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Archive for April, 2007

Picture Mill has designed and directed the main title sequence for Fox-TV’s new action-fueled prime time drama “Drive.” The all-virtual 3D sequence sets the stage for the wild ride of the series by introducing ten main characters; six vehicles and two show creators in a scorching and seamless 33 seconds. Created and written by Executive Producers Tim Minear and Ben Queen, “Drive” is the story of a diverse group of participants joined together in an illegal, underground cross-country road race with a $32 million prize awaiting the winner.

The sequence, created by Picture Mill Creative Director Bill Lebeda and art directed by Brad Berling, opens with a rapid pan across the windshield of the Dodge Challenger driven by cast members Nathan Fillion and Kristin Lehman, across to a mid-70’s Firebird occupied by Mercea Monroe and driver Riley Smith. The camera then swoops under the vehicle and pans up inside the Impala driven by Kevin Alejandro and J.D. Pardo, who then look out the window to reveal cast member Emma Stone in the back seat of her father’s Ford Taurus. The camera then pans through the back window, turns over and around and into the large windshield of a new LR3 driven by Rochelle Aytes and Taryn Manning, then moves down to a spinning hubcap that transitions into a driver’s seat of a minivan occupied by Melanie Lynskey. Finally, the POV moves to the rear of the minivan which sports a metallic “Drive” logo, then widens out and elevates to show the cars speed off under a freeway sign that reveals the names of Queen and Minear.

Picture Mill Takes the Wheel for Fox TV’s Drive Main Title picturemill drive girl

“We knew going in that we would have to spend an equal amount of time with each character, leaving less than two seconds for each cast member,” says Art Director Brad Berling. ”All these magical transitions were going to have to be very quick and the choreography very fast and expressive in order for this to work.”

Picture Mill’s design team boarded and submitted a series of proposed graphic solutions, involving everything from satellite surveillance to time-lapse photography. In the end though, it was decided to build a sequence that would not only take the audience right into the action of the race, but also suggest the virtual environments of the show itself. According to Berling, “We developed a method of blocking out a seamless series of camera moves that would allow us to give the cast and the cars equal importance.”

uge emphasis was placed on the previz process, which was used to work out every possible element in advance before a single frame was shot, including timings and camera movements for each shot, character and vehicle modeling, color design, texture mapping, and BG element design. In addition, primitive shaded views of the characters were placed in the vehicle models to provide position and determine camera moves for the final renders.

Picture Mill Takes the Wheel for Fox TV’s Drive Main Title picturemill drive car

Next, the entire “Drive” cast was assembled for a live action shoot, directed by Picture Mill Creative Director William Lebeda. Seated in green screen chairs and shot in HD, each actor had to instantly communicate the character’s attitude. “Showing the actors, even for those couple of seconds, is an important shortcut for viewers, especially if they haven’t followed the series from the beginning,” says Lebeda. “’Drive’ is a show about people in conflict; it’s not a car chase.”

Utilizing a Technocrane, a highly customizable telescopic crane, the actors were shot against a green screen with tracking markers that matched the size and locations of the vehicles. The camera moves were then fed into Bijou (www.2D3.com), a 3D match-motion tracking program used frequently in conjunction with Maya. “The footage is loaded into Bijou, which analyzes it and recreates the camera movement in the 3D environment,” says Berling. “The camera moves are then strung together by hand, not automatically, to create one continuous move. Only then can we combine the live actors with the car, add the CG background environments and add our titles.”

Once the transitions were complete, light flares, streak, and motion blur effects were added to create the impression of high-speed driving. Finally, Picture Mill designed a metallic type treatment that moves in the same seam as the camera movement, so that as the camera shifts past each cast member, the type moves right along with it.

Picture Mill Takes the Wheel for Fox TV’s Drive Main Title picturemill drive boy

The sequence took two months to produce, and Lebeda describes the style as “realistic yet stylized. The cars are merely the backdrops for the show’s intimate and sophisticated character portrayals. It was a tough job, but also a delight to work on.” To view the full sequence, go to www.picturemill.com

Additional Picture Mill credits go to Executive Producer Ty Van Huisen, Designer Ken Pelletier, 3D Modeler/Animators Bryan Thombs, Jon Block and Scott Signore, 2D compositor Josh Novak and Producer Christina Hwang.

www.picturemill.com

Popularity: 3% [?]

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Flickerlab Animates The Ultimate Automotive Marketplace

Posted by cgnews On April - 30 - 2007

FlickerLab, the New York-based development, design and animation studio, has created a pair of Flash animated :30s and a :15 open for Comedy Central, sponsored by www.autotrader.com, the ultimate automotive marketplace. The spots, “The Greatest Car Ever” and “More Cars,” air on Comedy Central during April’s National Car Care Month (NCCM), a nationwide effort by businesses, civic groups, the government and the media, the goal of which is to advance the benefits of cleaner air, energy conservation, safer roads, and consumer savings through proper car maintenance.

In the first spot, our spokes-character Bruce (voiced by actor Benjamin Ellis Fine) points out some of the features of “The Greatest Car Ever”: the power windows, power locks, power cup holder, ejector seat, a sun roof with a moon rood inside…it even kills monster-trucks and eats their transmissions (thereby gaining their power) and, of course, was found on autotrader.com. In “More Cars” Bruce details the cars he has driven and why he doesn’t drive them anymore, including his parents station wagon with wood paneling on the side (destroyed by termites), a green hatchback he bought at a yard sale (which didn’t make it home), a slow car (powered by a caged gerbil on its treadmill), the pimp car (which wasn’t pimped for him), a clown car (long story), and a van (oddly, termites again). But now he drives the perfect car for him which he found on autotrader.com.

