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Archive for July, 2008

Smoke & Mirrors Take Flight With Subaru

Posted by admin On July - 28 - 2008

In the new Subaru spot Fly Out helmed by Oscar nominated Shine director Scott Hicks via Carmichael Lynch, Smoke & Mirrors New York (SMNY) Creative Director Sean Broughton leads his VFX team in the creation of a bird sanctuary teeming with thousands of rare species.

We open on a nature photographer exploring the wetlands in her Subaru, looking for the perfect angle to get her photograph. It’s an expedition she would have been hesitant to take but for the rugged performance of her Subaru Forester. The outing pays off, as a flock of thousands burst into flight across the majestic plain. It’s a journey made possible by the adventurous spirit that resides in every Subaru and the people that love them.

“Pretty much every shot was “bird free” when we started. Steve Jess at the Whitehouse carefully selected stock footage elements that were then knitted together in post. This “cast of thousands” was created by Sean Broughton, Phil Akka and newly arrived former A52 artist, Kirk Balden.” comment from SMNY.

“Every element was a different film or video stock, a different grade and a different format ranging from 2k, HD and NTSC – all of which had to be married together in Flame. The spot had to look completely seamless, as always, but we were very pleased with the result here. No one has spotted that any shot had work done to it, let alone every shot.” comment from SMNY.

About SMNY:
New York and London-based design, animation and VFX studio, Smoke & Mirrors was founded by Creative Director/VFX Artist Sean Broughton (NY), Penny Verbe (UK) and Mark Wildig (UK). A creative and artist-driven company synonymous with vision and originality since its inception, Smoke & Mirrors has consistently succeeded because of its collaborative approach and ability to build lasting creative relationships with directors, producers, agencies and clients alike.

Production in the New York office is lead by Managing Director Jo Morgan and Executive Producer Celest Gilbert. Diverse projects range from work on the Harry Potter and Bond film series, to commercials campaigns for Mercedes, Burger King, Miller Lite and Sirius. Recent music vid clips include Feists 1 2 3 4, and I Feel It All. Each office is fully networked together with complementary systems allowing the companies to share resources, expanding local capacity. Close involvement with hardware and software manufacturers and developers has kept Smoke & Mirrors at the forefront of innovation and technology.

The Creds:

Client: Subaru
Spot Title: Fly Out
Air Date: July 2008

Agency: Carmichael Lynch
ECD: Jim Nelson
AD: Randy Hughes
Copywriter: Karen McKinley
Producer: Brynn Hausmann

Prod Company: Independent Media
Director: Scott Hicks
DP: Wally Pfister
EP: Susanne Preissler
Post/Effects: Smoke & Mirrors/NY
CD/Lead Flame Artist: Sean Broughton
Flame Artist(s): Phil Akka, Kirk Balden
Flame Assistant: Stephanie Isaacson
EP: Celest Gilbert
Senior Producer: Paul O’Beirne

Editorial: The Whitehouse
Editor: Steve Jess
Producer: Melanie Klein

Music: Asche & Spencer

Popularity: 4% [?]

Northern Lights Rock Out For VH1 Classic

Posted by admin On July - 28 - 2008

Northern Lights VFX Artist Chris Hengeveld recently handled VFX and post work on a comedic spot for VH1 Classic. Hengeveld partnered with VH1 Creative Director/Writer and long-time collaborator Micah Perta to add energy to the clay-animated spot. “Hair Metal” is a raucous homage to the glory days of the genre.

The spot melds claymation with VFX to hilariously recapture the bygone era of skinny and shirtless men in spandex who can seriously shred! Against a backdrop of pyrotechnics and screaming fans, the claymation band members reach an epic crescendo — one strong enough to wake the heavy metal gods. Suddenly, their billowing hair begins to grow until the entire band becomes entangled and enveloped by a tangled mop of hair.

“This was a really fun project for all of us,” says Perta. “We’re very happy with the final result. Chris did an awesome job. He was able to breathe soul and anima into the spot, and took it to the next level. I have to hand it to him. I look forward to the coming clay projects that we’ll be doing together.”

Perta worked with director/claymation artist Hunter Fine to create the various band mates, which were shot as a sequence of stills. Hengeveld was then brought in to amp up the action in the spot.

“Micah wanted to make it more alive with elements that you’d see at a rock concert such as lights, smoke and fire,” explains Hengeveld. “We spent several hours adding visual effects, but didn’t want to detract from the natural feeling of the spot. In this case, less was more. We had to match the animation at 15 frames-per-second so the VFX elements blended seamlessly. VH1 gave me a lot of creative liberty, which was great, and there was a collaborative rapport among all of those involved.”

