,” says Webber, “We had quite complex techniques designed into the system so that when the actor’s face moved in certain ways, the muscles would respond accordingly, and the skin would slide in a particular way. Notwithstanding, there were several parts that needed to be animated by hand, including the subtle muscle motions when tensing up, and also the animation of the CG eyeball.” The team also tweaked the live-action performance of the good side of Dent’s face occasionally, to reflect the restrictions that the burns on the damaged side would impose.

The results of all this hard work are astonishing, a rictus-grinning demi-deathmask whose veracity you never question. “Framestore did absolutely fantastic, superlative work on Dent,” enthuses Nick Davis, “They have achieved a memorable cinematic character and effect.”

Hong Kong Guardian
Another main tranche of Framestore’s work on The Dark Knight involved the creation of digital environments for a sequence set in Hong Kong. Production shot helicopter plates in Hong Kong, which Framestore augmented with CG buildings, incorporated into real plates for some shots, and into all-CG environments for others.

In his relentless pursuit of Gotham City’s crime lords, Batman finds himself chasing a money launderer called Lau half way across the world. At night, Batman jumps from the very top of a building and glides though the air using his cape. Shots of Batman in flight between buildings used a digital double modelled by another facility and then handed over to Framestore, who tweaked the model, executed its own animation rigging and texture work.

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CG Supervisor Ben White says, “We needed to create two full CG skyscrapers (the IFC 1 and IFC 2 buildings) that would be seen at IMAX resolution and from close up. This presented a particular challenge, as the room interiors would be seen from such range that we had to go way beyond the use of 2D texture cards behind windows. The CG buildings team used photogrammetry techniques to help model and texture the room interiors. They then created a shader toolkit, allowing them to control the position of each office within the building and adjust the lighting, making sure there was enough variation to create a believable effect. Tiled vista plates of the surrounding city at night were shot from helicopter, and these were stitched together by the comp team to make a moving panorama into which we could place our foreground CG buildings. The sequence ended up as a combination of partial and full replacements of the IFC buildings and surrounding city, with several shots fully digital.”

From atop a skyscraper, he fires sticky-bombs at an adjacent building where Lau conducts business, blowing out a window to gain access. Inside the office building, Batman engages Lau’s conspirators in hand-to-hand combat. This fight scene was shot on a set, with greenscreen covering the window areas. Framestore then tracked in views of Hong Kong assembled from CG and plate elements. Cornered, Batman grabs Lau and uses another bomb to explode out the entire corner of the building. This was filmed with a model, with Framestore tracking the miniature element into its CG version of the building, and then surrounding it with a composite environment woven together from Hong Kong plate elements.

Batman lashes himself to Lau and fires his grappling gun, jettisoning an inflatable balloon that carries the pair upward. A hook-equipped C-130 plane then flies in low and extracts Batman and Lau from the sky. Framestore created a CG C-130 for most of the shots, though a real plane had been filmed it was only used in a single, wide shot. The extraction shot also featured Framestore’s CG stunt doubles for Batman and Lau.

As previously mentioned, all of Framestore’s Hong Kong exteriors were created at IMAX resolution, some for quite close-up shots. “We had to do very intense work on those shots,” says Webber, “Down to detailing the interiors of the offices inside the building. IMAX isn’t just a matter of working on a larger image – you actually see stuff you wouldn’t see in a normal shot. We had to detail everything to a much higher level.”

Again, Framestore’s work on the sequence elicits superlatives from VFX peers. “It’s flawless,” says VFX Supervisor for the film, Nick Davis, “Not only in photorealism but also in the seamless manner with which it cuts with the live action footage.”

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Bats and Pieces
In addition to the major work on Dent’s face and the Hong Kong environments, Framestore also created a variety of other effects and complementary work for the film, including:

* Putting digital flames to Dent’s face during the incident which causes his disfigurement
* A number of other explosion additions and enhancements, particularly during the hospital sequence
* Crowd creation, filling the streets of Gotham City with mourners for a funeral sequence
* Rig and camera vehicle removal on key car chase and crash sequence – done at IMAX resolution
* Transformation of Lake Michigan into a Caribbean location – removal of the Chicago skyline and replacement with appropriate island elements – done at IMAX resolution
* A number of CG props, including knives used by The Joker, and sticky bombs
* Batman’s flip-down eye-pieces, and some phone-screen inserts

Utility Belt
The Framestore team used a variety of software for their work on The Dark Knight, including Maya, Xsi, Mudbox, and in-house tools for modeling and animation, PRman for rendering, and Shake or Nuke for compositing. The all-important tracking and match-move work was carried out in RealViz Matchmover and Movimento.

A Warner Bros. release, presented in association with Legendary
Pictures, of a Syncopy production.

DIRECTOR Christopher Nolan
PRODUCERS Christopher Nolan, Charles Roven and Emma Thomas
VFX Framestore

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