Flickerlab Animates The Ultimate Automotive Marketplace flickerla tobacco girl

FlickeLab’s Max Porter, who served as Animation Director, Designer, Storyboard Artist and Lead Animator, explained the animation process. “For these cartoon shorts promoting the ultimate online solution for buying and selling used cars and trucks, Comedy Central wanted a home-cooked, sketchbook-look with as little animation as possible – essentially, to have still drawings imply movement. Punches of color were used to lead your eye through the composition and to keep the spots vibrant and vital. The images were composed to tell the stories, quickly and clearly.”

Comedy Central Writer/Producer Rob Sosin added, “I wanted something ‘doodley,’ ‘cartoony’ in which all the frames had some action. Instead of animation between frames we went from frame to frame almost slideshow-like. We utilized comic strip gestures – stars for pain, smoke over foreheads for anger, beads of swweat jumping off brows, dotted lines to show where a character was looking, etc, These tricks and squiggly colors kept frames active and moving. Max was great. We sketched out stuff and then Max ran with it. He was a great collaborator and I plan to work with FlickerLab again very soon.”

Flickerlab Animates The Ultimate Automotive Marketplace flickerla tobacco camel

The FlickerLab team included Creative Director Harold Moss; Executive Producer Tammy Walters; Animation Director, Designer, Storyboard Artist and Lead Animator Max Porter; Colorists Chris Siemasko, Tom Smolenski, Simon Ampel and Nicholas Bertonazzi; After Effects Artist Brian Cox; Senior Producer Melissa Johnson and Coordinator Scott Brewster.

FlickerLab utilized Adobe After Effects, Photoshop and Illustrator; Macromedia Flash and Dreamweaver; Panic Transmit (file transfer software); PowerMac G5 Computers; iMac Intel Computers; Apple Display 20” displays; Dell Ultrasharp 24” widescreen displays; Wacom Intuos 3 tablets; and Wacom Cintiq tablets in the execution of this project.

Representing Comedy Central (New York, NY) were Creative Director Chris Scarlatta and Writer/Producer Rob Sosin.

About FlickerLab:

Founded in 1999 as a design and animation studio, today FlickerLab’s principals, long-term collaborators and strategic partners employ their skills, technology and industry experience on a variety of projects be they concept-to-screen development and production, design and execution of commercials or broadcast promotions. In addition to high quality creative digital content development, FlickerLab works with clients to extend their project reach through advertising, Internet impact, online marketing, and merchandising.

The company’s portfolio includes high profile work for media and entertainment companies including A&E Networks, Bravo, Comedy Central, Discovery Home, Disney Channel, Lifetime, Lions Gate Productions, Michael Moore Productions, MTV, Nickelodeon, Planned Parenthood, The Cartoon Network and The WB, and product/service companies including Bassat Ogilvy, Continental Airlines, Grey Worldwide, Johnson & Johnson, McCann Erickson, Microsoft, Party City and Procter & Gamble, among many others.

FlickerLab is headquartered at 7 West 18th Street, 4th floor, New York, NY 10011. For additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at Tammy@flickerlab.com or by phone at 212 560-9228. Visit the FlickerLab website at www.flickerlab.com

Click here to view video

Credit Sheet:

Airdate: Comedy Central during April’s National Car Care Month
Title: Comedy Central/Autotrader.com
Length: two :30 and a :15 open

Description: In the first spot, our spokes-character Bruce points out some of the features of “The Greatest Car Ever”: the power windows, power locks, power cup holder, ejector seat, a sun roof with a moon rood inside…it even kills monster-trucks and eats their transmissions (thereby gaining their power) and, of course, was found on autotrader.com. In “More Cars” Bruce details the cars he has driven and why he doesn’t drive them anymore, including his parents station wagon with wood paneling on the side (destroyed by termites), a green hatchback he bought at a yard sale (which didn’t make it home), a slow car (powered by a caged gerbil on its treadmill), the pimp car (which wasn’t pimped for him), a clown car (long story), and a van (oddly, termites again). But now he drives the perfect car for him which he found on autotrader.com.

Production Company: FlickerLab
City/State: New York, NY
Creative Director: Harold Moss
Executive Producer: Tammy Walters
Senior Producer: Melissa Johnson
Animation Director/Designer/Storyboard/Lead Animator: Max Porter
Colorists: Chris Siemasko, Tom Smolenski, Simon Ampel, Nicholas Bertonazzi
After Effects: Brian Cox
Coordinator: Scott Brewster

Hardware/Software:
Adobe – After Effects, Photoshop, Illustrator
Macromedia – Flash, Dreamweaver
Panic – Transmit (file transfer software)
PowerMac G5 Computers
iMac Intel Computers
Apple Display 20” displays
Dell Ultrasharp 24” widescreen displays
Wacom – Intuos 3 tablets
Wacom – Cintiq tablets

Client: Company: Comedy Central
City/State: New York, NY
Creative Director: Chris Scarlatta
Writer/Producer: Rob Sosin

Popularity: 3% [?]

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Breakthrough CG ocean FX on Discovery Channel!