Credits:

Client: VH1
Project Title: VH1 Classic Hair Metal
Ad Agency: VH1 In-House Creative
Creative Director/Copywriter: Micah Perta
Writer: Dan Tucker
Executive Producer: Wendell Wooten
VP, VH1 Classic Promos: Rob Grobengieser
Director/DP/Editor/Claymation Artist: Hunter Fine Where shot: New York, NY
VFX & Postproduction Company: Northern Lights
VFX & Smoke Artist: Chris Hengeveld
Music, Sound Design & Audio Post Company: Eargoo
Audio Mixers/Sound Designers: Paul Goldman, Ryan Billia


RELATED LINKS:

http://northernlightspost.com/

Popularity: 4% [?]

Framestore Brings Greece to Mamma Mia!

Posted by admin On July - 24 - 2008

Mamma Mia! is a joint British and American film adaptation of the long running West End musical of the same name, based around the enduring pop songs of ABBA. Starring Meryl Streep, Pierce Brosnan and Colin Firth, the film was directed by Phyllida Lloyd and produced by Judy Craymer and Gary Goetzman.

The Littlestar Productions and Playtone release opens in the UK on 10th July 2008 and in the US on 18th July. Digital VFX for the film were created by Framestore.

An independent, single mother who owns a small hotel on an idyllic Greek island, Donna (Meryl Streep) is about to let go of Sophie (Amanda Seyfried), the spirited daughter she’s raised alone, who is about to get married. On a quest to find the identity of her father to walk her down the aisle, Sophie has secretly invited three guests. She brings back to the Mediterranean paradise they visited 20 years earlier three men from Donna’s past: Sam Carmichael (Pierce Brosnan), an American architect; Harry Bright (Colin Firth), a British banker; and Bill Anderson (Stellan Skarsg??rd), a Swedish novelist.

Inspired by the storytelling magic of ABBA’s songs from ‘Dancing Queen’ and ‘S.O.S.’ to ‘Money, Money, Money’ and ‘Take a Chance on Me’, Mamma Mia! is a celebration of mothers and daughters, old friends and new family found.

The movie was filmed in several different locations in three Greek islands over five weeks between August and September 2007. Production offices for the film were based at Pinewood Studios and ten further weeks of filming then took place on the Bond stage there.

Framestore worked on over 960 shots for Mamma Mia!, though the strictures of editing, previewing and testing led to an eventual delivered shot count of 752. Under the leadership of VFX Supervisor Mark Nelmes, a small team worked incredibly hard between November 2007 and the end of May 2008 to deliver the work.

Key to the work carried out by Nelmes and his team were the elements -sky, sea, horizon – with which they enhanced the material shot on Pinewood’s Bond stage. Donna’s villa had been built in its entirety, and Production Designer Maria Djurkovic had planned on using a simple painted blue backing. Doing so on a set that went from ground level to the top of the soundstage would have created some problems, not least with maintaining the correct placement of the horizon. Djurkovic talked with Mark Nelmes and a number of solutions were considered.

“What we eventually settled on,” says Nelmes, “Involved using a soft blank bluish background, combined with rear projection from powerful lamps (the sort of half lights, half projectors that are used at some gigs). They had a whole bank of these laid out, and they could be set to aim clouds, or the horizon line, or shapes of water, or various other things anywhere on the backing, and there were enough of them to cover it. And then they had the rest of the backing covered in lots of sort of fluorescent type lights that could be set to red, green or blue, so that they could change the whole colour of the backing at any time.”

“When this idea was first mooted as a solution to the painted backing problem, Haris Zambarloukos, the Cinematographer, was very enthused by it, because it meant that he could pump lots of light onto the stage from all around and you could play very clever tricks, giving a feeling of that great wash of sunlight you get on Greek location. It must have been a scary lighting budget from the producers’ point of view, but well worth it for the feeling of light and heat it provided.”

Director Phyllida Lloyd had also directed the stage version of Mamma Mia!, but this production was her film debut. Framestore’s producer for the project, Tim Keene, says, “Phyllida was very honest about needing guidance through some of the minutiae of VFX work – what we could and couldn’t easily do, what techniques at our disposal might best serve the film. For instance, Mark (Nelmes) helped her develop the ‘Money, Money, Money’ montage sequence – also known as the Monte Carlo sequence. In it we follow Meryl from her impoverished villa to a luxury yacht – not just via a series of dissolves, but with some clever transitions created using casino elements – chips, roulette wheels – all of which were filmed over the last couple of days of shooting.”