Posted by cgnews On April - 30 - 2007

Joining forces — in the highly competitive world of CG visual effects, it’s the wave of the future. Visual FX studios Engine Room in Hollywood and Fusion CI Studios in Santa Monica pooled talents recently to create ground-breaking CG ocean fx for the season launch of Discovery Channel’s Emmy nominated series, Deadliest Catch.

The network promo included 3D CG shots of photo-real stormy ocean surfaces interacting with Discovery Channel’s floating logo as it’s pounded by ocean waves. Using proprietary methodologies and fluid dynamic algorithms, Fusion studios created the ocean surface simulations and Engine Room handled the rest, from animation to compositing, including an underwater shot. By combining their unique talents, Engine Room & Fusion created highly advanced ocean fx, not yet seen outside feature film.

Breakthrough CG ocean FX on Discovery Channel! fusioncis dis sea

“It was a perfect working model for us,” says executive producer Lauren Millar from Fusion CI Studios. “We specialize in fluid & particle fx exclusively and therefore don’t compete with other vfx studios; rather, we combine our expertise to reate technologically advanced fx that neither studio would accomplish alone within certain timeframes and budgets. And it was a great experience working with Engine Room, we knew there would be absolutely no compromise in quality.” “Without time for an r&d period, we had to develop aspects of our ocean surface technology during a tight production timeline,” says Mark Stasiuk co-founder of Fusion CIS. “It was a great technological challenge, but we’ve devised a few tricks that allowed us to pull it off. We’ve developed proprietary methods to quickly tune-up results to hit a look, responding to the creative needs or technical limitations that our partner studios run into. For this project, each stage of the simulations took only a few hours per iteration.”

Realistic looking stormy ocean effects continue to be immensely challenging, usually requiring lengthy r&d and massive rendering capabilities because they’re huge-scale and dynamically complex with multiple fx happening simultaneously – a moving ocean surface, cresting waves, spray and mist, surface foam, and interactions with geometry. And on top of all that, for this project the director needed to choreograph nature, creating wave swells & crests in specific places – a major challenge for physical simulation software. So Fusion combined a physically simulated stormy ocean surface with mathematically defined directable wave forms, creating a phenomenal ocean surface that was both oceanographically accurate and completely controllable — a major achievement.

Breakthrough CG ocean FX on Discovery Channel! fusioncis dis wave

“We knew going into this project that the technical challenges would be immense” says Engine Room founder Dan Schmit. “Especially for a television promo, this level of 3D is quite unheard of. Engine Room being a collaborative company knew that the only way to pull it off would be by assembling the right team. “Mark and Lauren were our first and right choice to provide our inhouse artists with the high level ocean simulations that were necessary, they worked with us very
closely all the way through the rendering and compositing process to insure that the look was being realized correctly”.

Although the two companies have never worked together before they found the experience to be extremely rewarding. “Mark’s high level technical background proved to be the magic bullet needed to get this project done while in the process delivering a feature quality we needed”, adds Schmit. “Engine Room’s business model is all about assembling the right team and more often than not this is achieved by bringing specialized 3D artists in-house. This however would never fly with the Discovery project because of the tight deadline and bringing in Fusion CI was the only way we could have ever made it work. The final spot is the proof.”

“This project was quite a technological accomplishment — we dramatically improved the quality of the ocean surface and wave crest sims over what we’ve previously done for feature film in projects like The Guardian,” says Stasiuk. “And it was a fantastic experience working with the guys at Engine Room, they do great work”

www.fusioncis.com

Popularity: 3% [?]

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Los Angeles broadcast design studio jonberrydesign designed and produced the main title and graphics package for the new Authentic Entertainment series “My First Home” on TLC. My First Home follows first-time homebuyers through the process of hunting and buying their first home.

“I wanted a look that was both intriguing and yet self-explanatory and I think Jon had a great idea of conveying the show concept in a catchy and classy way,” said Jeanne Begley, the show’s Co-Executive Producer.

jonberrydesign Delivers Graphics for TLC Series My First Home dmn home art3

“This solution took longer than usual in the concept stages,” said Designer/Creative Director Jon Berry. “I kept bringing very bright, clean, bold designs and they weren’t hitting the mark for what they wanted.” Finally, in a brainstorm discussion, Begley showed Berry an image of a pen scribble that inexplicably attracted her, and Executive Producer Tom Rogan mentioned wanting “gritty without being gritty.” Those two comments set off a light bulb that led Berry to the concept of a diary.

“‘My First Home’ follows very personal experiences in a more cinema verite style than most home shows – essentially a video diary,” said Berry. The diary concept deconstructed into elements of handwriting, torn edges, typewriting, raw handheld still photography, and a series of tick-marks representing the stages of the process. When in motion the handwriting texture even referenced film leader as a nod to the cinema verite style of the show. The gritty comment also led Berry to a palette that was dominantly black and grey with a very warm orange accent color instead of the bright and white and primary color palettes of his earlier designs.

jonberrydesign Delivers Graphics for TLC Series My First Home dmn home art4

“I received a two word email in response to those boards: ‘LOVE IT!’ From there, all elements just seemed to fall into place,” said Berry.

“The network loved the design from the moment they got it. And I’ve had so many compliments, particularly on the opening title graphic, when anyone sees the show,” added Begley. “I loved working with Jon… his ideas were great and he’s tireless at making whatever changes are needed.”

jonberrydesign Delivers Graphics for TLC Series My First Home dmn home art2

The completed package includes the main title sequence, in-bumps, out-bumps, various lower third and information panel formats, transitions, and individual maps for all episodes. All design and animation was completed by jonberrydesign using Adobe Illustrator, Photoshop, and After Effects entirely on Apple Macintosh platforms.