Recalls Nelmes, “Both Phyllida and (Producer) Judy Craymer were determined that this should be a film in its own right, and not just a filmed recording of the stage show, and to this end they were always looking for ideas to bring it up off the stage. One problem, for instance, is that it’s very hard to get people to dance en masse if they’re not on stage. To dance effectively you need a flat surface and the ability to interact with your co-dancers. So in effect we created a lot of stages around the buildings. ‘Dancing Queen’ starts on a small set inside of the big stage, comes out onto the main set, goes to the bottom courtyard of that set, and then ‘arrives’ in a village in Damouchari and carries on down to the sea where they jump in the water. So it was a real mix and match, and my role was to put in backgrounds – placing the horizon correctly, getting the sky right, and inserting the sea at which the audience seems to be looking down on out of a window.”

A Littlestar Productions and Playtone production.

DIRECTOR: Phyllida Lloyd
PRODUCERS: Judy Craymer, Gary Goetzman
VFX: Framestore

“Framestore brought Greece into the studio brilliantly and seamlessly, but working with them was not just about computers and deadlines – it was a true creative collaboration that fed into every aspect of the filmmaking process.”
Phyllida Lloyd, Director

Popularity: 5% [?]

Brickyard Makes History for TAG Body Spray

Posted by admin On July - 22 - 2008

Artist owned-and-operated bi-coastal effects boutique Brickyard VFX completed work on “Ghostride,” the new spot from TAG Body Spray promoting the newly launched record label TAG Records. Directed by Paul Hunter for ad agency Arnold, Boston, and starring rap artists Q and Jermaine Dupri, the spot broke nationally on July 17, 2008.

Full of historical allusions and with an epic feel, the :30 spot references classic paintings depicting famous moments in history. Each moment in “Ghostride” is composed like a painting, using slow motion to drive the larger-than-life experience. The commercial opens in an apartment reminiscent of a painting by Vermeer, where Q applies TAG Body Spray, then transitions to a battle scene inspired by “The Combat of Mars and Minerva” by Jacques-Louis David, “Liberty Leading the People” by Eug?¬¨√Üne Delacroix and “The Death of General Wolfe” by Benjamin West. Q wins the battle, and the final shot is a recreation of “Washington Crossing the Delaware” by Emanuel Gottlieb Leutze, featuring Dupri as Washington. A voiceover informs us that Q’s freshness led to an historic victory, a pact with Jermaine Dupri and the birth of TAG Records, and the ad closes with the “Keep it fresh. Make history” tagline.

Lead effects artist Geoff McAuliffe created a high-res matte painting from digital still photography to create the final shot featuring Dupri standing on a car in front of the Brooklyn Bridge. Additionally, Brickyard VFX completed extensive compositing and effects for the spot, adding waving flags, light rays, glow effects and smoke layers for increased drama. Brickyard also completed 3D tracking on the background so that it moved at the same rate as the figures in the foreground.

“Due to the available light, it was impossible to get a good shot of the bridge during the shoot,” McAuliffe explained. “To get around that we ended up taking still photos of the bridge in early morning light and blended them with images of a stormy sky to create a dramatic and hyper-real looking matte painting. Then we matched the matte with the color correct in the rest of the project, adding color effects, light rays and more glow, and composited the entire thing together with green screen footage taken of Dupri and the other talent.”

About Brickyard VFX
Bicoastal Brickyard VFX has been delivering top quality visual effects and CG for commercials since 1999. Brickyard’s sought after artists are equally comfortable supervising shots on-set as they are at bringing imaginative effects sequences to life inside the studio. The Brickyard ethos comes through in the inspired, comfortable and technologically state-of-the-art spaces that make the company a first stop destination for visual effects in both historic downtown Boston and sunny Santa Monica. Brickyard’s talented VFX and CG teams have completed projects for such brands as Fidelity, Target, Sprint, Pontiac, Hummer, Budweiser, Visa, Comcast, Adidas, Volkswagen, Honda, ESPN, Orbitz, Bank of America and many other.

CREDITS
Tag Body Spray “Ghostride” :30
Agency: Arnold Worldwide
Account Supervisor: Kat Karpati
Assistant Account Executive: Stephen Masterson
VP Creative Director: John Kearse
Assoc. Creative Director: Mary Rich
Copywriter: Pete Harvey
Sr. Art Director: Kristen Landgrebe
Agency Producer: William Near
Associate Broadcast Producer: Meredith Kelly

PRODUCTION
Production Company: Prettybird
Director: Paul Hunter
Executive Producer: Kerstin Emhoff
Producer: William Green

EDITORIAL COMPANY
Editorial Company: Cosmos Street
Editor: Lawrence Young
Producer: Amy Febinger

POST PRODUCTION
VFX Company: Brickyard VFX
VFX Lead Artist: Geoff McAuliffe
VFX Executive Producer/Producer: Kirsten Andersen

AUDIO
Audio Mix/Engineering: Soundtrack Boston

Popularity: 6% [?]