My First Home airs on TLC Saturday nights with back-to-back episodes at 10pm and 10:30 ET/PT.

About jonberrydesign
jonberrydesign is the Los Angeles based studio of Jon Berry, an award-winning broadcast designer/animator and creative director of television branding, motion graphics, promotion campaigns, main title design and show packaging. For more information, contact Jon Berry at 213.926.1678, or visit jonberrydesign.com .

client: Authentic Entertainment

Series Co-Executive Producer: Jeanne Begley
Series Executive Producers: Lauren Lexton and Tom Rogan
TLC Executive Producer: Brooke Runnette

Popularity: 3% [?]

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The Webby Awards, the leading international honor for the Web, has nominated Industrial Light & Magic’s “The Show” microsite (www.ilm.com/theshow) featuring Disney’s “Pirates of the Caribbean: Dead Man’s Chest” for the Best Movie and Film and the Best Use of Moving Image and Video of 2007. The site was created by DHAP Digital, Inc., winner of the 2006 People’s Voice Award for the Build Your Scion vehicle configurator.

Showcasing the Academy Award(R)-winning visual effects created by Industrial Light & Magic (ILM), “The Show” is a rich interactive application that offers a behind-the-scenes look at the artistry and technology used to bring Director Gore Verbinski’s “Pirates of the Caribbean” characters and environments to life. “It was important to us to create a site that truly complemented the magic and technical expertise of the ILM visual effects team,” said David Nakabayashi, Creative Director of ILM’s art department. “DHAP Digital created an immersive experience that was both exciting and educational for site visitors.”

Pirates of the Caribbean: Dead Mans Chest Award Nomination autodesk pirates main

Winners will be announced on May 1, 2007 and honored at The 11th Annual Webby Awards Gala in New York City on June 5th. The ceremony will be hosted by comedian and actor Rob Corddry, star of Fox’s new sitcom “The Winner” and a former correspondent for “The Daily Show with Jon Stewart.”

Hailed as the “Oscars of the Internet” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.

Pirates of the Caribbean: Dead Mans Chest Award Nomination autodesk pirates2 green

“The Webby Awards honors the outstanding work that is setting the standards for the Internet,” said David-Michel Davies, executive director of The Webby Awards. “The Show’s Nominee selection is a testament to the skill, ingenuity, and vision of its creators.”

Philip Dzilvelis, President of DHAP Digital, said,”ILM encouraged us to be creative in our presentation, allowing us to go beyond the typical ‘film clip’ movie site to create more interactive features, such as our periscope viewer that lets site visitors see original shots underneath the layered visual effects and our ‘Real or ILM’ game that showcases the wizardry of the ILM computer graphics.”

As a nominee for a Webby Award, “The Show” is also eligible to win two People’s Voice Awards. Voting is open to the public from April 10th to April 27th at peoplesvoice.webbyawards.com

The 11th Annual Webby Awards received a record 8,000 entries from over 60 countries and all 50 states.

Founded in 1996, The Webby Awards is known worldwide for its famous five-word speeches. DHAP Digital’s 2006 acceptance speech? “Now hiring in San Francisco!”

About DHAP Digital, Inc.
DHAP Digital, Inc. (www.dhapdigital.com) develops, implements, maintains and supports custom Internet-based software solutions and back-end technologies that help clients to achieve their business goals. DHAP Digital’s project managers, architects and developers assist with the strategic evaluation, selection and deployment of technology; designing, building and deployment of custom application software; and integrating with off-the-shelf and legacy proprietary systems. The company has an impressive record of delivering solutions to Fortune 500 and other corporate customers across a wide spectrum of industries. DHAP Digital serves as a partner amongst their clients’ trusted advisors and vendors in the areas of strategic technology consulting, application and systems architecture, software and system development, quality assurance testing, systems deployment, and Internet application infrastructure support. DHAP Digital is a profitable, privately held company in business since 1998.

www.dhapdigital.com

About Industrial Light & Magic
Industrial Light & Magic is a Lucasfilm Ltd. company serving the digital needs of the entertainment industry for visual effects. ILM has been awarded 15 Academy Awards(R) for Best Visual Effects and received 19 Scientific and Technical Achievement Awards.

About The Webby Awards
Hailed as the “Oscars of the Internet” by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 11th Annual Webby Awards received a record 8,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Adobe; The Creative Group; Verizon; AOL Video; dotMobi; Level3; Adweek; Fortune; Reuters; Variety; Wired; IDG: Brightcove; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image.

About the International Academy of Digital Arts and Sciences (IADAS)
The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the Internet and interactive media. The Academy is an intellectually diverse organization that includes over 500 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, Internet inventor and Google Chief Internet Evangelist Vinton Cerf, “Simpsons” creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria.
www.iadas.net

Popularity: 3% [?]

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Post Logic Completes DI for Tribeca Film Festival Features

Posted by cgnews On April - 26 - 2007

Post Logic Studios, a leading bi-coastal post-production and digital intermediate service facility, completed post and DI services for three indie productions at this year’s Tribeca Film Festival: Take, The Education of Charlie Banks and Watching the Detectives. The features will premiere at Tribeca as part of the festival’s Discovery section, which highlights the work of up-and-coming narrative and documentary directors.