Framestore presents Narnia – The Mane Event

Posted by admin On July - 15 - 2008

The Chronicles of Narnia: Prince Caspian is the second of C.S. Lewis’s classic Narnia sequence of fantasy novels to be filmed. A Walt Disney Studios release, presented with Walden Media, the film was directed by Andrew Adamson with cinematography by Karl Walter Lindenlaub. It was produced by Mark Johnson, Andrew Adamson and Philip Steuer. Prince Caspian was released in the US on May 16th 2008 and opened in the UK on 26th June.

A year has passed since Peter, Susan, Edmund and Lucy – the four Pevensie children – first discovered Narnia. But in Narnia, where time passes at a different rate, it is over 1300 years later. The land is in grave peril. Caspian, a Telemarine Prince, is the rightful heir to the Narnian throne. As the film opens he finds himself on the run, pursued by the forces of his wicked uncle, the usurping King Miraz. In desperation, Caspian magically summons the Pevensies (onetime rulers of Narnia) to his aid.

The four children are plucked from a London Underground station, pulled once more into Narnia. A motley assortment of creatures loyal to Narnia – dwarves, badgers, mice and others – assembles to fight with Caspian and the Pevensies, and the film follows the fortunes of the two sides as they teeter back and forth via spectacular battle scenes and gripping intrigue. Finally, Aslan intervenes to save Narnia, and the children are returned to their Underground station an instant after they left it.

Framestore’s burgeoning reputation for superlative creature work saw the company land the film’s choice digital creature, namely Aslan, the god-like lion who appears throughout the Narnia tales. In addition, the company also created Trufflehunter, a rather old-fashioned badger who befriends the heroes, and Pattertwig, a loyal Narnian squirrel. The Framestore team also created several effects and effects-based sequences, including the children’s translation from the wartime London Underground station to Narnia; a dryad composed of petals; some scenes involving fleeing CG troops, and the film’s concluding scene in which a magical tree opens a door into other worlds, and through which the children return to their own.

Altogether, over 200 people at Framestore worked for some 16 months on over 520 shots for Prince Caspian. The team, led by veteran VFX Supervisor Jon Thum, created work that covered the full gamut of modern digital artistry: furry/hairy creatures, CG environments, particle FX work, CG crowds, as well as a host of traditional split-screen and clean up work.

“One of the initial tasks we faced was that of recreating something which had already been created,” says CG Supervisor Mike Mulholland, “Data from Rhythm & Hues (who created Aslan for the first film) was the starting point for that, though for various reasons we used just the most basic model of theirs, rebuilding pretty much everything else. The animation rig, look-dev and so on were all our own.” Shadi Almassizadeh led the Aslan look development efforts, with Paul Beilby heading up work on the shaders.

Aslan’s eyes played a key role in Framestore’s approach. “In trying to think how we could improve upon the first film’s sterling effort,” says Kevin Spruce, Animation Supervisor, “One of the things that struck us was that his eyes had previously been given a distinctly ‘Egyptian’, almost Cleopatra-like look and shape to them. We felt that this could be improved on, and it’s one of the more noticeable changes in his appearance.”

Not least among Framestore team’s innovations were the tools and technologies they developed to deal with Aslan’s mane. Simply put, CG hair this long, layered and dense causes a huge number of problems in lighting and dynamics. It was, says Jon Thum, the most complex fur groom the company has ever done.

Aslan’s role within Prince Caspian is less active for much of the film, and Framestore’s team had to make sure that he held an audience’s eye whilst oftentimes not doing a lot, save talking. “The actual pose he struck was important,” says Kevin Spruce, “He needed to look regal and important and in charge of the situation, but we had to avoid the ever present danger of over-animating him. We found that if he moved his head too much he’d suddenly look like an excited dog. With a team of crack animators champing at the bit, keen to show off their chops, a carefully controlled performance was crucial. And like any good actors performance, it had to be varied to suit whether it was occurring in close, medium or long shot.”

This truth had to be applied to all of the creatures Framestore created for Prince Caspian. They had to be believable not as participants in a ‘cartoon’ space, but as living, breathing inhabitants of the same space that the human actors occupied. At the same time, it was essential to maintain the otherness of the creatures – their animality. Thus the team members involved in creating the badger, Trufflehunter, paid a visit to a badger sanctuary as part of their research groundwork. Elements in his performance that they took from such research include an alert sniffing of the air around him, a weather eye out for things on the ground, and so on. None of this is made too much of in the final performance – rather it is mutedly integrated into Trufflehunter’s character, much as any actor would do with a role. Look development for the badger was led by Ian Comley. As a new character to the series, no hand-me-down version of Trufflehunter existed, so concept and character development for him were purely Framestore’s responsibility.

In terms of technical hurdles faced by the creature teams, the ‘LA sequence’ was probably the toughest: a sequence in which Lucy is reunited for the first time with her beloved Aslan. Meeting him in woodland, she runs to him and throws herself upon him. He in turn allows himself to be bowled over to one side by her and embraces her with a loving paw. Featuring a very high level of human/CG interaction, the scene required everyone to be at the top of their game. The animation required meant that, in turn, one of Lucy’s arms had to be repositioned – in other words, removed and rebuilt as CG. 2D Supervisor Mark Bakowski’s compositing team integrated Aslan using painstaking rotoscope and digital paint techniques combined with digital fur simulations to create interaction with the lion’s fur.

Leading up to this is a sequence in which Lucy walks through an area of enchanted woodland, as if in a dream. She encounters a dryad. “Like Aslan,” says FX Supervisor Mark Hodgkins, “Dryads – a kind of woodland fairy – appeared in the last film, but were created by another company. The production wanted a different look this time around. Whereas the Dryads had previously consisted of human forms superimposed on CG petals, the film makers had decided on a purely CG approach this time. The idea was that Lucy would first see the petals being carried as if by currents of air, but that they’d be ‘purposeful’ currents. Working in Houdini, we created a slider with which it was possible to take the dryad from (as it were) a pile of petals on the ground, all the way up to a fully formed human shape – or any stage in between. We were working around the fully formed body that the animators had created in Maya, with our petals coming together to form the (nearly) whole figure, who would gesture to Lucy before once more un-forming itself.”

Two important VFX sequences in the film are the children’s departure from and return to the Strand London Underground station. An establishing exterior shot of the station was given wartime verisimilitude by Matte Painting Supervisor Kevin Jenkins, who added barrage balloons and a matte painting of Trafalgar Square to the background. For shots of the children waiting for their train on the station platform, the production built a partial greenscreen set on a sound stage in New Zealand. A beautiful beach location had been found in the North Island, called Cathedral Cove, which had a natural archway similar in shape to the interior of a tube station. A circular track was built on both the sound stage and beach, on which a camera was dollied around the children, and whilst this was happening the train station appeared to rip apart and land them on a beach in Narnia.

The set included a moving train carriage and a portion of the platform. To extend the station and add a train full of people moving through it, Framestore used reference material from the London Transport Museum and photographic surveys of the set as textures, and then animated tiles, posters and debris flying through the frame. Framestore designed the transition to the exterior plate using digital projections of station tiles ripping away and stroboscopic glimpses of the CG train intermittently obscuring and revealing the beach. The footbridge within this sequence, which wrenches apart, was the creation of Weta Digital.

The bookend to this sequence comes at the films end, when the forces of evil have been despatched. Aslan brings the children to a withered oak tree. Under his benign gaze it magically transforms, its twisted trunk opening to reveal a portal through which the children return to their world. The twisting tree was also under the aegis of Mark Hodgkins. “It worked procedurally within Houdini,” he says, “We needed the tree to be growable from the trunk’s mesh. So we’d set it up and grow it overnight, and then take a look at where it was the next day – see what needed pruning or building up. It was a kind of digital gardening.”

The two elements of the reverse journey back to the Underground station were shot many months apart, which led to a sticky continuity issue with Lucy’s hair. “Unfortunately her hair had been brushed different ways in each take,” says Jon Thum, “And a morph between her hairstyles would never have worked. We ended up 3D tracking and re-projecting her hair from one plate onto the other: painstaking, but effective.”

In addition to the enormous contribution in visual effects that Framestore made to Prince Caspian, the company provided two more crucial services: those of creating the titles and the Digital Intermediate. The titles came to Framestore Design’s team with the brief that they needed to be simple and elegant. Font and main title had already been created, and Designer Sharon Lock was tasked with typesetting and positioning the text, as well as developing an appropriate look. Lock employed a sort of aged chrome metal look for the ‘Prince Caspian’, in 3D with some subtle lighting effects bedding it in to the shot.