Take, written and directed by Charles Oliver, depicts two strangers—a struggling mother (Minnie Driver) and a gambling addict (Jeremy Renner)—as they converge in unspeakable tragedy. Years later, they must come to terms with themselves and one another. The film premieres at the Tribeca Film Festival on April 27.

Post Logic Completes DI for Tribeca Film Festival Features post take girl

“Visually, this was a very difficult project. The greatest challenge was creating four distinct worlds—I wanted to have a different visual language for each of them, yet make them feel connected on a visceral level,” said Charles Oliver, writer and director of Take. “We had a very tight timeframe—less than half the time of most DIs—but Post Logic gave us exactly what we were looking for. I’ve seen other digital intermediates where what you see in the room is not what you get on the print, so we were ecstatic the first time we saw the film out. We’re delighted with the results.”

The feature was scanned on a Spirit 4K at a 2K resolution, and color corrected on a Baselight platform. Colorist Doug Delaney, using a silver retention photochemical process look as a starting point, developed four separate looks for the film—two for each of the lead characters—to help viewers distinguish them from one another, and to differentiate past from present.

“Take has a very non-linear structure, switching back and forth between past and present during the film, which made it crucial for the production team to be able to create various looks to help viewers follow the storyline,” commented Delaney. “At the same time, we had to make sure the visuals were compatible. We wanted the audience to know where they were in the story within the first few frames of a scene, but still maintain the narrative flow and context.”

Post Logic Completes DI for Tribeca Film Festival Features post take couple

The Education of Charlie Banks, the directorial debut of Limp Bizkit front man Fred Durst, is a potent coming-of-age drama about confronting one’s fears. The filmmakers tapped into Post Logic’s end-to-end post services for the project, and also rented production office space available on-site to Post Logic clients. Post Logic is completing the DI for the film; film titles, visual effects, final conform and editing were also completed at the facility. The film will celebrate its world premiere with a red carpet gala at the Tribeca Film Festival.

Watching the Detectives, starring Cillian Murphy and Lucy Liu, follows a film noir buff (Murphy) whose world is turned upside down when a real-life femme fatale (Liu) provides far more adventure than he ever experienced. Post Logic is completing a DI for the film, and select VFX shots are also being completed at the facility. The film premieres at the Tribeca Film Festival on May 1.

Additionally, Post Logic New York’s editorial and digital image specialist Anthony Matt co-produced and shot The Polymath, or the Life and Opinions of Samuel R. Delany, Gentleman, also premiering at this year’s festival. All finishing for the film was completed at Post Logic NY, including final editorial conform, color correction and layback.

This year’s projects continue to build on Post Logic’s ongoing participation in the Tribeca Film Festival. In 2006, Post Logic NY provided post services for When I Came Home, which garnered the Best Documentary award at the festival, and performed the film transfers and final color correction for Choking Man, a contender in the International Narrative competition which went on to win one of that year’s IFP/MOMA Gotham awards.

“We’re very proud to participate in filmmaker projects at this year’s Tribeca Film Festival,” says Larry Birstock, CEO, Post Logic Studios. “Post Logic has a long legacy of working with top talent, combining expert storytelling with quality filmmaking, and it’s gratifying to be able to service premier projects this way.”

Post Logic offers filmmakers a full 2K and 4K Digital Intermediate and color timing workflow. The facility’s proprietary color management system ensures that color fidelity remains consistent and accurate from scan to film out. Expert color grading capabilities guarantee unmatched creative flexibility regardless of the look of the original film or files.

About Post Logic Studios
With technologically advanced facilities in Los Angeles and New York, Post Logic Studios has distinguished itself as a leader in digital intermediate and feature film restoration, and continues to expand into new and emerging arenas within the post-production realm. The company provides unmatched digital intermediate, digital mastering, editorial assembly, restoration, visual effects and audio postproduction services to feature film and television clients from its flagship Hollywood facility and Manhattan-based satellite, Post Logic Studios N.Y. Encompassing a team of the feature film and television community’s most talented digital artists and a 1,500-square-foot digital cinema-enabled theater, Post Logic Studios continues to lead and innovate.
www.postlogic.com

Popularity: 3% [?]

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The Mill Help Sky with Channel Re-Brand

Posted by cgnews On April - 25 - 2007

Making a new set of idents for a channel is always a challenge, but making new idents for twelve new channels at the same time is pretty much as challenging as it gets!

The Mill Help Sky with Channel Re Brand mill sky blue

When The Mill was approached to work on the Sky Movies re-brand by design agency Dunning Eley Jones, the brief looked deceptively simple. Rather than have the channels branded one, two, three etc as they have always been historically, Sky Movies wanted to create specific ‘movie themed’ idents for the different genres such as Comedy and Drama. The enormity of the project dawned on the 3D team when they were presented with a deliverables list of well over one hundred items – this was going to be a big job!

The design concept was to take the iconic image of the flickering cinema projector and turn it into a massed lighting ‘rig type’ set up. Each of these different lighting set ups would then represent a genre specific challenge.

The Mill Help Sky with Channel Re Brand mill sky orange

Starting with a long period of research and development, lead artist Rob Petrie took Dunning Eley Jones’ designs and created a distinct 3D look with director Matt Penney. Following on from that it was matter of organising the next five months to deliver this creatively challenging and rewarding project.