Framestore’s Digital Lab team were involved with the production right from the start, setting up the colour pipeline before shooting began. Senior Colourist Adam Glasman attended the set in New Zealand, and mini-grading suites were set up in Prague, all done with the aim of providing various VFX facilities with useful colour information and of expediting the post production DI. Director Andrew Adamson and Cinematographer Karl Walter Lindenlaub then worked with Glasman in a dedicated DI suite for some three months on the grade.

The film was printed on to Kodak Vision Premier film stock, which produces richer images with deeper blacks. Adamson, who has a background in VFX, was acutely conscious that much more could be achieved with the blacks using this stock, knowledge that he put to good use in his hands on working relationship with Framestore. With some 2000 VFX shots to bring in to the final grade, Adamson was delighted with the opportunities for perfecting his work that the Digital Intermediate afforded.

A Walt Disney Studios Motion Pictures release presented with Walden Media of a Mark Johnson/Silverbell Films production

PRINCE CASPIAN
Producers Mark Johnson, Andrew Adamson, Philip Steuer
Director of Photography Karl Walter Lindenlaub
Director Andrew Adamson

Popularity: 6% [?]

Click 3X Showcase Solange Knowles for Haunt

Posted by admin On July - 15 - 2008

New York-based design and animation studio Click 3X recently launched Haunt, a division that specializes in cutting-edge motion design for music videos, virals, and installations.

Through the years, Click 3X has cultivated partnerships with both directors and artists, uniting to create visually powerful music video projects-the launch of Haunt, which will be headed by lead VFX artist Mark Szumski, is indicative of this collection of work.

The group’s latest project, now showcased on the Haunt site, is the highly-acclaimed music video for ‘I Decided’ by Solange Knowles-the first major release from Beyonce’s younger sister.

Click recognizes that these types of stylistic works require a distinct, intensively collaborative approach and a commitment to this unique visual style led to the development, and ultimate launch of the new division.

In addition to the recent work with Solange, Haunt’s rapidly expanding body of work has fused innovative directors including Timothy Saccenti, Floria Sigismondi, Georgie Greville (until recently with MTV) and Epoch’s Matt Lenski with successful artists such as Jamie Lidell, Zero7, Mark Ronson, and Fallout Boy.

Their latest historic visual voyage ‘I Decided’, is the video for the first single off Solange’s new album, ‘SoL-AngeL and The Hadley St. Dreams’, set to be released in August. With the help of Haunt’s artists and VFX talent, Solange is transported across a kaleidoscopic journey through the decades in a fantastical montage of politics and pop culture.

In the foreground of a flurry of multi-colored newsreels, iconic symbols, bright lights, and glitter, Solange performs in the styles of the times-vintage clothing, hairstyles and dances included. Haunt artists worked with director Melina of RSA to create the series of intricate and imaginative media environments.

On working with Szumski, Melina muses, “Since the piece jumps through different decades it was important that the style of the artwork and visuals mirrored the artistic trends of that era, incorporating the political aspects of the archival footage while maintaining the pop feel of the song.

Not only was the artwork informed by the decades, but so was the look of the actual film–the 80s filled with video footage and television static while the 70s portion had a more grainy feel, like it was 16mm. Overall, it was a tremendously difficult balance to capture, but Mark consistently was able to develop new looks that were all equally as amazing as the ones before.”

www.Click3x.com/haunt

Popularity: 14% [?]

Giving ‘Love’ A Digital Edge

Posted by admin On July - 10 - 2008

The Edge of Love opened in the UK on 20th June 2008. Starring Keira Knightley, Sienna Miller, Matthew Rhys and Cillian Murphy, the film tells the story of the tempestuous relations between famous poet Dylan Thomas (Rhys), his wife Caitlin (Miller), his lover Vera Phillips (Knightley) and her husband William Killick (Murphy).

Set mainly in the 1940s, the action takes place in London and Wales. Directed by John Maybury, with cinematography by Jonathan Freeman, the film was produced by Rebekah Gilbertson and Sarah Radclyffe. Framestore created the film’s Digital Intermediate, using some ground-breaking new on-set techniques as part of the process.

Maybury had already brought an earlier film of his (2005′s The Jacket) to the Framestore Digital Lab team, and they were delighted when he returned with this new project. Director of Photography Jonathan Freeman would be using a Panavision Genesis HD camera, one of the new generation of electronic cameras that are gradually revolutionising film making, and Panavision had recommended Framestore’s Digital Lab as the best facility to monitor and grade Genesis footage, based on the company’s track record with earlier Genesis movies. As with any innovation, the new cameras have their own set of quirks and idiosyncrasies. In response to this, one unusual feature of the film’s London location shoots was the presence on the set of Framestore Colour Management Technician Kevin Lowery. Working with colleague Eric d’Souza, Lowery had devised some ‘field-kit’, created to address the changing film making environment, and this was its maiden voyage.

“Having Kevin on location during the entire shoot was invaluable,” says Colourist Brian Krijgsman, “He made sure the captured data was usable in the grade and worked closely with me to ensure there was enough latitude in the data to work with in the digital grade. Having him on location with a calibrated monitor and Truelight box meant that potential issues could be addressed on set.”

Lowery’s experience of taking this new and, to many, quite alien technology into the heart of a busy movie set was overwhelmingly positive. “I called it our digital village,” he says, with not a little pride, “At the start there was just me and the one monitor, but as word gradually spread about just what it was possible to see of the process, interest grew exponentially. By the end we had three or four monitors being checked out by the director, the cinematographer, the focus pullers, the continuity people, the make-up people, and so on. It was a completely new experience for many people there, but I think that ultimately it gave the crew a lot of confidence that what was being shot would come out well.”

Being involved in an early stage during the making of The Edge of Love also enabled Krijgsman to start developing looks with DoP Jonathan Freeman. Of special concern were dusk/night shots, and day for night sequences. Among the shots that Krijgsman was concerned with during the DI were some close-ups of Caitlin (Miller) lying in bed at night, wherein there was a real, but minimal light source on her eyes. “It was good to see how well the Genesis handles shadows and generally darker areas of the image to create the effect of Sienna Miller’s sparkling eyes staring at you in the darkness of a blackout,” he says.

In another shot Vera Phillips (Knightley) performs in a bomb shelter whilst being lit by alternating red, green and blue lights. “The challenge,” recalls Krijgsman, “Was to enhance the stylistic look further by bringing up the seductive eyes and lips and pulling up other colours in the background that were being drowned by the primary colours of the lights used on location.

For the day for night shots, Krijgsman worked closely with Jonathan Freeman to advise the cutting room on which setups and shots would work best. The main day for night shot is a long panning shot of William Killick (Murphy) building up his anger outside Caitlin’s cabin prior to an explosive act of rage. “Jonathan always intended this scene to be a shadow play, much like the old Indonesian Wayang theatre,” comments Krijgsman, “In order to help achieve this subtle effect of Cillian Murphy silhouetted against an evening sky, I applied several tracking layers to take all the separate elements down and created a faux light bouncing out of the window.”

The sort of on-set procedures developed during the making of The Edge of Love are likely to become increasingly common. A parallel might perhaps be drawn with the changing role of digital VFX supervisors, who in just a few short years have moved from behind their desks in post houses to being an integral member of the on-set crew; because his or her technical expertise will ensure that the best possible raw material can be captured for the film’s VFX. Not only was Lowery able to contribute valuable visual information to the shoot on the spot, but he also found himself called upon for technical advice about the new technology from a broad range of team members. At the same time, having and taking the time during the shoot to experiment with looks and film out selected dailies gave Freeman an opportunity to start a dialogue and exchange ideas with Krijgsman and get the creative juices flowing long before the actual grading sessions.

The Edge of Love was shot primarily on the Panavision Genesis HD camera, with the exception of a few scenes which were shot in the 35mm 3perf format.

A Lionsgate release of a Capitol Films, BBC Films presentation, in association with the Wales Creative IP Fund, Prescience Film Partners, of a Sarah Radclyffe, Rainy Day Films production, with the support of the U.K. Film Council Development Fund.

THE EDGE OF LOVE
Producers: Rebekah Gilbertson, Sarah Radclyffe
Director of Photography Jonathan Freeman
Director: John Maybury

Popularity: 5% [?]

Digit ‘Get Smart’ for ‘Out of Control’

Posted by admin On July - 10 - 2008

Audiences who crave more “Get Smart” inspired, spy spoof hilarity are rewarded this week with the DVD exclusive release of “Get Smart’s Bruce and Lloyd: Out of Control.” Starring Nate Torrence and Masi Oka, the film was directed by Gil Junger and features visual effects by Digit (known as Moneyshots in the feature realm) — the sole effects house on the project.

In “Get Smart’s Bruce and Lloyd: Out of Control,” Bruce (Masi Oka) and Lloyd (Nate Torrence) stumble into their own comedy adventure in a zany story paralleling ‘Get Smart’ (including surprise star cameos from the recent feature). The R&D duo are out of the lab and their comfort zones as they scramble to find a nifty new invention they’ve somehow lost – an invisibility cloak (based on real world, developing technology) – before KAOS does.

Digit, led by VFX Supervisor and Creative Director Elad Offer, was awarded the project based on the company’s effects contribution to “Get Smart” and the trust earned during the process.