In order to achieve the desired look, certain brave technical decisions needed to be made. The Mill chose to use volumetric lights to create the projector beams so that they would interact correctly and offer a very specific clarity of line. In doing so we moved into the unknown realms of using up to 1600 volumetric lights – a massive and unusual undertaking. As optimised rendering times hit 24 hours per second of animation, the Mill’s state of the art rendering capacities were pushed to the limit to successfully create the individualistic look for these bold new idents.

The Mill Help Sky with Channel Re Brand mill sky dots

As the final tapes where handed over and six months work completed all that remained was to sit back with some popcorn and enjoy the show…

The new Sky Movies idents launch this Easter weekend.


Click here to view video.

The Mill, London
40-41 Great Marlborough Street
Soho, London W1F 7JQ
+44 20 7287 4041
info@the-mill.com

The Mill, New York
451 Broadway 5th floor
New York NY 10013
+1 212 337 3210
info@the-mill.com

Popularity: 3% [?]

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The characters, Sat and Trans, The Bad Fats Brothers, were animated by FlickerLab, in partnership with Porter Novelli and Porter Novelli’s client, the American Heart Association. The objective of the campaign is to make adults more aware of the dangers of both trans fats and saturated fats. FlickerLab’s 1:05 flash animated webisode and website animation and design went online April 10th.

Sat and Trans clog your arteries and raise your bad cholesterol with those big helpings of fried chicken, juicy cheese burgers and crispy fries, butter and biscuits, steak and a loaded potato, and tempting donuts and flaky pastries. You don’t have to look hard to find this tempting duo – they are usually hanging out in restaurants, grocery stores and vending machines. “Don’t let them break your heart.” Visit the American Heart Association site BadFatsBrothers.com to meet Sat & Trans, check out their menu and downloads, and view the webisode. From there users can get more fat-sensible information at the main information website AmercianHeart.org/FaceTheFats.

Flickerlab Animates The Bad Fats Brothers for American Heart Assc flickerlab bad art2

Harold Moss Founder/Creative Director of FlickerLab, the New York-based development, design and animation studio, said of his collaboration with the agency, “We had worked with Porter Novelli in the past and they brought us in to bring their characters to life. Porter Novelli conceptualized the storyline and wrote the dialogue. We designed the backgrounds and the world in which the brothers Sat and Trans live. Porter Novelli and AHA encouraged a level of play, and entertainment, that was hugely important to get this information across. When we can make animation we love, and know that we are helping to communicate an important message at the same time, it is a dream project for us.”

Porter Novelli VP Interactive/Creative Director Ken Buraker said of his experience working with the FlickerLab creative team, “This collaborative effort really paid off. From the beginning, we shared a common vision of how to bring the characters to life through the power of animation. Harold and his team delivered a stunning visual execution that exceeded our expectations.”

The FlickerLab team included Creative Director/Voice Director Harold Moss; Executive Producer Tammy Walters/Karen Stewart; Senior Producer Melissa Johnson; Animation Director Nikolay Nachev; Designers David Michael Friend, Scott Gursky, and Max Porter; Storyboard Artists Tom Conner and Nikolay Nachev; Flash Animators Nikolay Nachev (lead), Phil Lockerby, Nicholas Bertonazzi, Chris Siemasko, Tom Smolenski, Frank Digregorio, Anand Nunnally-Duncan and Simon Ampel; After Effects Artist Brian Cox; and Coordinator Scott Brewster.

Flickerlab Animates The Bad Fats Brothers for American Heart Assc flickerlab bad art1

FlickerLab utilized Adobe After Effects, Photoshop, and Illustrator; Macromedia Flash and Dreamweaver; Panic Transmit (file transfer software); PowerMac G5 Computers; iMac Intel Computers; Apple Display 20” displays; Dell Ultrasharp 24” widescreen displays; Wacom Intuos 3 tablets; and Wacom Cintiq tablets In the execution of this project.

FlickerLab utilized Adobe Flash, Photoshop and After Effects, and Apple Final Cut Pro in the execution of this project.

Representing Porter Novelli (Washington, DC) was VP Interactive/Creative Director Ken Buraker and Illustrator/Character Designer Kirsten Ulve.

Composer Alex Lasarenko of Tonal (New York, NY) provided the underscore.

Peter Buccellato of Sound Lounge (New York, NY) provided the sound design and final audio mix.

Mark Fine (Sat) and David Colburn (Trans) provided the voiceovers for the webisode.

About FlickerLab
Founded in 1999 as a design and animation studio, today FlickerLab’s principals, long-term collaborators and strategic partners employ their skills, technology and industry experience on a variety of projects be they concept-to-screen development and production, design and execution of commercials or broadcast promotions. In addition to high quality creative digital content development, FlickerLab works with clients to extend their project reach through advertising, Internet impact, online marketing, and merchandising.

The company’s portfolio includes high profile work for media and entertainment companies including A&E Networks, Bravo, Comedy Central, Discovery Home, Disney Channel, Lifetime, Lions Gate Productions, Michael Moore Productions, MTV, Nickelodeon, Planned Parenthood, The Cartoon Network and The WB, and product/service companies including Bassat Ogilvy, Continental Airlines, Grey Worldwide, Johnson & Johnson, McCann Erickson, Microsoft, Party City and Procter & Gamble, among many others.

FlickerLab is headquartered at 7 West 18th Street, 4th floor, New York, NY 10011. For additional information, or to see a reel, contact Managing Partner/Executive Producer Tammy Walters at Tammy@flickerlab.com or by phone at 212 560-9228. Visit the FlickerLab website at www.flickerlab.com

Credit Sheet:

Airdate: Website went live April 10, 2007
Product/Length: 65 second webisode; and website animation and design
Title: American Heart Association “Bad Fats Brothers”

Description: With a Flash animated web short and their design and animation for the American Heart Association’s “Bad Fats Brothers” website, FlickerLab helped educate the AHA audience about trans and saturated fats. Sat and Trans clog your arteries and raise your bad cholesterol with those big helpings of fried chicken, juicy cheese burgers and crispy fries, butter and biscuits, steak and a loaded potato, and tempting donuts and flaky pastries. You don’t have to look hard to find this tempting duo – they are usually hanging out in restaurants, grocery stores and vending machines. “Don’t let them break your heart.” Visit the American Heart Association site BadFatsBrothers.com to meet Sat & Trans, check out their menu and downloads, and view the webisode. From there users can get more fat-sensible information at the main information website AmercianHeart.org/FaceTheFats.

Production Company: FlickerLab
City/State: New York, NY
Creative Director/Voice Director: Harold Moss
Executive Producer: Tammy Walters
Senior Producer: Melissa Johnson
Animation Director: Nikolay Nachev
Designers: David Michael Friend, Scott Gursky, Max Porter
Storyboards: Tom Conner, Nikolay Nachev
Flash Animators: Nikolay Nachev (lead), Phil Lockerby, Nicholas Bertonazzi, Chris Siemasko, Tom Smolenski, Frank Digregorio, Anand Nunnally-Duncan, Simon Ampel
After Effects: Brian Cox
Coordinator: Scott Brewster

Hardware/Software:
Adobe – After Effects, Photoshop, Illustrator
Macromedia – Flash, Dreamweaver
Panic – Transmit (file transfer software)
PowerMac G5 Computers
iMac Intel Computers
Apple Display 20” displays
Dell Ultrasharp 24” widescreen displays
Wacom – Intuos 3 tablets
Wacom – Cintiq tablets
Advertising Agency: Porter Novelli
City/State: Washington, DC
VP Interactive/Creative Director: Ken Buraker
Illustrator/Character Designer: Kirsten Ulve

Music Production Company: Tonal
City/State: New York, NY
Composer: Alex Lasarenko

Sound Design/Audio Post: Sound Lounge
City/State: New York, NY
Sound Designer/Mixer: Peter Buccellato

Voiceover Talent: Mark Fine as Sat; David Colburn as Trans

Popularity: 3% [?]

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Guerilla FX Shoots Webisode for Adidas Originals

Posted by cgnews On April - 23 - 2007

For adidas and Foot Locker, which gathered some of the best graffiti artists in the world to create a signature collection of shoes, Director Thor Raxlen and Guerilla FX (New York, NY), through time-lapse photography, shot the creative efforts of renowned graffiti artist Rime (AKA Jersey Joe).

His mural for the “End-to-End” collection takes the artist’s work literally from the street to your feet. The one minute web spot, which launched April 6th, has been attached to a mix of urban culture, community and sneaker-head sites including XXLmag.com, Artistdirect.com, allhiphop.com, vibe.com, defjam.com, rocafella.com, islandrecords.com, spin.com, blackplanet.com, sneakerfreaker.com, hypebeast.com and sneakerplay.com. In addition, the 1:00 spot is being projected from vans onto building facades throughout both New York and Los Angeles to garner further attention for the new line of sneakers.

Guerilla FX Shoots Webisode for Adidas Originals adidas painting1

Thor Raxlen, Director/Creative Director, of Guerilla FX, an independent design, effects and post finishing company, explained, “We filmed Rime painting a 20X30 blue wall, which we removed via chroma-key, so what we have, in essence, is a floating video on a transparency that can easily be placed over a website or projected onto the side of a building. Painting the mural took about an hour and a half, however, using time-lapse photography, we compressed the footage into a one-minute spot. It is a wonderful concept and I understand that this digital graffiti is gathering crowds whenever it is projected on the streets of LA or NY.”

Of her agency’s collaboration with Guerilla FX, AKA Advertising Producer Carly Chappell added, “We’ve worked with Thor in the past and knew he was directing spots as well as editing and creating visual effects for commercials. He is tremendously talented, did a great job with this shoot, and we hope to work with his team again in the very near future.”

Guerilla FX Shoots Webisode for Adidas Originals adidas painting2

The Guerilla FX creative team, led by Director/Creative Director Thor Raxlen, included Director of Photography Joplin Wu; Executive Producer Doug Robbins; Senior Producer Alex Aab; Production Manager Jeff Weatherby; Still Operator Cima Bue; Editor/Compositor Jeff Um and Post Supervisor Jody Peters.

Shot on Broadway Stages (Brooklyn, NY), Guerilla FX utilized still photography shot with a Canon 5D, video photography shot with a Panasonic HD P2, and composited the project in Adobe After Effects.

Representing AKA Advertising (New York, NY) were Creative Director Doug Spitzer, Associate Creative Director Jesse Scaturro, Executive Producer Chris Thielo and Producer Carly Chappell. Eye Wonder’s (Atlanta, GA) developed the rich media banners in conjunction with AKA. Marc Herstein composed the musical underscore.