“There was a comfort level that I felt whenever Elad would walk onto the set,” says Director Gil Junger. “The script called for a number of effect shots that I had never attempted before. Not only did Elad easily explain the requirements for each shot, he adapted his plan from moment to moment to accommodate my approach to each scene. That, combined with his almost instantaneous on-set composites, gave me a confidence I didn’t imagine possible. I look forward to working with Digit again.”

Over a rapid-fire three weeks, Digit executed a total of 216 shots including a number of highly complex sequences that were developed in post to enhance the comedic effect of specific scenes at the request of Gil Junger and Pete Segal (who directed Get Smart). Among them, adding additional people moving in and out of a Steadicam shot, placing invisible CG people under the Optical Camouflage Technology, creating a key effect wherein a rat loses its hair, and producing a “backfired” version of the OCT that becomes transparent rather than rendering the user invisible. Digit also inserted Bruce and Lloyd into two Hall of Doors sequences from the “Get Smart” feature, and produced numerous invisible effects that help tell the adventure of the two lab techies, Bruce and Lloyd, who have gone into the field.

“Working with Pete and Gil was amazing and an eye opener,” notes Digit’s Elad Offer. “Never before have I worked with people who were so committed to storytelling that they would change the very nature of a shot in post in order to enhance the narrative to this degree. They both realize that today you can really achieve almost anything with the help of visual effects. And while we all extensively planed each shot, we were open to change and embraced experimentation if it achieved the best result. It was exciting and challenging in the best way possible.”

For more information on Digit (Moneyshots) and to view its contribution to features, spots and music videos, please visit www.digitinternational.com.

Popularity: 4% [?]

World of Steam Created for LG

Posted by admin On July - 9 - 2008

Final Cut Editor Akiko Iwakawa just completed a whimsical and imaginative spot for LG’s Steam Washer, directed by Partizan’s Nagi Noda and created by BBH NY. “World of Steam” opens on an enchanted white landscape of mountains and trees made from fabric.

A sad crinkled moon turns smooth from the spray of a jet stream before falling onto a sleeping, wrinkly white bear. He jumps to his feet and de-crinkles nearby trees with his steaming ears. A steam train dashes through the crumpled terrain, smoothing out the mountains along the way. The spot concludes with the motion graphics, “Wrinkles are overpowered in the world of steam.”

For Iwakawa, the project was an opportunity to team up with Director Nagi Noda again. The two had previously worked together on a music video for Cut Copy’s “Heart’s on Fire.” Noda, based in Tokyo, contacted Iwakawa early on in the process for help with the treatment.

“I’m a huge fan of Nagi’s work and was excited that she was directing this spot,” says Iwakawa. “She is crafty and has a huge imagination. The concept here is whimsical and wild at the same time. There is a child-like and hand-made quality to the spot, which worked beautifully.”

Noda wanted as many elements as possible to be captured in-camera. While the spot includes composite elements such as backgrounds, skies, clouds and trees, the director wanted it to feel organic and analog. Flame Artist Daniel Morris from Absolute Post provided on-set supervision, and worked very closely with Iwakawa during the editing process.

“This spot is rhythmically edited,” concludes Iwakawa, “how each shot keeps a certain pace visually and how it interacts with the music. Because of the compositing and post work involved, I felt it was important to get the post company on board as soon as possible. We were then able to work on the spot in tandem. The artists needed to lay the VFX elements in a way that was believable, and I needed to maintain the right flow. I think BBH and Nagi delivered a great spot for the client.”

Credits:

Spot Title/Airdate: “World of Steam” / June 15, 2008

Agency: BBH/New York
Executive Creative Director: Kevin Roddy
Creative Director: Paul Foulkes
Art Directors: Dylan Bernd and Kris Wixom
Copywriters: Susan Corbo and Alisa Wixom
Senior Producer: Lisa Setten

Production Company: Partizan/Los Angeles
Director: Nagi Noda
DP: Peter Suschitzky
Executive Producer: Sheila Stepanek
Producer: Lori Stonebraker
Where shot: Shanghai, China

Editorial Company: Final Cut/New York
Editor: Akiko Iwakawa
Producer: Wade Weliever
Assistant Editor: Georgia Dodson
Executive Producer: Rana Martin

VFX Company: Absolute NY
VFX Producers: Nirad ‘Bugs’ Russell, Wendy Garfinkle
Flame Artists: Daniel Morris, Dirk Greene
3D: Vania Alba-Zapata
Combustion: James ‘Krispy’ Cornwell

Music Company: Human

Audio Post Company: Sound Lounge

www.finalcut-edit.com

Popularity: 4% [?]