Guerilla FX Shoots Webisode for Adidas Originals adidas painting3

About Guerilla FX:
Guerilla FX, an independent design, effects and post finishing company, is the natural out growth of the relationship created when 0:2:60 Executive Producer Doug Robbins first signed Visual Effects Designer/Editor/Director Thor Raxlen for commercial direction. Together they launched Guerilla FX in January 2006 and this uniquely creative, vertically integrated company now takes projects from preliminary discussions through the shoot, editing and effects. They have recently completed high profile projects for clients including Citibank, FedEx, Foot Locker, General Mills, Kyocera, Montefiore Hospital, MTV, Nexxus, Nike, Subway, TRESemmé, and Verizon, among many others.

www.guerillafx.com
www.0260.com


Credit Sheet

Airdate: Launched April 6 on the Internet and screened on sides of buildings in NY and LA
Client: Foot Locker and adidas
Title: “End-to-End”
Length of web Spot: one minute
Description of Spot: Guerilla FX Director Thor Raxlen shot time lapse photography of renowned graffiti artist Jersey Joe A.K.A. Rime painting an “End-to-End” mural against a white cyc. Once completed, two painters roll on a neutral background to cover the art and create a surface onto which End-To-End sneakers are displayed and taqgged with “Adidas Originals…End-To-End only at Foot Locker….Love Thy Sneakers.”
Production/Post Production: Guerilla FX
City/State: New York, NY
Director: Thor Raxlen
Director of Photography: Joplin Wu
Executive Producer: Doug Robbins
Senior Producer: Alex Aab
Production Manager: Jeff Weatherby
Still Operator: Cima Bue
Editor/Compositor: Jeff Um
Post Supervisor: Jody Peters

Equipment Used: Still Photography, Canon 5D; Video Photography, Panasonic HD P2; Composited in Adobe After Effects

Location of Shoot: Broadway Stages
City/State: Brooklyn, NY
Agency: AKA Advertising
City/State: New York, NY
Creative Director: Doug Spitzer
Associate Creative Director: Jesse Scaturro
Senior Producer: Chris Thielo
Producer: Carly Chappell
Web Development: Eye Wonder
City/State: Atlanta, GA
Senior Campaign Manager: Rocio Briceno
Music: Composer Marc Herstein

Popularity: 3% [?]

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Filmworkers, Lift Step Up to RGX

Posted by cgnews On April - 20 - 2007

Filmworkers Club and its design studio Lift recently joined forces to provide final post services for a high profile campaign launching RGX, a new body spray from Right Guard. Filmworkers Club provided visual effects, color correction and final editorial services for a series of spots out of Energy BBDO, Chicago, featuring a sultry appeal from actress Rachel Specter of the Comedy Central show Not Another High School Show. Lift designed and produced the campaign’s graphical end tag.
The Matthew Rolston-directed spots position RGX as a grown up alternative to other body sprays with Specter exhorting men to “just be yourself” and give up sprays with overpowering scents. The spots end with the tag line, “Are you ready to step up?”

Filmworkers, Lift Step Up to RGX fw right lady

Using a sexy woman to convince young males to give RGX a try was a natural choice, according to Vince Cook, creative director on the project for Energy BBDO. “Men don’t wear body spray for other men, they wear it for women,” Cook said. “This product has a mature scent and we’re saying to men, ‘You’re not a teenager anymore. Don’t act like one and certainly don’t smell like one.”

Cook worked with Filmworkers Club colorist Michael Mazur in finalizing the spots’ look, which he described as “clean, bright and luminous.” “There is a lot of reflected light that make the spots glow,” Cook said. “We wanted to blow out the background while retaining all of the foreground detail and Michael did a great job with that. He is so good, you don’t even notice what he’s doing.”

Filmworkers, Lift Step Up to RGX fw right jumper

The spots reveal Specter on a white, stylized set. Filmworkers Club visual effects editor Rob Churchill enhanced the immaculate look by eliminating flyaway hairs and other tiny flaws in the imagery. “The work was complicated because the shots were long,” noted Churchill. “It was a combination of careful rotoscoping and matte work.”

Lift’s creative team, meanwhile, created the spots’ end tag which shows a close up of the product amid sparkling lighting effects. “We worked from the very clean environment to create a look that makes the product pop,” said Lift creative director Jason White. “The spots entice you with the actress; then the product appears with high impact. The only color is the color of the product. It’s a very refreshing look.”

Filmworkers, Lift Step Up to RGX fw right bottles

The end tag was initially planned to include only one version of the product, but ultimately it was decided to show four variants. Lift artists created the additional products by augmenting and altering the color of the existing imagery. They also animated the products and added a misty spray. “We tweaked the colors, the saturation and the depth of shading,” noted Lift motion designer Justin Pae. “We rebuilt a lot of the shot.”

“They did a killer job,” Cook said.

About The Filmworkers Club
Founded in 1992, The Filmworkers Club is Chicago’s only independent post-production facility. The company features a team of superbly talented and experienced artists supported by the finest in post production technology.

visit www.filmworkers.com

Credits
Agency: Energy BBDO Chicago. Vince Cook, creative director; John Pratt, producer.
Production: @radical media. Matthew Rolston, director.
Editorial: Whitehouse, Chicago. Meg Kubicka, editor; Larissa Andrews, assistant editor; Kristin Branstetter, senior producer.
Telecine: Nice Shoes, New York. Chris Ryan, colorist.
Filmworkers Club, Chicago. Michael Mazur, colorist.
Graphics: Lift, Chicago. Jason White, creative director; Justin Pae, motion designer.
VFX/Online: Filmworkers Club, Chicago. Rob Churchill, VFX editor; Randy McEntee, assistant editor; Mary O’Gara, executive producer.

Popularity: 3% [?]

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